This podcast is the second in my series with author Ari Weinzweig the author of “Building A Great Business”.
In my previous interview with Ari we spoke about ” Managing Ourselves” where we discuss everything from visioning to the 12 Tips of More Effective Self-Management.
In this interview Ari weI focus on the 12 Natural Laws of Building A Great Business. One thing that Ari knows for certain is that a strong inspiring and strategically vision leads the way to greatness—especially if you write it down. Ari teaches a great technique for writing your vision. He calls it the “hot pen’ technique. Pick up your pen and just keep writing 15, 20, 30 minutes whatever it takes to articulate your vision in word pictures that you can see and believe your vision manifesting.
He also has a tip that you need to “give your customers a really compelling reason to buy from you”. Now while this seems obvious— when was the last time you had a bad meal at a restaurant and failed to tell anyone, but you said to your spouse we will never recommend or go back to that establishment. It happens all the time, and because the restaurant not only served a subpar meal, but your service was most likely lacking you had no reason to do business with them again. The combination is a disaster in the food service business.
I encourage you to listen to and learn from one of the wisest men in the food service business speak with me about 12 Natural Laws that when applied to both your personal and business life they can transform an organization and the people that work within the organizations.
If you want to learn more about Ari and his trilogy of books please click here, or if you want to learn about his training company Zing Train please click here to get information about the various training programs.
Enjoy this great interview with a wonderfully engaging author, businessman and civic leader Ari Weinzweig.