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This podcast is the second in my series with author Ari Weinzweig the author of “Building A Great Business”.
In my previous interview with Ari we spoke about ” Managing Ourselves” where we discuss everything from visioning to the 12 Tips of More Effective Self-Management.
In this interview Ari weI focus on the 12 Natural Laws of Building A Great Business. One thing that Ari knows for certain is that a strong inspiring and strategically vision leads the way to greatness—especially if you write it down. Ari teaches a great technique for writing your vision. He calls it the “hot pen’ technique. Pick up your pen and just keep writing 15, 20, 30 minutes whatever it takes to articulate your vision in word pictures that you can see and believe your vision manifesting.
He also has a tip that you need to “give your customers a really compelling reason to buy from you”. Now while this seems obvious— when was the last time you had a bad meal at a restaurant and failed to tell anyone, but you said to your spouse we will never recommend or go back to that establishment. It happens all the time, and because the restaurant not only served a subpar meal, but your service was most likely lacking you had no reason to do business with them again. The combination is a disaster in the food service business.
I encourage you to listen to and learn from one of the wisest men in the food service business speak with me about 12 Natural Laws that when applied to both your personal and business life they can transform an organization and the people that work within the organizations.
If you want to learn more about Ari and his trilogy of books please click here, or if you want to learn about his training company Zing Train please click here to get information about the various training programs.
Enjoy this great interview with a wonderfully engaging author, businessman and civic leader Ari Weinzweig.
I happen to be listening to a podcast that the Robert Greenleaf Center for Servant Leadership was hosting , and I heard an interview with author Ari Weinzweig the author of a trilogy of books entitled ” A Lapsed Anarchist’s Approach to Managing Ourselves”, “Being a Better Leader” and “Building a Great Business” all in the Lapsed Anarchist’s series. I was so taken by Ari’s approach to how he built and ran his organizations that I invited him to be on Inside Personal Growth. In this interview about his book “Managing Ourselves” Ari and I discuss the 12 Tips for more effective self-management, which are truly gems and so important to learn on our path of self discovery and personal growth. Tip one (1) is “Get to Know Yourself”, now while this seems simple most of us spend a lifetime going deep into our soul seeking to better understand our best attributes and qualities as well as how to improve the ones that frequently get in the way and don’t serve us as becoming better human beings. The second Tip Ari speaks about is “Honoring Your Emotions.” We all know the line “leave your emotions at the door” when you go to work. As Ari states that is utterly impossible—our emotions go with us wherever we go but we can learn to monitor and manage them so they don’t get in the way of what we are trying to accomplish. The entire list of 12 tips are in his book, as well you can go to his website to learn more. I know that you will receive a lifetime of personal and business wisdom from my interviews with Ari. I highly encourage purchasing Ari’s trilogy of books and to learning more about his organization Zingerman’s by clicking on the link here. He has also created Zing Train a training organization based in Ann Arbor, MI with a mission to help organizations better serve both their customers and employees. To learn more click here to be directed to the Zing Train website, or click here to be directed to the Zingerman’s Facebook page.