What a brilliant book. Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!
In Evan’s new book “Your One Word” you are guided to helping find that “one word” that infuses you with passion, fire and desire to go big. Evan one word is “Believe”. Your one word will become your personal motto, and will help you capture your purpose and passion.
Evan asks a series of questions that help you find your “One Word”. He also gives great examples and stories. Now once you have found your “one word”, he does not leave you there. He provides practical advice on using your “one word” to grow and develop your business.
In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign. There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.
Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul. You are here making a statement, and you are going to change the world.
I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“. If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.
Thanks for having me on the show – it was a great discussion 🙂
You have great ideas and are a real advocate for entrepreneurs. Everyone should read your book and take the gems from your content and years of practice.