Podcast 572: World Famous How to Create a Kick-Ass Brand with David Tyreman

Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

Podcast 561: Plus Change-Genesis of Innovation with Moe Glenner

Change is everywhere, change is the only constant and it certainly is not going away.  What do we do, how do we manage change?  You and your fellow workers learn how to live with it, cope and make it your ally.

As the author Moe Glenner states in his new book “Plus Change-Genesis of Innovation” “Since life will frequently take us to the intersection of creativity, change and innovation, how do we successfully navigate the junction?  Now, that is the question of the millennial?

In Moe’s book “Plus Change” he navigates us through the elements of change and unlocks the secrets to turning that change into growth, potential and profits.  Moe has what he refers to as the “Nifty-Nine Principles to the creative process.  These principles are wonderful ways to move change into creativity, and they are 1) Release the endorphins 2) Separate idea generation from idea evaluation 3) Always test assumptions 4) Avoid patterned thinking 5) Create new perspectives 6) Minimize negative thinking 7) Take (prudent) risks 8) Get lost! 9) Turn Out the lights.

If you want to get more context regarding these principles click on this Youtube interview that Moe did about the book.  It provides the viewer with an overview of the book and its contents as well as more insight into the principles.  I hope you enjoy this interview with author Moe Glenner, please visit his website by clicking here.

 

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