This is my second interview with Dorie Clark, and each time we speak I learn so much about branding and marketing myself.  While not a master at the subject if you want to learn more I suggest that you listen to my interview with Dorie, and get a copy of her book entitled ” Stand Out-How to Find Your Breakthrough Idea and Build a Following Around It.” 

What impresses me so much about Dorie is her sincerity and mastery of the topic.  In our world today many of us are vying for the attention of someone to listen to our idea and this  is becoming more and more difficult to capture their attention.   We have so many many people competing for attention of our target audience that it frequently seems like a red ocean out there, clogged with social media posts, tweets, emails and a myriad of other ways to distract who we would like to attract to our message or idea.

Stand Out uses real life stories and studies from top business thinkers like Seth Godin and David Allen, and experts in realms as diverse of genomics and urban planning. Dorie guides the readers through the process of developing their own breakthrough ideas, and then building a passionate following around them.  I encourage you to listen, learn and apply some of what Dorie teaches and speaks about for it is incredibly powerful.

If you want to learn more about Dorie and her new book “Stand Out” please click here to be directed to her website, or click here to connect with her on Facebook.  Enjoy this great interview with someone who will change the trajectory of your career.

 

Every year for the last six years I have been attending the Natural Products West Expo in Anaheim, CA.  This event is a blast, loaded with new food products that are designed to be healthy and nutritious.  My intention in going to this event as a press person is to find up and coming organizations and authors that have a great products and cause for being in business.

This year I felt that I hit the jackpot.  I happen to come across the KIND Healthy Snacks.  I know that almost anyone reading this blog entry has heard of KIND, but do you know the story behind the organization?  I know that I didn’t, and recently had the honor of interviewing Daniel Lubetzky the founder about his new book ” Do the KIND Thing“.

Daniel has a fascinating personal story, but more importantly he has developed an organization, that is passionate about their purpose and committed to making this planet a better place to live.  Daniel is not only socially responsible entrepreneur, but really a KIND person fostering acts of KINDNESS.

While building a large organization like KIND Healthy Snacks is not an easy feat, Daniel has done it with persistence and the ten (10) tenants which make up the foundation of the company.  In my interview we discuss everything from this influence his father had on him who as a survivor from the concentration camps and the Holocaust, to his failures in business which gave him the grit and determination to keep going in times of adversity.

empathetic, understanding and compassionate toward others–a quality that is becoming harder and harder to find.  “Do the KIND Thing” is more than a book about business, it is a book designed to get the reader to understand what it takes to mold your into one of service, and in so doing reap the rewards and share in the profits–all kinds of profits.

If you would like to learn more about Daniel Lubetzky the author of “Do the KIND Thing” please click here to be directed to their website.  Or you can click here to be directed to the organization’s Facebook page.  I hope you enjoy this great interview with author Daniel Lubetzky.

You might be familiar with all the buzz around something called the “Business Model Canvas”.  There are currently three books in the series which started with “Business Model Generation” then “Business Model You” now a new book ” Value Proposition Design“.  So why the interest from the business communities in this interesting way of developing a business model.  Simply put, it is engaging, inclusive ,compelling and it works.

Authors Alex Osterwalder, Yves Pingeur, Greg Bernarda and Alan Smith are the dynamic team behind the business model canvas.  I recently had the pleasure of having a dialogue with Alex Smith the brains behind the book designs, which I might add are a big reason for the success of the books.

During our dialogue we discuss the key elements in creating a great value for customers, we also get into the steps necessary to create the value proposition canvas: Customer Profile, Value Map and Fit all  extremely important considerations in the developing a any new product design.  Alan and his colleagues refer to gain creators, and pain relievers as one of the most important elements in developing great designs.

While this all might sound simple it is daunting to create a new product, test it and know that you are creating something that is really needed and wanted by your customers.  Developing something in a vacuum is crazy,  where your perception of what will relieve your customers pains is exactly that a perception and not the reality of the situation.  Developing then testing your product is so important, I speak from experience I have developed a few products and testing is so important so you can gain feedback.

Alan and his team have recently released a cloud based software system allowing teams to collaborate on developing a business model canvases, it is called Strategyzer.  In my humble opinion I have never seen software as simple as Strategyzer, providing results in minutes.  If you work with a team and you are in the process of developing a new product or service I would highly recommend checking out this amazing new cloud based software.

I encourage you to listen closely to Alan Smith as he guides the listener to a better understanding of Business Model Canvas and Value Proposition Design.  If you want to just click on the links provided below that will take you to the related websites associated with Value Proposition Design.

Value Proposition Design

Strategyzer

I know that many of you have seen the movie “The Matrix”, it is one of those movies that alters your sense of reality.  

In my interview with Kevan Hall about his new book entitled ” Making the Matrix Work” Kevan alters the readers sense of reality about the complex structure of business today.  

In large companies today we are faced with multiple bosses, competing goals, influence without authority and accountability without control of the norm.  In Kevan’s new book he endeavors to show how the matrix can help employees and management increase the individual flexibility and responsiveness without confusing the goals or roles of the teams and employees. 

 Kevan states that the matrix is a deliberate choice to sacrifice some clarity for increased flexibility.  He introduces tools and ideas to help individuals manage successively higher levels of ambiguity—from things that can be made clear to managing dilemmas and conflict.  

If you are in the management of a larger organization then I highly recommend reading “Making the Matrix Work.”.  This book will assist you in better understanding the overall personal and organizational dilemmas that pervade in big business today. 

If you would like more information about Kevan Hall you can visit his website by clicking here.  

You can also watch a book trailer by clicking on the video below. 

 

A few week ago I started an interview with David Sibbet the author of “Visual Leaders”.  We did not get a chance to complete the interview so I invited David back for another podcast.  

In this interview we continue our dialogue about  ”Visual Leaders” and we also delve into another of David’s books entitled ” Visual Teams”. 

As David states “Visualization provides teams with a common language and serves as  as a powerful tool for improving processes and communicating big picture contexts”.   Engaging in visual meeting using large murals or whiteboards is a very involving way to present and tell a story as well as a way to create engagement and buy-in from the teams members.  

If you work in a team or own a business and have not experienced the benefit of utilizing the graphic visualization tools,  then I would invite you to listen to this interview and visit Grove Consulting website by clicking here.  You will find various tools and aids to assist you even if you don’t have an artistic bone in your body.  

To learn more about David Sibbets books “Visual Leaders, Visual Teams, and Visual Meetings” please click any of the hypertext links to be directed to the books at Amazon.  

Enjoy this great interview with author David Sibbet.