Podcast 609: Your One Word with Evan Carmichael

What a brilliant book.  Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!

In Evan’s new book “Your One Word” you are guided to helping  find that “one word” that infuses you with passion, fire and desire to go big.  Evan one word is “Believe”.  Your one word will become your personal motto, and will help you capture your purpose and passion.

Evan asks a series of questions that help you find your “One Word”.  He also gives great examples and stories.  Now once you have found your “one word”, he does not leave you there.  He provides practical advice on using your “one word” to grow and develop your business.

In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign.  There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.

Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul.  You are here making a statement, and you are going to change the world.

I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“.  If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.

 

Podcast 572: World Famous How to Create a Kick-Ass Brand with David Tyreman

Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

Podcast 564: The Birth of a Brand with Brian Smith

There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.

Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.

In my interview with Brian about “The Birth of a Brand”  we explore the early days of Ugg development, the ups and downs and struggles.  I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.

The Birth of a Brand  is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market.  To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.

I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith.  If you want more information about Brian Smith please go to his website by clicking here.

 

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