Podcast 572: World Famous How to Create a Kick-Ass Brand with David Tyreman

Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

Podcast 564: The Birth of a Brand with Brian Smith

There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.

Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.

In my interview with Brian about “The Birth of a Brand”  we explore the early days of Ugg development, the ups and downs and struggles.  I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.

The Birth of a Brand  is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market.  To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.

I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith.  If you want more information about Brian Smith please go to his website by clicking here.

 

Podcast 559: Rich on Paper Poor on Life with Philip McKernan

In this interview, I had the chance to speak with author and speaker Philip McKernan.  We spoke about his newest book, “Rich on Paper Poor on Life.”  Philip’s book explains how you should stop living the way people expect and live the successful life you want.

Philip has spoken around the world about the importance of overcoming personal obstacles and creating the confidence to believe in yourself.  His soul focus is to help people create a meaningful life while also making money.

Visit Philip’s website here to learn more.  You can also follow Philip on Facebook and Twitter.

 

Podcast 557: The Heart Led Leader with Tommy Spaulding

In this interview, I had the pleasure of speaking with New York Times bestselling author, Tommy Spaulding. His newest book “The Heart Led Leader” is truly inspirational. Tommy writes about how every leader should have a leadership philosophy that they can follow on a daily basis. Spaulding believes that true leaders live and lead from the heart.

Tommy is the Founder and President of Spaulding Companies. He has spoken to hundreds of organizations, associations, educational institutions, and corporations around the globe. In 2012, Tommy Spaulding was named by Meetings & Conventions Magazine as one of the 100 MOST FAVORITE SPEAKERS in the nation.

Learn more about Tommy Spaulding and “The Heart Led Leader” here.  You can also follow Tommy on Facebook and Twitter.

 

Podcast 556: Future Strong with Bill Jensen

I recently had the pleasure of interviewing Bill Jensen the author of a new book entitled ” Future Strong, How to Work Unleashed, Lead Boldly, and Live Life Your Way.”

According to Bill the future of work is undergoing radical transformation and it starts with you.  Bill states that before personal commitments and habits come the choices we will make.  Those choices include 1) Inner Truth-Will You hear the heartbeat of your past choices?  2) Soul on Fire-Who will you choose to become?  3) Humble Self-How will you choose to be vulnerable?  4) Sacrifice-What are the best hardships for my best future? 5) Reliance-Who will you choose to have your back.

The premise for “Future Strong” is that most businesses are locked into 20th century approaches that are holding back the next fundamental shift in human capacity.  These outmoded systems and structures are on a collision course with the wave of millennials who will constitute half of all workers by 2020.  Future Strong is the road map for leaders and individuals to create strong futures for themselves and their teams.

If you want to learn more about Bill Jensen and his new book you can go to Bill’s website by clicking here.  You can also click here to be directed to Bill’s Facebook page.

 

Podcast 555: How to Live an Awesome Life with Polly Campbell

Are you interested in learning how to be your most authentic-self?  Author Polly Campbell in her new book “How to Live an Awesome Life” provides the reader with an opportunity to see the world through a lens of awareness and engagement.  Polly will admit that life is messy, but if we learn how to focus on the beauty and the energy of awe our lives would be filled with more joy, happiness and fulfillment.

Polly is encouraging the reader to look at the world with wonder and amazement for this forces us to adjust our mental models.  To live with mystery and uncertainty, but when living life this way we will grow our spiritual perspective and open to the possibilities.

Psychologist Paul Pearsall calls awe or eleventh emotion and and described it as “overwhelming and bewildering sense of connection with a startling universe that is usually far beyond the narrow band of our consciousness.”

If you are looking to live your life in awe and wonder, then I recommend reading Polly Campbell’s new book “How to Life an Awesome Life“.

If you want to learn more about Polly you can visit her on Facebook by clicking here, or go to her Twitter page by clicking here.  I hope you enjoy this great interview with author Polly Campbell.

 

Podcast 552: Path to Financial Wealth with May McCarthy

In this interview, I had the pleasure of speaking with May McCarthy, the author of “Path to Financial Wealth.”  This is truly a great read.

May talks about how there are seven steps to make the All-Knowing Power of the universe your new business partner.  She will take you step by step to teach you how to create and cultivate your new business partner so that you can achieve more of the good stuff in life.  When you learn to follow the steps you will notice that you aren’t working as hard to reach your goals.

May McCarthy is a 34+ year serial entrepreneur, angel investor, author, and philanthropist.  She has become successful by implementing spiritual principles into her ventures, and it is her passion to pass her knowledge on to others.

Learn more about May McCarthy at www.maymccarthy.com and you can purchase “Path to Financial Wealth” here.

 

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