Podcast 578: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business with Mark C. Winters

I really love business books that provide value to the reader, and this book “Rocket Fuel” is an easy to read book that is chalk full of value.

In my interview with author Mark C. Winter we explore one of the most important realizations by successful entrepreneurs and that if you want to develop a business it takes someone in the passenger seat, and that person is called an Integrator.  An “Integrator” compliments a “Visionary” and the right combination of these two people is imperative for the success of any business.

What you will learn by reading “Rocket Fuel” is that “Visionaries” have certain characteristics as do “Integrators”. When each person knows and plays their role in the organization you obtain “Rocket Fuel” as the book suggests.

Mark also discusses with me something he refers to as the “Accountability Chart”.  This is not just a normal organizational chart, the “Accountability Chart” helps you define the functions of the organization but to compliment that is defines the five (5) major roles of each of the people in the organization.  When you accomplish this task, it make everything much clearer and allows for leadership team to function with clear lines of communication.

What I appreciate most about “Rocket Fuel” and Mark C. Winters is the fact that all the techniques and tools outlined in the the book are tried and true tools.  Mark’s co-author Gino Wickman is the founder of EOS (Entrepreneur Operating System) out of Detroit Michigan.  EOS Worldwide provides the reader with amazing free resources as well as an opportunity to hire a business coach called an Implementer.

If you want to learn more about Rocket Fuel please click here to be directed to the book website, if you want to learn more about EOS Worldwide please click here to be directed to their website.  

I particularly enjoyed this animated YouTube Video titled “Why Entrepreneurial Companies Need a Visionary and an Integrator.”  I hope you enjoy my interview with Mark C. Winters.

 

Podcast 465: Building A Great Business with Ari Weinzweig

This podcast is the second in my series with author Ari Weinzweig the author of “Building A Great Business”.

In my previous interview with Ari we spoke about ” Managing Ourselves” where we discuss everything from visioning to the 12 Tips of More Effective Self-Management.

In this interview Ari weI focus on the 12 Natural Laws of Building A Great Business. One thing that Ari knows for certain is that a strong inspiring and strategically vision leads the way to greatness—especially if you write it down. Ari teaches a great technique for writing your vision. He calls it the “hot pen’ technique. Pick up your pen and just keep writing 15, 20, 30 minutes whatever it takes to articulate your vision in word pictures that you can see and believe your vision manifesting.

He also has a tip that you need to “give your customers a really compelling reason to buy from you”. Now while this seems obvious— when was the last time you had a bad meal at a restaurant and failed to tell anyone, but you said to your spouse we will never recommend or go back to that establishment. It happens all the time, and because the restaurant not only served a subpar meal, but your service was most likely lacking you had no reason to do business with them again. The combination is a disaster in the food service business.

I encourage you to listen to and learn from one of the wisest men in the food service business speak with me about 12 Natural Laws that when applied to both your personal and business life they can transform an organization and the people that work within the organizations.

If you want to learn more about Ari and his trilogy of books please click here, or if you want to learn about his training company Zing Train please click here to get information about the various training programs.

Enjoy this great interview with a wonderfully engaging author, businessman and civic leader Ari Weinzweig.

 

Podcast 388: We First-How Brands & Consumers Use Social Media To Build A Better World by Simon Mainwaring

 

Simon MainwaringIt is not often that I come across a book and author that has life transforming ideas, and ideas that I believe will have a positive impact on our world.

I recently interviewed author Simon Mainwaring about his new book entitled “We First-How Brands & Consumers Use Social Media to Build A Better World.”  His  book is not only a must read for anyone in business, but for anyone who is part of the socially responsible movement and wants to impact the world for the better.

Simon really believes that we need to transform the engine of capitalism  because our current structure is not performing in ways that benefit the whole. As the title of the book eludes, we need to move to a “We First” instead of a ” Me First” mindset.   He points out that the book is not about doing away with capitalism, is is about recognizing the advantages of capitalism as a generator of progress and prosperity, but at the same time acknowledging the mounting criticisms–if left unchecked, a capitalist system will run off it own rails.  Many noted economists, thought leaders, and social visionaries around the world are all recognizing that capitalism has become dysfunctional.  It has lost is way as an effective, self-regulating, and sustainable economic system. It has devolved into a single-minded pursuit of profit and wealth for a small elite at the expense of the overall society.”

We First points out that the unresolved tension between self-interest and selfishness is no a philosophical debate.  It is at the root of corporate and individual economic behavior, shaping how brands and consumers participate in capitalism on a daily basis. It affects the choices we make about our use of natural resources, or habits of consumption, our views of investment and profit, our attitudes toward both poverty and ethical business conduct, and the political debates that ultimately determine what type of society we want to live in.

If you are interested in reshaping your personal beliefs, and join a movement that will have a positive impact on how we consume good and services then I highly recommend that you read and study Simon’s new book “We First“.  He also has an amazing course which is both available on the Internet, and there is an upcoming live event in the Los Angeles area in March of 2013.

If you are interested in  Simon’s course offering please click here to be directed to a landing page with more information about the event.  I will be taking the course and attending the live event, you will not want to miss this opportunity.    If you purchase admission to the on-line course you are entitled to attend the live event in Los Angeles in March of 2013, and you are eligible to bring a non-profit of your choice at absolutely no cost.

You can also watch a very cool presentation that Simon did at TED Talks by clicking this link.

 

I hope you enjoy this great interview with a man that is going to change our world, through influencing our choices, consumption and behaviors.

Podcast 378: Mind Meister with Michael Hollauf

 

Michael HollaufI have recently been doing podcasts with organization and authors that have productivity tools that I believe are excellent personal growth and mastery applications.  I was introduced to Michael Hollauf the founder of MindMeister through Gerald Aquila the founder of FireTask, and we speak in this podcast  about an amazing cloud based application for mind mapping that he developed with his team called MindMeister.  This application is  so popular that within less than 6 years his user base has grown to over 1.6 million users.

If you are not familiar with mind mapping, it was made popular by British psychologist Tony Buzan.  What is important to remember about mind mapping is that it allows our non-linear brains that normally  think randomly to be able to capture the wonderful ideas, thoughts and inspirations on paper or the computer in a visual map.

Mind Mapping and the use of computer technology over the last 10 years had really excelled, and the cloud based application that Michael and his team has developed is a wonderful example of a collaborative cloud based application that makes the job of capturing ideas and thoughts with a team of people a snap.

A mind map starts usually with one central word or idea, then branches out from this initial concept. The branches then turn into sub-branches and you continue to develop the mind map as your thoughts flow and are recorded onto the mind map. It is like a cognitive map of sorts.  I have links to some of the samples that MindMeister clients have shared just to give you an idea of what is possible using the MindMeister cloud based application. Just click here for a few examples.

The practical tools that would not be available using paper vs a cloud based system are that you can link notes, hypertext links to website, video, graphics, pictures almost anything that will help you in developing your brainstorming session and making it more comprehensive in nature.   The best part about MindMeister is the ability to share your ideas with others on a team and publish your map for their feedback.

If you are in business or a student, then utilizing a cloud based mind mapping software is a wonderfully practical tool.  I highly recommend the MindMeister cloud based system.  If you want more information or would like to watch a few training videos about how to use the system please click here.  You can also download a 30 day free trial by clicking here.

I hope you enjoy this great interview with the founder of MindMeister Michael Hollauf.

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