This is not the first time I’ve hosted our guest author Scott Miller. I originally interviewed Scott Miller when we discussed his newly released book “Management Mess to Leadership Success in 2019.
Scott is returning for this podcast to discuss his new book entitled “Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization’s Brand (and Your Own) (Brand Marketing) (Mess to Success)”. This book focuses on the topic of being transparent and the learnings we gain from our messes and failures.
In Scott’s newest book, you will learn through focusing and practicing the 30 daily challenges. These challenges are likely to be encounter by anyone attempting to build a recognizable brand. You can utilize these challenges to help you in building your brand and better understanding your customers.
“Everyone has a brand” “Have you built a trusted brand?” Your brand is your reputation, it’s your character, your morals, and your ethics. Learning how to navigate how to turn your brand into success will create positive recognition and loyalty from your customers.
Listen to this interview with Scott as we talk about marketing strategies and deliberately crafting your own brand and message.
Scott is also the host of a popular podcast entitled “On Leadership” where you can listen to hundreds of interviews from authors, thought leaders, and luminaries on leadership, sales, and other great topics.
If you want to know more about successful brand marketing and brand standards, you will certainly enjoy reading “Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization’s Brand (and Your Own) (Brand Marketing) (Mess to Success)”.
To learn more about Scott Miller, his monthly coaching programs, and his books, you may click here to visit his website.
I hope you enjoy this very engaging, informative, and lively interview with Scott Miller the author, podcaster, and consummate professional.