Most of us are aware that branding ourselves or our companies can be a challenging task. It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.
David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand. David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others. In my interview with David we explore the components that are required to create a kick-ass brand. David explains there are five of them and they are: 1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage. These steps make up the roadmap for someone wanting to develop their brand.
We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service. You also need to be concerned and do you research on the demographics and psychographics of your target customer. Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.
David is a master at helping people brand themselves or their company. His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.
I would recommend that you check out David Tyremen at his website by clicking here. World Famous also has a great branding course that you might want to consider taking. If you are interested finding out more about the course please email David at david@worldfamouscompany.com.
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