If all salespeople would follow the philosophy of Lisa Earle McLeod the author of “Selling with Noble Purpose” our world would be a better place. Let’s face it we are all consumers of goods and services, and much of the time we are interacting with salespeople to purchase goods and services. We all have our horror stories of incredibly bad or dishonest salespeople, and it is never pleasant.
Lisa’s approach is so refreshing and needed in our world of commerce today. As Lisa states ” Our deepest desire is to make a difference in the world–and our darkest fear is that we won’t.” A Noble Sales Purpose is the secret of igniting a higher level of thinking and acting so that we are focused on the big picture. What is our purpose, and are we fulfilling it by providing our products and services to our clients? When you come from purpose is is proven that you outperform the market by 15:1, organizations that center their business on improving people’s lives have a growth rate triple of their competitors.
Having a focus on something greater than money itself will lead to greater performance, and more satisfied customers.
If you are interested in turning your organization into a purpose driven sales team then I would recommend reading Lisa new book, and listening to the podcast.
You can visit Lisa’s website by clicking here or you can visit her Facebook page. Enjoy this wonderful interview with Lisa Earle McLeod.
I was introduced to Simon Sinek by Ariane de Bonvoisin, an author I interviewed in July 2009. Simon’s new book entitled, “Start With Why-How Great Leaders Inspire Everyone to Take Action,” is an intriguing book about the all important question we should all be asking ourselves before we do anything: “Why?”
Simon points out that some people and organizations are more innovative, more influential, and more profitable than others. Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with, “why”? Their natural ability to start with “why” enabled them to inspire those around them to achieve remarkable things.
Simon studied the leaders who’ve had the greatest influence in the world and discovered that they all think, act and communicate in the exact same way–and it’s the complete opposite of what everyone else does. Simon calls this powerful idea, “The Golden Circle”, and it provides a framework upon which organization can be built, movements can be lead, and people can be inspired. And he states that it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but few can clearly articulate why. WHY is not money or profit–those are always results. Why does your organization exist? Why does it do the thing it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?
If you want to learn this and more I highly recommend that you read Simon’s new book and learn about his “Golden Circle” model. Once you understand the Golden Circle you will understand the importance of WHY and how the best keep getting better–because they ask WHY. You can also access Simon website with more information about his book, and other offerings. Please click here to access his website.
I have been a personal friend with Lou Cassara for over six years. We met at a Spirit in Business conference in Santa Fe, NM. Lou was attending the conference to better understand the concepts behind the triple bottom line for business. If you are not aware of the triple bottom line, it is people, planet and profits.
Lou has always been a trendsetter when it came to working with his financial services clients. He is part of a very prestigious group of men and women who make up the top one half of one percent in the insurance industry.
His book, “From Selling to Serving“, is about the process that Lou has developed to help him stay in the top of his industry, and he explains the very important aspects of how to better understand and work with clients/customers in any business. His “Client Creator Process” has been taught to thousands of sales and marketing people throughout the financial services and has helped so many sales people understand the simplicity of attracting and retaining customers.
Lou has found out that how you communicate with your clients accounts for 85% of the relationship. Yet most sales professionals spend only 15% of their time developing these vital skills and abilities. People buy from people. Relationships, not products are the key. Changing the way you think about these relationships, and moving from a selling to serving mindset creates unlimited opportunity.
I hope you enjoy this interview with a true master in his profession, and someone who will teach you how to attract, connect and commit by aligning intention with actions.
If you would like to know more about Lou Cassara and his book “From Selling to Serving” please click here to access his website. Enjoy our interview together.
I have known Paul Lemberg for many years. He is definitely an out-of-the-box thinker. His concepts about how to market yourself and your business have always been cutting edge. In my interview with Paul he will explain what he refers to as “Being Unreasonable.”
In Paul’s book Be Unreasonable – The Unconventional Way to Extraordinary Business Results, he states that it is about a liberation that comes from shaking off the shackles of normality and being Unreasonable in your demands on yourself and your work. He says that extraordinary accomplishments begin with extraordinary actions. Extraordinary in itself mean “extra” ordinary as in above the ordinary. Being unreasonable means achieving the extraordinary by doing things beyond what people consider normal.
We have the opportunity in our interview together to discuss some of the 20 key points he makes about people who practice extraordinary action,
and the benefits they gain both personally and professionally. In these unusual times Paul’s approach just might make sense for many of you seeking to improve your bottom line while at the same time grow your business. He is a true master of marketing and sales and has some wonderful ideas. I hope you enjoy our interview together, and I encourage you to visit his website by clicking here for more information about his teleclasses, books and coaching programs.