Terri Sjodin is not only a great author, but is scrappy. I recently interviewed her for her new book entitled “Scrappy-A Little Book About Choosing to Play Big“. I am sure that most of you know what scrappy means, but just in case: scrappy is someone who is full of fighting spirit-synonymous with having moxie, being feisty, enthusiastic. So how many of you choose to play big when is comes to trying to meet someone new you really want to meet? Someone that might make a difference if you met them both personally and professionally? Terri’s book is loaded with amazingly courageous people with great stories about how they went the extra mile to meet that someone special, or did something out of the ordinary to capture the attention of their customers or investors.

Terri has three pillars of scrappiness: 1) Attitude 2) Strategy 3) Execution. I know it sounds simple, and it really is–it just takes lots of courage to act on the things in life that can make a significant difference. What is holding you back? Fear and Uncertainty? If so I encourage you to listen to my interview with Terri Sjodin and get yourself a copy of “Scrappy” you will be glad that you did, you just might break a cycle of belief that is holding you back. If you want to learn more about Terri and the book Scrappy just click here. Thanks for listening.

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