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This is my second interview with author and entrepreneur Michael Alden.   What I love about Michael is his passion for his work and life, he truly is a trailblazer.

His new book entitled ” Blueprint to Business-An Entrepreneur’s Guide To Taking Action, Committing To the Grind, And Doing The Things That Most People Won’t” is a must-read for any entrepreneur.  Michael has had his share of ups and downs like many entrepreneurs, but he has learned from his lessons and applies the learning to make the next venture he gets engaged with just that much more successful.

Michael’s book is the ultimate guide with practical advice from a master entrepreneur who can really teach new entrepreneurs invaluable lessons.  I can really appreciate his chapter on “Doing What You Say”.  “In business and in life, always do what you say you’re going to do. Keep your word. When you tell yourself that you are going to do something, and you don’t do it, you’re doing yourself a disservice, and you’re setting yourself back. Not following through on something you said you were going to do is an absolute travesty.”

This sound advice runs throughout “Blueprint to Business” In my interview with Michael we speak about his personal life and business ventures, as well as he imparts practical and sound advice about becoming an entrepreneur.  I know you will love this lively and engaging interview with the author, entrepreneur Michael Alden.

If you want to learn more about the book click here.   You can also click here to be directed to Michael’s Facebook page. Enjoy the podcast.

What a brilliant book.  Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!

In Evan’s new book “Your One Word” you are guided to helping  find that “one word” that infuses you with passion, fire and desire to go big.  Evan one word is “Believe”.  Your one word will become your personal motto, and will help you capture your purpose and passion.

Evan asks a series of questions that help you find your “One Word”.  He also gives great examples and stories.  Now once you have found your “one word”, he does not leave you there.  He provides practical advice on using your “one word” to grow and develop your business.

In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign.  There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.

Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul.  You are here making a statement, and you are going to change the world.

I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“.  If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.