Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

How many of you have ever experimented with mind mapping?  If you haven’t explored mind mapping, then you are in for a real treat in listening to this interview with Chris Griffiths the author of “GRASP the Solution“.

Chris is a thought leader and the person who alongside  Tony Buzan has accelerated the use of mind mapping into the business world, and continues to be a pioneer.  OpenGenius his organization based in England are the software developers of two amazing pieces of software called iMindMap 9 and Drop Task along with numerous training courses.

In my interview with Chris about his book “GRASP the Solution” we discuss what gets in the way of people tapping their creative genius.  Chris states that creativity can be learned, and it is not something that is foster in the business world, even though businesses always say they are looking for more creative and innovative people.  As a matter of fact it’s the people that are putting out the fires and jumping from one task to another that get the most attention, while the people that are thinkers, and are tapping their creative genius are frequently overlooked.

The acronym GRASP stand for the four types of thinking that are the foundation to how one approaches a particular task.  “Generative Thinking-is how we generate thoughts and ideas, Reactive Thinking-is how we react to existing influences and ideas, Analytical Thinking-is how we analyze ideas to reach a solution, Selective Thinking-is how we validate and implement a potential solution, Proactive Thinking-is the strategy of thinking that utilizes all of the previous types of thinking.

Mind Mapping is the technique invented by Tony Buzan for optimizing how we use our brains.  It is a visual format that is not linear that supports the creative problem solving skills, making is more intuitive and easy to capture our thoughts while mapping them visually.  This process can be completed on a big sheet of paper, or can be captured through software such as iMindMap 9 and or Drop Task.  Below is an image showing you an example of the iMind Map 9 and Drop Task screenshots.

imindmap_computer_screens

 

I hope you enjoy this wonderful interview with author and thought leader Chris Griffiths.  If you want to find more about OpenGenius and the software and trainings that are offered please click here to be directed to the website.  If you want to join the Facebook group for OpenGenius please click here.

 

We all know that telling the truth is an important attribute and quality in a person.  The question is do we tell the truth at work? If not what are you afraid of?  If so, congratulations it is truly a lacking commodity in corporate America.

In my interview with author Mindy Mackenzie about her new book entitled “The Courage Solution-The Power of Truth Telling with Your Boss, Peers, and Team.”  We discuss the importance of telling the truth and how embracing this in the culture of an organization really makes a difference in almost everything that happens with all the stakeholders of the company.

Mindy states ” with truth telling being the commodity in shortest supply in corporate America today, “The Courage Solution” challenges business professionals to take deceptively simple actions that require vulnerability and courage, which will dramatically improve their impact on the job while increasing their happiness and fulfillment.  It is built on the simple truth that the only thing you can reliably change or control at any company is yourself’.”

There are four key areas that the book focuses on, and they are 1) You First-it offers techniques to take ownership and accountability for creating a career and life you love. 2) Lead Your Boss describes proven techniques to transform your relationship with your boss. 3) Lead your Peers provides methods for accelerating positive peer relationships to improve business results.  4) Lead your Team give approaches for generating and creating the most effective teams and having more fun while doing it.

If you want more information about author Mindy Mackenzie and her new book “The Courage Solutionjust click here to be directed to her website.  I hope you enjoy this interview about how to tell the truth and make a difference in your company, with your peers and your boss.

 

Do you own a business?  Are you thinking about venturing out and becoming an entrupauner?  Then you need to listen to this podcast with author John Warrillow and our discuss about his new book entitled “Built to Sell-Creating a Business that Can Thrive Without You.”  I know many of your reading this might be thinking, wouldn’t that be great.  According to John having a business that will thrive without you, is entirely possible.

John’s book revolves around a parable about an advertising agency where the owner is doing many of the wrong things to attain the ultimate of having a business that will thrive without him.  He meet a business guru who provides him with some sound advice, and his business starts to turn around.  Are you wondering what some of that advice was?

Well, here you go:

Tip#1, Don’t generalize;specialize. If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out among the competitors.

Tip#2, Relying too heavily on one client is risky and will turn off potential buyers of your business.  Make sure that no one client makes up more than 15% of your revenue.  

Tip #3, Owning a process make it easier to pitch and puts you in control.  Be clear about what you are selling, and potential customers will be more likely to buy your product.

Tip#4, Don’t become synonymous with your company.  If buyers aren’t confident that your business can run without you in charge, they won’t make their best offer.

Tip#5, Avoid the cash suck. Once you’ve standardized your service, charge up front or use progress billing to create a positive cash flow cycle.

If you are looking to create greater value for your customers, and develop a business that is salable at the highest price then I highly recommend that you listen to my interview with author and businessman John Warrillow “Built to Sell“.  His advice and wisdom when it comes to developing a business that is salable and can thrive without you being present are extremely important to you not becoming a slave to your business.  I see to many people that this happens to, and it does not have to be the case if you develop your personal blueprint and follow John’s advice.

If you want more information about the book and John’s company click here for Value Builders System, or please click here to be directed to the book website.

I hope you enjoy this wonderful interview with someone who can lift most business people out of the doldrums of being chained to their businesses.

 

There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.

Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.

In my interview with Brian about “The Birth of a Brand”  we explore the early days of Ugg development, the ups and downs and struggles.  I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.

The Birth of a Brand  is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market.  To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.

I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith.  If you want more information about Brian Smith please go to his website by clicking here.

 

Change is everywhere, change is the only constant and it certainly is not going away.  What do we do, how do we manage change?  You and your fellow workers learn how to live with it, cope and make it your ally.

As the author Moe Glenner states in his new book “Plus Change-Genesis of Innovation” “Since life will frequently take us to the intersection of creativity, change and innovation, how do we successfully navigate the junction?  Now, that is the question of the millennial?

In Moe’s book “Plus Change” he navigates us through the elements of change and unlocks the secrets to turning that change into growth, potential and profits.  Moe has what he refers to as the “Nifty-Nine Principles to the creative process.  These principles are wonderful ways to move change into creativity, and they are 1) Release the endorphins 2) Separate idea generation from idea evaluation 3) Always test assumptions 4) Avoid patterned thinking 5) Create new perspectives 6) Minimize negative thinking 7) Take (prudent) risks 8) Get lost! 9) Turn Out the lights.

If you want to get more context regarding these principles click on this Youtube interview that Moe did about the book.  It provides the viewer with an overview of the book and its contents as well as more insight into the principles.  I hope you enjoy this interview with author Moe Glenner, please visit his website by clicking here.

 

I had the pleasure of interviewing Bryan Kramer about his newest book, “Shareology-How Sharing is Powering the Human Economy.”  In his book, Bryan talks about how to figure out what kind of sharer you are and how you can connect with others like you.  He also tells us that you need to speak “human” to become a better sharer.

Bryan Kramer is a renowned global speaker, consultant and trainer.  He is also one of the world’s foremost leaders in the art and science of sharing, with over 300,ooo social fans and followers.

Find out more about Bryan Kramer and his book “Shareology-How Sharing is Powering the Human Economy” here.  You can also follow Bryan on Twitter and Facebook.

 

In this interview, I had the pleasure of speaking with New York Times bestselling author, Tommy Spaulding. His newest book “The Heart Led Leader” is truly inspirational. Tommy writes about how every leader should have a leadership philosophy that they can follow on a daily basis. Spaulding believes that true leaders live and lead from the heart.

Tommy is the Founder and President of Spaulding Companies. He has spoken to hundreds of organizations, associations, educational institutions, and corporations around the globe. In 2012, Tommy Spaulding was named by Meetings & Conventions Magazine as one of the 100 MOST FAVORITE SPEAKERS in the nation.

Learn more about Tommy Spaulding and “The Heart Led Leader” here.  You can also follow Tommy on Facebook and Twitter.

 

I recently had the pleasure of interviewing Bill Jensen the author of a new book entitled ” Future Strong, How to Work Unleashed, Lead Boldly, and Live Life Your Way.”

According to Bill the future of work is undergoing radical transformation and it starts with you.  Bill states that before personal commitments and habits come the choices we will make.  Those choices include 1) Inner Truth-Will You hear the heartbeat of your past choices?  2) Soul on Fire-Who will you choose to become?  3) Humble Self-How will you choose to be vulnerable?  4) Sacrifice-What are the best hardships for my best future? 5) Reliance-Who will you choose to have your back.

The premise for “Future Strong” is that most businesses are locked into 20th century approaches that are holding back the next fundamental shift in human capacity.  These outmoded systems and structures are on a collision course with the wave of millennials who will constitute half of all workers by 2020.  Future Strong is the road map for leaders and individuals to create strong futures for themselves and their teams.

If you want to learn more about Bill Jensen and his new book you can go to Bill’s website by clicking here.  You can also click here to be directed to Bill’s Facebook page.