Simon MainwaringIt is not often that I come across a book and author that has life transforming ideas, and ideas that I believe will have a positive impact on our world.

I recently interviewed author Simon Mainwaring about his new book entitled “We First-How Brands & Consumers Use Social Media to Build A Better World.”  His  book is not only a must read for anyone in business, but for anyone who is part of the socially responsible movement and wants to impact the world for the better.

Simon really believes that we need to transform the engine of capitalism  because our current structure is not performing in ways that benefit the whole. As the title of the book eludes, we need to move to a “We First” instead of a ” Me First” mindset.   He points out that the book is not about doing away with capitalism, is is about recognizing the advantages of capitalism as a generator of progress and prosperity, but at the same time acknowledging the mounting criticisms–if left unchecked, a capitalist system will run off it own rails.  Many noted economists, thought leaders, and social visionaries around the world are all recognizing that capitalism has become dysfunctional.  It has lost is way as an effective, self-regulating, and sustainable economic system. It has devolved into a single-minded pursuit of profit and wealth for a small elite at the expense of the overall society.”

We First points out that the unresolved tension between self-interest and selfishness is no a philosophical debate.  It is at the root of corporate and individual economic behavior, shaping how brands and consumers participate in capitalism on a daily basis. It affects the choices we make about our use of natural resources, or habits of consumption, our views of investment and profit, our attitudes toward both poverty and ethical business conduct, and the political debates that ultimately determine what type of society we want to live in.

If you are interested in reshaping your personal beliefs, and join a movement that will have a positive impact on how we consume good and services then I highly recommend that you read and study Simon’s new book “We First“.  He also has an amazing course which is both available on the Internet, and there is an upcoming live event in the Los Angeles area in March of 2013.

If you are interested in  Simon’s course offering please click here to be directed to a landing page with more information about the event.  I will be taking the course and attending the live event, you will not want to miss this opportunity.    If you purchase admission to the on-line course you are entitled to attend the live event in Los Angeles in March of 2013, and you are eligible to bring a non-profit of your choice at absolutely no cost.

You can also watch a very cool presentation that Simon did at TED Talks by clicking this link.

 

I hope you enjoy this great interview with a man that is going to change our world, through influencing our choices, consumption and behaviors.

 

Terri SjodinI don’t believe their is a person alive that has not been put in the awkward position of being asked “what do you do?”; and for one reason or another we can’t seem to get the answer out to our mouth in a short simple statement.  In Terri Sjodin’s new book entitled ” Small Message, Big Impact-The Elevator Speech Effect” Terri guides and directs not only the sales and marketing person, but anyone how to crate a effective elevator speech.

As Terri states ” In this day and age of information overload and busier schedules, we’re limited to fewer opportunities to get people attention, and often only 140 characters to get our message across.  Attention must be earned, and faster than ever, or your opportunity will be gone before you know it.  Whether you’re faced with a chance encounter, a one-on-one meeting or presentation for thousands, only a well-crafted elevator speech can take your message and bridge the gap between the goals you set and the results you want.”

In my interview with Terri she provides some of the steps required to build an effective elevator speech.  She speaks about case, creativity, and delivery the three fundamentals of developing a great elevator speech.  Terri states you have to have s solid and persuasive case, along with a thoughtful, creative and intriguing message combined with a delivery which is genuine and enthusiastic. Once you complete Terri book “Small Message, Big Impact” you will have crafted a compelling message.  She takes you through the process and provides examples of wonderfully crafted elevator speeches.  If you are someone who is consistently dealing with the public either in sales, marketing or customer service Terri new book is a must read.

Terri also has a wonderful book trailer that you can watch by clicking here, or you can access forms and tools on how to develop your own elevator speech by clicking here.  I hope you enjoy this wonderful podcast with author Terri Sjodin.
 

Michael HyattIn my recent interview with Michael Hyatt the  CEO of Thomas Nelson Publishing, and the author of a wonderful new book entitled “Platform-Get Noticed in a Noisy World” we discuss what is required for someone to get noticed in this very noisy and crowded world we live in today.

Michael is one of the top business bloggers and holds the #1 spot as a Leadership blogger. No doubt he is extremely well qualified to speak about getting noticed and building a platform.

He states that “competition has never been greater and people are more distracted than ever.  That being said, never before have there been so many ways you can connect with people if you do it right.  Michael states that there are two critical parts of the success equation: a compelling product (the what) and a significant platform (the who). 1) Create products that people would love to use 2) Create products that solve problems in unexpected ways 3) Create product that exceed your customers’ expectations.

We also speak about what Michael refers to as the WOW Experience, of which he states has some combination of the following ten (10) elements:

Surprise , Anticipation, Resonance, Transcendence, Clarity, Presence, Universality,  Evangelism, Longevity, Privilege.    He says that being successful means becoming the expert in recognizing WOW when it shows up.  More importantly, it means being able to recognize it when it is absent–and insisting that you ask yourself to deliver it.

Michaels’ new book is loaded with tips and ideas to help anyone who is attempting to develop a platform.  What I really enjoy about Platform, Get Noticed in a Noisy World is that the chapters are short 3-4 pages, easy to digest and filled with very useful tips and information that you can put to use immediately.  If you are someone wanting to get noticed in this noisy world, then reading Michael’s new book is a must.

If you would like to download a free chapter and watch an informational video about the book, then click here to learn more.  You can also click here to be directed to the Facebook page.

 

Enjoy this wonderful interview with author Michael Hyatt.

 

Michael BosworthI had the pleasure of interviewing Mike Bosworth, a personal friend and someone who is always on the cutting edge innovating around sales and selling.  His new book “What Great Salespeople Do” really hits at the heart of selling as far as I am concerned.  It is about the emotional connection and the power of story.

I know that many of you who are in sales might think that you are really good at connecting with your customer or prospect, but what Mike and Ben reveal in their new book really can transform the way you sell and connect with your clients.

As long as I can remember we have been using stories to convey wisdom from generation to generation.  And in some respect, that is what great salespeople do.  They know how and when to use compelling stories to connect with their clients and prospects.

In “What Great Salespeople Do” you will learn how to : 1) relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connectons are forged. 2) use the power of story to influence buyers to change 3) make your ideas, beliefs and experiences “storiable” using a proven story structure 4) build a personal inventory of stories to use throughout your sales cycle 5) tell your stories with authenticity and real passion.

This new book is truly groundbreaking and will help the experienced storyteller as well as the novice, begin to convey their stories with convection and authenticity which is the foundation of making a deep emotional and personal connection with their clients and prospects.  You will also learn the importance of empathic listening which embodies, awareness, encouragement and reflection which is a big key in getting the agreement of the buyer.

When I say this is a hugh leap for the sales industry, that is an understatement.  Gone are the days of programmed selling and thank God for the wonderful heartfelt approach that Mike and Ben are teaching in “What Great Salespeople Do“.
I hope you enjoy this wonderful interview with Mike Bosworth—if you want to learn more about his company Story Leaders please click here to learn more.