Most of us are aware that branding ourselves or our companies can be a challenging task. It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.
David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand. David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others. In my interview with David we explore the components that are required to create a kick-ass brand. David explains there are five of them and they are: 1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage. These steps make up the roadmap for someone wanting to develop their brand.
We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service. You also need to be concerned and do you research on the demographics and psychographics of your target customer. Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.
David is a master at helping people brand themselves or their company. His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.
I would recommend that you check out David Tyremen at his website by clicking here. World Famous also has a great branding course that you might want to consider taking. If you are interested finding out more about the course please email David at email@example.com.
Change is everywhere, change is the only constant and it certainly is not going away. What do we do, how do we manage change? You and your fellow workers learn how to live with it, cope and make it your ally.
As the author Moe Glenner states in his new book “Plus Change-Genesis of Innovation” “Since life will frequently take us to the intersection of creativity, change and innovation, how do we successfully navigate the junction? Now, that is the question of the millennial?
In Moe’s book “Plus Change” he navigates us through the elements of change and unlocks the secrets to turning that change into growth, potential and profits. Moe has what he refers to as the “Nifty-Nine Principles to the creative process. These principles are wonderful ways to move change into creativity, and they are 1) Release the endorphins 2) Separate idea generation from idea evaluation 3) Always test assumptions 4) Avoid patterned thinking 5) Create new perspectives 6) Minimize negative thinking 7) Take (prudent) risks 8) Get lost! 9) Turn Out the lights.
If you want to get more context regarding these principles click on this Youtube interview that Moe did about the book. It provides the viewer with an overview of the book and its contents as well as more insight into the principles. I hope you enjoy this interview with author Moe Glenner, please visit his website by clicking here.
If you follow my blog then you know that I am a bit of a geek and someone who is always looking for better ways to build relationships, stay in touch and do it more effectively. I recently stumbled across a new cloud based platform called “Cloze“. I happen to have tried out the 14-day free trial of the software, then purchased the software for my personal use.
So what makes Cloze different from all the thousands of CRM systems out on the internet? Simply stated is aggregates data and information about your friends, clients and prospects from across several social media platforms and has a user friendly user interface that really makes is intuitive to use and become more productive. Believe me this cloud based system is not like any other CRM you have encountered, but once you give it a whirl you will see what I am speaking about.
In this interview with Alex Cote one of the founder of Cloze we discuss the differentiators in the software and some of the new things in development. I know everyone who enjoys staying on the cutting edge of technology, and wants to start using as system to make them more productive then you will certainly appreciate Cloze.
If you want to download the 14-day free trial please click here, ( for a 10% discount when you are ready to purchase, please use this code tun3pam2ok6wyb9n) if you want to read some of the Tweets click here to be directed to the organization’s Twitter page and read what users are raving about!!!!
I hope you enjoy this great interview with Alex Cote co-founder of Cloze.
Creativity, Innovation, Imagination what do these words evoke within you when you hear them spoken? Do you become enlivened and excited about the prospect of engaging in activity that will birth or create something new, or do you shy away from your creativity?
I recently attended the Illuminate Film Festival and happen to hear a good friend of mine, Barnet Bain speak about his new book entitled ” The Book of Doing and Being–Rediscovering Creativity in Life, Love and Work.” Barnet is the producer and director of award winning films such as “What Dreams May Come, Homeless to Harvard and the Celestine Prophecy. Being a producer requires one to tap into their creative energy to develop and manifest such works of art.
In my interview with Barnet we explore the art of creativity and the fine line between “Doing and Being“. As Barnet states “Creativity is a state of mind, it starts with that desire to have impact, and the ownership of that desire is everything.” Barnet’s book supports the reader through practice exercises to assist the reader in getting in touch with their creativity as well as learn how to balance and maintain their creativity.
” The Book of Doing and Being” reminds us of is how we have been conditioned and the wiring of our brains to avoid utilizing and tapping into our creativity energy. “Creativity shatters our conditioning, our unexamined beliefs, and our assumptions, which naturally exposes how much we take for granted”. As Barnet writes this requires us to to break the patterns that have created our structured imagining, that imagination that is part of our conditioning and habituated patterns of thinking, feeling and behaving that have become part of our brain chemistry.
If you want to learn more about Barnet Bain and his new book “The Book of Doing and Being” please click the link to be directed to his website. You can also connect with Barnet through Facebook and Twitter by clicking on the links. I trust that this interview will bring our your creativity energy to be channeled into doing good for for the world!!!
This is my fourth interview with author Steven Kotler, and his books just keep getting better. His new release Tomorrowland Our Journey from Science Fiction to Science Fact is a series of essays and in-depth investigation into the inventions and technologies that are rapidly changing our world forever. He really does provide us with the pivotal moments when science fiction become science fact. Steven takes us on a personal guided tour of the mind-bending far frontier, and how these advances are radically transforming our lives for the better.
In our interview together we discuss everything from the new advancements in bionics to artificial vision that is allowing people without vision to see well enough to drive a car. We talk about nuclear fission, the future of space, flying cars and everything in between.
I hope you will take a few minutes out of your day to listen to author Steven Kotler one of the thought leaders when it comes to technology and its impact on society.
Steven Kotler is also the co-founder of “The Flow Genome Project” an international organization dedicated to mapping the genome of flow and open sourcing it to everyone by 2020.