Relationship building is at the foundation of becoming a successful marketer or salesperson, for that matter is a required skill of just about anyone wanting
Creating a compelling vision for your business and getting your employees to become engaged in the fulfillment of that vision is an art. Learning how
What a brilliant book. Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!
In Evan’s new book “Your One Word” you are guided to helping find that “one word” that infuses you with passion, fire and desire to go big. Evan one word is “Believe”. Your one word will become your personal motto, and will help you capture your purpose and passion.
Evan asks a series of questions that help you find your “One Word”. He also gives great examples and stories. Now once you have found your “one word”, he does not leave you there. He provides practical advice on using your “one word” to grow and develop your business.
In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign. There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.
Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul. You are here making a statement, and you are going to change the world.
I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“. If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.
I recently sat down to conduct an interview with author Mike Paton about his book entitled “Get A Grip” which is the companion to the bestselling book “Traction” We discuss both books in this interview, because the content of “Get A Grip compliments the content in “Traction”.
If you are like most entrepreneurs your daily life is filled with new challenges and opportunities. It is not an easy job to juggle everything and keep your sanity. I personally know because I am an entrepreneur and I have worked with hundreds of visionaries with similar challenges . What I appreciate about “Get A Grip” is that the book provides the reader with tools and practices which if followed will make their life simpler and more efficient.
An important point that Mike Paton makes during our interview , is that many visionaries/entrepreneurs don’t have an integrator in their business. So just what is an integrator? This is someone who compliments the visionaries role by who’s role is to guide, direct the organization while seizing the opportunities.
The integrators role is to analyze the P&L, remove obstacles, work on legal and compliance issues and overall handle the daily operations of the business. A visionary can not operate their business without an integrator. Now while this may sound obvious to many of you reading this, believe me many businesses have not identified who the integrator is, or they don’t have one and this can lead to chaos. The visionary is not the right person to be playing this kind of role, nor do they usually have the business acumen for the role of a integrator.
Mike spoke about the Six Key Components and the philosophy of EOS Worldwide the company behind both books. Mike stated that “First is that there is a “Vision” shared by all in the organization, Second is that of “People” putting the right people in the right seats. Third, track the “Issues” keep an issues list. Forth, is Traction to keep momentum you need to have meetings that Mike refers to as “Rocks”, Fifth is Process that is the documentation followed by all. Sixth and lastly is Data, keep a scorecard and measure the progress of the organization in the critical areas.”
If you are really interested in simplifying your business and being provided with great tools and techniques I highly recommend reading “Get A Grip” and “Traction” both great books on business growth and organization.
To learn more about the processes and tools discuss in “Get a Grip” please click here to be directed to the EOS Worldwide website.
I hope you enjoy this great interview with Mike Paton, author and EOS Worldwide Integrator.
This book is for anyone, it is a book for those who are willing to take charge of their destinies, beat the odds and create opportunity to pursue dreams on their own terms.
I recently sat down to conduct this podcast interview with Jonas Koffler one of three authors that makes up the team who wrote “Hustle-The Power to Charge Your Life with Money, Meaning, and Momentum.” Hustle addresses the political, social and economic issues that plague the American citizen attempting to have more meaning and money in their lives.
Jonas states “The “American Dream” is not longer about advancement or the acquisition of material possessions–secure job, car, home, family or even social mobility–alone. It is about greater freedom and autonomy to choose one’s own path forward. The American Dream is more of a DIY creative project than is has ever been, and hustle is the way to achieving it, surfacing one’s talents, capturing luck and opportunity, and leveraging skills and technology into a diversified portfolio of upward optionality.”
The authors definition of “hustle’ has been redefined to mean “Decisive movement toward a goal, however indirect, by which the motion itself manufactures luck, surfaces hidden opportunities, and charges our live with more money, meaning and momentum. “
If you want to change the trajectory of you life I highly recommend reading “Hustle” and listening to this interview. You can also join the “Hustle’ generation by joining the authors on their quest.
Just click this link to take you to their book landing page. I hope you enjoy my interview with Jonas Koffler one of the authors of “Hustle“.
I really love business books that provide value to the reader, and this book “Rocket Fuel” is an easy to read book that is chalk full of value.
In my interview with author Mark C. Winter we explore one of the most important realizations by successful entrepreneurs and that if you want to develop a business it takes someone in the passenger seat, and that person is called an Integrator. An “Integrator” compliments a “Visionary” and the right combination of these two people is imperative for the success of any business.
What you will learn by reading “Rocket Fuel” is that “Visionaries” have certain characteristics as do “Integrators”. When each person knows and plays their role in the organization you obtain “Rocket Fuel” as the book suggests.
Mark also discusses with me something he refers to as the “Accountability Chart”. This is not just a normal organizational chart, the “Accountability Chart” helps you define the functions of the organization but to compliment that is defines the five (5) major roles of each of the people in the organization. When you accomplish this task, it make everything much clearer and allows for leadership team to function with clear lines of communication.
What I appreciate most about “Rocket Fuel” and Mark C. Winters is the fact that all the techniques and tools outlined in the the book are tried and true tools. Mark’s co-author Gino Wickman is the founder of EOS (Entrepreneur Operating System) out of Detroit Michigan. EOS Worldwide provides the reader with amazing free resources as well as an opportunity to hire a business coach called an Implementer.
If you want to learn more about Rocket Fuel please click here to be directed to the book website, if you want to learn more about EOS Worldwide please click here to be directed to their website.
I particularly enjoyed this animated YouTube Video titled “Why Entrepreneurial Companies Need a Visionary and an Integrator.” I hope you enjoy my interview with Mark C. Winters.
How many of you have ever experimented with mind mapping? If you haven’t explored mind mapping, then you are in for a real treat in listening to this interview with Chris Griffiths the author of “GRASP the Solution“.
Chris is a thought leader and the person who alongside Tony Buzan has accelerated the use of mind mapping into the business world, and continues to be a pioneer. OpenGenius his organization based in England are the software developers of two amazing pieces of software called iMindMap 9 and Drop Task along with numerous training courses.
In my interview with Chris about his book “GRASP the Solution” we discuss what gets in the way of people tapping their creative genius. Chris states that creativity can be learned, and it is not something that is foster in the business world, even though businesses always say they are looking for more creative and innovative people. As a matter of fact it’s the people that are putting out the fires and jumping from one task to another that get the most attention, while the people that are thinkers, and are tapping their creative genius are frequently overlooked.
The acronym GRASP stand for the four types of thinking that are the foundation to how one approaches a particular task. “Generative Thinking-is how we generate thoughts and ideas, Reactive Thinking-is how we react to existing influences and ideas, Analytical Thinking-is how we analyze ideas to reach a solution, Selective Thinking-is how we validate and implement a potential solution, Proactive Thinking-is the strategy of thinking that utilizes all of the previous types of thinking.
Mind Mapping is the technique invented by Tony Buzan for optimizing how we use our brains. It is a visual format that is not linear that supports the creative problem solving skills, making is more intuitive and easy to capture our thoughts while mapping them visually. This process can be completed on a big sheet of paper, or can be captured through software such as iMindMap 9 and or Drop Task. Below is an image showing you an example of the iMind Map 9 and Drop Task screenshots.
I hope you enjoy this wonderful interview with author and thought leader Chris Griffiths. If you want to find more about OpenGenius and the software and trainings that are offered please click here to be directed to the website. If you want to join the Facebook group for OpenGenius please click here.
We all know that telling the truth is an important attribute and quality in a person. The question is do we tell the truth at work? If not what are you afraid of? If so, congratulations it is truly a lacking commodity in corporate America.
In my interview with author Mindy Mackenzie about her new book entitled “The Courage Solution-The Power of Truth Telling with Your Boss, Peers, and Team.” We discuss the importance of telling the truth and how embracing this in the culture of an organization really makes a difference in almost everything that happens with all the stakeholders of the company.
Mindy states ” with truth telling being the commodity in shortest supply in corporate America today, “The Courage Solution” challenges business professionals to take deceptively simple actions that require vulnerability and courage, which will dramatically improve their impact on the job while increasing their happiness and fulfillment. It is built on the simple truth that the only thing you can reliably change or control at any company is yourself’.”
There are four key areas that the book focuses on, and they are 1) You First-it offers techniques to take ownership and accountability for creating a career and life you love. 2) Lead Your Boss describes proven techniques to transform your relationship with your boss. 3) Lead your Peers provides methods for accelerating positive peer relationships to improve business results. 4) Lead your Team give approaches for generating and creating the most effective teams and having more fun while doing it.
If you want more information about author Mindy Mackenzie and her new book “The Courage Solution” just click here to be directed to her website. I hope you enjoy this interview about how to tell the truth and make a difference in your company, with your peers and your boss.
There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.
Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.
In my interview with Brian about “The Birth of a Brand” we explore the early days of Ugg development, the ups and downs and struggles. I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.
The Birth of a Brand is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market. To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.
I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith. If you want more information about Brian Smith please go to his website by clicking here.