Podcast 722: Little Red Book of Selling with Jeffrey Gitomer

I have interviewed Jeffrey Gitomer previously for a book he wrote for the Napoleon Hill Foundation entitled “Truthful Living“.  I have know of Jeffrey’s phenomenal sales training business for quite sometime so I asked him to be a guest again on Inside Personal Growth to speak about his books “Little Red Book of Selling“, “Little Gold Book of Yes Attitude” and “Sales Manifesto“.

Needless to say Jeffrey has written many book on sales and selling, but in our interview together we distill down some the the salient points that all salespeople should be mindful of and practice.  In this interview we speak about some of the 12.5 principles of sales greatness like networking, creativity, removing the negative self-talk and much more.

I also spend time covering some of the concepts in another great book ” Little Gold Book of Yes Attitude”.  Here we discuss that the most important person in the world is you, and it is all about your “Yes Attitude”.  As Jeffrey states ” positive attitude has nothing to do with what happens to you.  It’s what you do with, and how you react to, what happens to you”  A positive attitude is attractive and contagious, your mood can be picked up upon by your customers and it it important to be mindful of your mood.

So you say that there is nothing as a salesperson that I have not heard before, and that might be so.  But you can never hear this positive reinforcement enough. ” People who are cocky and arrogant say ‘I know that’ and move along.  People who are confident and positive ask themselves, ‘How good am I at that?’  and seek to improve.

If you are someone who wants to improve please listen to our podcast, you will be able to pick out gems of wisdom.  If you want to dive further, listen to Jeffrey & Jennifer’s podcast called “Sell or Die”, just click the link.

You can also go to Jeffrey’s website to learn more about his books, trainings and get free downloads.  

Enjoy this great interview with Jeffrey Gitomer one of the best sales trainers in the world!

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