Podcast 578: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want From Your Business with Mark C. Winters

I really love business books that provide value to the reader, and this book “Rocket Fuel” is an easy to read book that is chalk full of value.

In my interview with author Mark C. Winter we explore one of the most important realizations by successful entrepreneurs and that if you want to develop a business it takes someone in the passenger seat, and that person is called an Integrator.  An “Integrator” compliments a “Visionary” and the right combination of these two people is imperative for the success of any business.

What you will learn by reading “Rocket Fuel” is that “Visionaries” have certain characteristics as do “Integrators”. When each person knows and plays their role in the organization you obtain “Rocket Fuel” as the book suggests.

Mark also discusses with me something he refers to as the “Accountability Chart”.  This is not just a normal organizational chart, the “Accountability Chart” helps you define the functions of the organization but to compliment that is defines the five (5) major roles of each of the people in the organization.  When you accomplish this task, it make everything much clearer and allows for leadership team to function with clear lines of communication.

What I appreciate most about “Rocket Fuel” and Mark C. Winters is the fact that all the techniques and tools outlined in the the book are tried and true tools.  Mark’s co-author Gino Wickman is the founder of EOS (Entrepreneur Operating System) out of Detroit Michigan.  EOS Worldwide provides the reader with amazing free resources as well as an opportunity to hire a business coach called an Implementer.

If you want to learn more about Rocket Fuel please click here to be directed to the book website, if you want to learn more about EOS Worldwide please click here to be directed to their website.  

I particularly enjoyed this animated YouTube Video titled “Why Entrepreneurial Companies Need a Visionary and an Integrator.”  I hope you enjoy my interview with Mark C. Winters.

 

Podcast 576: Almost: 12 Electric Months Chasing A Silicon Valley Dream with Hap Klopp

I don’t think that there is an entrepreneur on the face of the planet that doesn’t understand the challenges of starting-up a new company. Most startups are faced with a myriad of issues, not to mention one of the biggest issues of finding capital to drive the new venture forward.

I recently had the pleasure of interviewing Hap Klopp the founder of North Face, about his new book entitled “Almost-12 Electric Months Chasing A Silicon Valley Dream“. Our interview is a must listen too for those who are in business, and especially if you might be seeking funding for your new venture. His book tells the story about the issues that a company by the name of “Ardica” in the Silicon Valley had in finding funds, and the dynamics of the personalities working in the business. Hap, was the marketing director and was on the board of directors of Ardica. It is a wonderfully told story about a group of very bright engineers attempting to revolutionize the energy business, and in the process finding obstacles at almost every intersection partially due to the disfunction of the organization and the other as a result of a cash burn rate that was exceeding income.

I hope you will take the time to listen to this great interview with Hap Klopp about his new book “Almost-12 Electric Months Chasing A Silicon Valley Dream.” If you want more information about Hap please click here to be linked to a great article from the Stanford Business School.  You can also learn more about Ardica by clicking here to visit their website.

 

Podcast 574: The Art of Authenticity with Karissa Thacker

There is lots of talk today about the power of authenticity, and rightfully so.  We see the topic being discussed throughout the political campaigning that we are experiencing, and unfortunately we don’t see our current top running candidates for the presidential election showing high levels of authenticity.   As sad as that might seem, “authenticity” seems to be conspicuously absent from this presidential campaign.

In my recent interview with author Karissa Thacker about her book “The Art of Authenticity” we discuss the four components that form the basis of authenticity as a leader.

First, is self-awareness-motivation and values are individual and distinctive.  This level of authenticity requires that one really wants, what is important and why.  The second is “balanced processing–this is a skill of blending thought process with the thought processes of others without a bias one’s own view. ( I really believe this is missing with that unnamed candidate for president.)  Third, is relational transparency–when it comes to building a genuine relationship with people, transparency is critical.  Authentic leaders allow themselves to evolve, grow, and experiment regarding their personal transparency.  Lastly, is internal moral perspective–authentic leaders are students of human nature in general and experts on the peculiarities of their own particular more nature. The keep their own unique internal GPS system activated as they deal with day-to-day pressures.

If you are a leader in your organization and wanting to learn more about the keys to being more authentic then I would highly recommend that you read Karissa Thacker new book “The Art of Authenticity“.  You can learn more by visiting her website by clicking here, or you can go to the book Facebook page by clicking here.

I hope you enjoy this lively interview with Karissa Thacker about “The Art of Authenticity“.

 

Podcast 573: Start Here: Master the Lifelong Habit of Wellbeing with Nate Klemp

Once in awhile you run across a book that can change the course of your life, and “Start Here” certainly has the ability to do just that.

I recently had the honor of interviewing Nate Klemp, PhD the co-author of a new book entitled “Start Here” and we had a lively discussion about the book and the practices that are incorporated into the book and hopefully become part of the readers daily routine.

We start our interview off by discussing the “happiness set point”, yes we all have one and we have the opportunity to re-set our happiness set point as Nate explains in our interview.  The key to resetting our set point is understanding the three set point forces.  The first one is “judgement” and is the mind’s tendency to divide the inner and outer world into categories–good/bad, right/wrong, like/dislike.  The second one is “attachement“. Is it the mind’s tendency to approach or cling to pleasurable thoughts, beliefs, or sensations.  And the third is “resistance“.  This is the mind’s tendency to fight or flee from painful sensations, experiences, or situations.   These three set point forces can certainly be monitored, managed and can have an amazing effect on your level of happiness.

The foundation of well being revolves around three stages, train, be and do.  These three stages make up the foundation of the Life-XT program that is outlined in “Start Here”.  The training stage consists of meditation, movement and inquiry. The “Be” stage consists of presence, gratitude and compassion; and the “Do” stage consists of engagement, relationship, and contribution.  While these words don’t do justice to explaining the entire Life-XT program it does provide you with the elements included in the program.  If you want to learn more please click here to be directed to the website for Life-XT.  You can also click here to be directed to the Facebook page for the book.

I hope you enjoy this great interview with author Nate Klemp, PhD about his new book “Start Here-A Groundbreaking Science-Based Program for Emotional Fitness.”

Podcast 572: World Famous How to Create a Kick-Ass Brand with David Tyreman

Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

Podcast 567: A Love Story with Lance Secretan

I had an opportunity to connect again with Lance Secretan, someone I consider a good friend and confidant.  His new book entitled ” A Love Story” is a personal memoir about his wonderful love relationship with his wife Tricia who passed away in 2014 from cancer.  Lance laces the book with wonderful poetry and stories about this amazing love affair, which he wishes everyone could have with that special someone in their life.  Tricia had a full and wonderful life with Lance, and she certainly made him whole and complete in so many ways.

I hope you enjoy this intensely personal story and interview with my good friend and author Lance Secretan and he recites beautiful poetry and tells us about a journey with his wife that will ever be imbedded in his memories.  If you want more information about the book ” A Love Story” please click here to be directed to Lance’s blog.  Or you can click here to learn more about Lance and his organization “The Secretan Center.”

 

Podcast 565: Seeking Jordan With Matthew McKay

This story is about one man’s quest to understand the life hereafter as a result of his son Jordan being murdered, and his connection to Jordan through Induced After Death Communications.  Author Matthew McKay tells about a heart wrenching story, but one with a pleasant insight and understanding about what happens to us when we die in his new book “Seeking Jordan“.

As Matt states ” Pain is the path to truth.  It refracts light to reveal things not otherwise seen. In the heart of the pain is a moment when the universe, and our place within it , become more visible.  Nothing is truly lost. Nothing. The soul is constant, never broken.  Pain seems to damage us, but the damage is an illusion.  The idea of safety or protection is an illusion.  It is all safe—everything we love.

Matt has had more than 100 conversations with his son Jordan, all of which have been revealing about the life after death.  He asked Jordan what can be gained and lost? His immediate answer was that nothing is lost by opening to the circle with the dead. Nothing.  Communicating with the dead preserves a connection across the life and death divide, by learning things that only the dead can know.

If you are at all curious about life after death and communicating with the dead, then I would recommend that you listen too and get a copy of “Seeking Jordan–How I Learned the Truth about Death and the Invisible Universe.”  If you want to learn more about Matthew please click here to be directed to his website.  I trust you will be informed and intrigued by our interview together.

 

 

Podcast 564: The Birth of a Brand with Brian Smith

There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.

Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.

In my interview with Brian about “The Birth of a Brand”  we explore the early days of Ugg development, the ups and downs and struggles.  I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.

The Birth of a Brand  is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market.  To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.

I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith.  If you want more information about Brian Smith please go to his website by clicking here.

 

Podcast 559: Rich on Paper Poor on Life with Philip McKernan

In this interview, I had the chance to speak with author and speaker Philip McKernan.  We spoke about his newest book, “Rich on Paper Poor on Life.”  Philip’s book explains how you should stop living the way people expect and live the successful life you want.

Philip has spoken around the world about the importance of overcoming personal obstacles and creating the confidence to believe in yourself.  His soul focus is to help people create a meaningful life while also making money.

Visit Philip’s website here to learn more.  You can also follow Philip on Facebook and Twitter.

 

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