I have known Paul Lemberg for many years.  He is definitely an out-of-the-box thinker.  His concepts about how to market yourself and your business have always been cutting edge.  In my interview with Paul he will explain what he refers to as “Being Unreasonable.”

In Paul’s book Be Unreasonable – The Unconventional Way to Extraordinary Business Results, he states that it is about a liberation that comes from shaking off the shackles of normality and being Unreasonable in your demands on yourself and your work.   He says that extraordinary accomplishments begin with extraordinary actions.  Extraordinary in itself mean “extra” ordinary as in above the ordinary.  Being unreasonable means achieving the extraordinary by doing things beyond what people consider normal.

We have the opportunity in our interview together to discuss some of the 20 key points he makes about people who practice extraordinary action,
and the benefits they gain both personally and professionally.  In these unusual times Paul’s approach just might make sense for many of you seeking to improve your bottom line while at the same time grow your business.  He is a true master of marketing and sales and has some wonderful ideas.  I hope you enjoy our interview together, and I encourage you to visit his website by clicking here for more information about his teleclasses, books and coaching programs.