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What a brilliant book. Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!
In Evan’s new book “Your One Word” you are guided to helping find that “one word” that infuses you with passion, fire and desire to go big. Evan one word is “Believe”. Your one word will become your personal motto, and will help you capture your purpose and passion.
Evan asks a series of questions that help you find your “One Word”. He also gives great examples and stories. Now once you have found your “one word”, he does not leave you there. He provides practical advice on using your “one word” to grow and develop your business.
In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign. There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.
Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul. You are here making a statement, and you are going to change the world.
I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“. If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.
I recently sat down to conduct an interview with author Mike Paton about his book entitled “Get A Grip” which is the companion to the bestselling book “Traction” We discuss both books in this interview, because the content of “Get A Grip compliments the content in “Traction”.
If you are like most entrepreneurs your daily life is filled with new challenges and opportunities. It is not an easy job to juggle everything and keep your sanity. I personally know because I am an entrepreneur and I have worked with hundreds of visionaries with similar challenges . What I appreciate about “Get A Grip” is that the book provides the reader with tools and practices which if followed will make their life simpler and more efficient.
An important point that Mike Paton makes during our interview , is that many visionaries/entrepreneurs don’t have an integrator in their business. So just what is an integrator? This is someone who compliments the visionaries role by who’s role is to guide, direct the organization while seizing the opportunities.
The integrators role is to analyze the P&L, remove obstacles, work on legal and compliance issues and overall handle the daily operations of the business. A visionary can not operate their business without an integrator. Now while this may sound obvious to many of you reading this, believe me many businesses have not identified who the integrator is, or they don’t have one and this can lead to chaos. The visionary is not the right person to be playing this kind of role, nor do they usually have the business acumen for the role of a integrator.
Mike spoke about the Six Key Components and the philosophy of EOS Worldwide the company behind both books. Mike stated that “First is that there is a “Vision” shared by all in the organization, Second is that of “People” putting the right people in the right seats. Third, track the “Issues” keep an issues list. Forth, is Traction to keep momentum you need to have meetings that Mike refers to as “Rocks”, Fifth is Process that is the documentation followed by all. Sixth and lastly is Data, keep a scorecard and measure the progress of the organization in the critical areas.”
If you are really interested in simplifying your business and being provided with great tools and techniques I highly recommend reading “Get A Grip” and “Traction” both great books on business growth and organization.
To learn more about the processes and tools discuss in “Get a Grip” please click here to be directed to the EOS Worldwide website.
I hope you enjoy this great interview with Mike Paton, author and EOS Worldwide Integrator.