If you are anything like me, you are going to love ” The Right-Brain Business Plan” with Jennifer Lee. Jennifer Lee’s new book is exactly what I needed and is the first book of it’s type that I have ever seen that is designed to help people like me ( and maybe you) who are predominately right brained put together a creative business plan.
I can’t tell you how many years I have struggled with the linear approach to business planning, forecasts and all of the traditional approaches to building a business plan. Well, you don’t have to follow that linear approach anymore. Jennifer has made is easy to utilize your creative juices and still get everything you need in your business plan.
I used to think that creativity and business were words apart, especially after a decade of diligently climbing the corporate ladder while I stuffed my under appreciated creative spirit into the corner. When I finally listened to my heart and took the bold leap of quitting my day job to follow muy dreams full-time, I discovered a much better way to live and work states Jennifer.
The left-brain thinking has dominated the business world for centuries;fortunately, though, dramatic shifts in our social and economic environment are leveling the playing field. As we move from a knowledge economy based on information and analysis to a creative economy built on innovation and ideas, right-brain thinking will prevail.
As you might already guess the right-brain business is visual, creative and fun. It looks more like a mind map for your business success. Typically a business plan has yawn-inducing subheads such as ” Executive” Summary”, and “Company Overview”. Jennifer has taken the liberty to come up with catchy creative titles for these sections like “Hearty Highlights” and ” Business Vision and Values”, and “Managing the Moola” I love her creative approach.
Jennifer shows the right brain individual how to have fun building their business plan, while thinking out of the box and giving them permission to ignite their creative side while developing their business plan . I know you are going to love my wonderful interview with Jennifer Lee about her new book entitled ” The Right-Brain Business Plan“.
Go for it, step out of your comfort zone and lean how Jennifer Lee can teach you to be extremely creative in the business planning process.