Podcast 481: The Mindful Marketer with Lisa Nirell

I recently had the pleasure of interviewing author Lisa Nirell.  She has another new book that has just been released entitled ” The Mindful Marketer.”  

In Lisa’s new book she questions traditional marketing methodology, and provides the reader with alternative ways to implement effective marketing strategies.   Lisa states that the traditional chief marketing officers are facing extinction because of the use of big data, and how it is transforming the way we work as marketers.  She states that that modern marketing leaders are expected to be tech savvy, data driven brand ambassadors on the vanguard of change.

I appreciate Lisa’s approach to this book.  She exposes how our always-on mindset and the consistent need for speed and innovation has created an environment of mindlessness.  She states we need to stop, breathe and reflect mindfully on future opportunities and daily decisions if we are to effectively make deep meaningful connections with our customers.    Lisa recommend a “middle path”, a nexus between data-fueled, analytical thinking and creativity to a humanistic approach to marketing.

I hope you enjoy this wonderful interview with a leader in the marketing industry.  If you want to learn more about Lisa you can click here to be directed to her website.

 

Podcast 469: Capital Campaigns Strategies That Work with Andrea Kihlstedt

I have been working on a capital campaign project with a local nonprofit, and while I have done this kind of work before I wanted to reach out to the experts and get their advice and guidance.

I had the pleasure of speaking with Andrea Kihlstedt the author of “Capital Campaigns Strategies that Work.”  She has consulted and run numerous campaigns for nonprofits and with tremendous success.  In our interview together we speak about her book and the strategies that have worked for her and other so successfully.   As Andrea states capital campaigns grow out of a “big idea” and help to springboard and organization and breath life back into the donors.

If you are in the middle of a capital campaign or about to embark upon a big campaign project, then I highly recommend that you listen to the words of wisdom from author and consultant Andrea Kihlstedt.  If you want to learn more about her consulting business please click here to be directed to her website.   

Podcast 389: Practice Perfect-42 Rules for Getting Better at Getting Better with Erica Woolway

Erica WoolwayIn my interview with co-author Erika Woolway we discuss her new book entitled ” Practice Perfect-43 Rules for Getting Better at Getting Better“.  We have all heard the old adage “practice makes perfect”, and Erika and her other co-authors Doug Lemov and Katie Yezzi have studied and observed some of the best in the educational fields, authors, lawyers and surgeons in ascertaining  what makes people pros in their respective fields.

The “how to” rules are outlined in “Practice Perfect”, such as the counterintuitive rule that says: don’t concentrate on your weakness, practice what you are good at.   The authors state that effective practice requires a systematic attentiveness to participants rate of success.  “You haven’t taught it until they’ve learned it.” Coach Wooden like to say, and the best teachers test to see how much student have learned–a process called “checking for understanding”–every few seconds. They realize that lack of understanding builds on itself and get harder to fix the longer you wait, so they are always asking themselves, “Are students getting it?”

The authors borrow a term that is utilized in Dan and Chip Heath’s book entitled “Switch” and this concept is called Bright Spots.  This concept refers to the often overlooked and under-leveraged power of  what works.  It’s easy, they note to bewail what’s wrong rather than see the power of what’s right.  The authors utilize this term to remind us that in a practice setting, immense value can be realized by focusing on things participants are already good at– and making them even better.

If you are interested in learning all of the rules of getting better I encourage you to click here to be directed to the author website, or click here to watch to a wonderful Youtube video with author Doug Lemov, Erica Woolway and Katie Yezzi discussing the rules.

Enjoy this wonderful interview with co-author Erica Woolway.

Podcast 388: We First-How Brands & Consumers Use Social Media To Build A Better World by Simon Mainwaring

 

Simon MainwaringIt is not often that I come across a book and author that has life transforming ideas, and ideas that I believe will have a positive impact on our world.

I recently interviewed author Simon Mainwaring about his new book entitled “We First-How Brands & Consumers Use Social Media to Build A Better World.”  His  book is not only a must read for anyone in business, but for anyone who is part of the socially responsible movement and wants to impact the world for the better.

Simon really believes that we need to transform the engine of capitalism  because our current structure is not performing in ways that benefit the whole. As the title of the book eludes, we need to move to a “We First” instead of a ” Me First” mindset.   He points out that the book is not about doing away with capitalism, is is about recognizing the advantages of capitalism as a generator of progress and prosperity, but at the same time acknowledging the mounting criticisms–if left unchecked, a capitalist system will run off it own rails.  Many noted economists, thought leaders, and social visionaries around the world are all recognizing that capitalism has become dysfunctional.  It has lost is way as an effective, self-regulating, and sustainable economic system. It has devolved into a single-minded pursuit of profit and wealth for a small elite at the expense of the overall society.”

We First points out that the unresolved tension between self-interest and selfishness is no a philosophical debate.  It is at the root of corporate and individual economic behavior, shaping how brands and consumers participate in capitalism on a daily basis. It affects the choices we make about our use of natural resources, or habits of consumption, our views of investment and profit, our attitudes toward both poverty and ethical business conduct, and the political debates that ultimately determine what type of society we want to live in.

If you are interested in reshaping your personal beliefs, and join a movement that will have a positive impact on how we consume good and services then I highly recommend that you read and study Simon’s new book “We First“.  He also has an amazing course which is both available on the Internet, and there is an upcoming live event in the Los Angeles area in March of 2013.

If you are interested in  Simon’s course offering please click here to be directed to a landing page with more information about the event.  I will be taking the course and attending the live event, you will not want to miss this opportunity.    If you purchase admission to the on-line course you are entitled to attend the live event in Los Angeles in March of 2013, and you are eligible to bring a non-profit of your choice at absolutely no cost.

You can also watch a very cool presentation that Simon did at TED Talks by clicking this link.

 

I hope you enjoy this great interview with a man that is going to change our world, through influencing our choices, consumption and behaviors.

Podcast 384: Small Message, Big Impact with Terri Sjodin

 

Terri SjodinI don’t believe their is a person alive that has not been put in the awkward position of being asked “what do you do?”; and for one reason or another we can’t seem to get the answer out to our mouth in a short simple statement.  In Terri Sjodin’s new book entitled ” Small Message, Big Impact-The Elevator Speech Effect” Terri guides and directs not only the sales and marketing person, but anyone how to crate a effective elevator speech.

As Terri states ” In this day and age of information overload and busier schedules, we’re limited to fewer opportunities to get people attention, and often only 140 characters to get our message across.  Attention must be earned, and faster than ever, or your opportunity will be gone before you know it.  Whether you’re faced with a chance encounter, a one-on-one meeting or presentation for thousands, only a well-crafted elevator speech can take your message and bridge the gap between the goals you set and the results you want.”

In my interview with Terri she provides some of the steps required to build an effective elevator speech.  She speaks about case, creativity, and delivery the three fundamentals of developing a great elevator speech.  Terri states you have to have s solid and persuasive case, along with a thoughtful, creative and intriguing message combined with a delivery which is genuine and enthusiastic. Once you complete Terri book “Small Message, Big Impact” you will have crafted a compelling message.  She takes you through the process and provides examples of wonderfully crafted elevator speeches.  If you are someone who is consistently dealing with the public either in sales, marketing or customer service Terri new book is a must read.

Terri also has a wonderful book trailer that you can watch by clicking here, or you can access forms and tools on how to develop your own elevator speech by clicking here.  I hope you enjoy this wonderful podcast with author Terri Sjodin.
 

Podcast 378: Mind Meister with Michael Hollauf

 

Michael HollaufI have recently been doing podcasts with organization and authors that have productivity tools that I believe are excellent personal growth and mastery applications.  I was introduced to Michael Hollauf the founder of MindMeister through Gerald Aquila the founder of FireTask, and we speak in this podcast  about an amazing cloud based application for mind mapping that he developed with his team called MindMeister.  This application is  so popular that within less than 6 years his user base has grown to over 1.6 million users.

If you are not familiar with mind mapping, it was made popular by British psychologist Tony Buzan.  What is important to remember about mind mapping is that it allows our non-linear brains that normally  think randomly to be able to capture the wonderful ideas, thoughts and inspirations on paper or the computer in a visual map.

Mind Mapping and the use of computer technology over the last 10 years had really excelled, and the cloud based application that Michael and his team has developed is a wonderful example of a collaborative cloud based application that makes the job of capturing ideas and thoughts with a team of people a snap.

A mind map starts usually with one central word or idea, then branches out from this initial concept. The branches then turn into sub-branches and you continue to develop the mind map as your thoughts flow and are recorded onto the mind map. It is like a cognitive map of sorts.  I have links to some of the samples that MindMeister clients have shared just to give you an idea of what is possible using the MindMeister cloud based application. Just click here for a few examples.

The practical tools that would not be available using paper vs a cloud based system are that you can link notes, hypertext links to website, video, graphics, pictures almost anything that will help you in developing your brainstorming session and making it more comprehensive in nature.   The best part about MindMeister is the ability to share your ideas with others on a team and publish your map for their feedback.

If you are in business or a student, then utilizing a cloud based mind mapping software is a wonderfully practical tool.  I highly recommend the MindMeister cloud based system.  If you want more information or would like to watch a few training videos about how to use the system please click here.  You can also download a 30 day free trial by clicking here.

I hope you enjoy this great interview with the founder of MindMeister Michael Hollauf.

Podcast 377: (7) How Many Days Of The Week Can Be Extraordinary with Dan Zadra

 

Dan ZadraThis interview with Dan Zadra is the last in a series of interviews with the author about his inspirational books that are numbered in a series.  This last interview is about his book entitled “7-How Many Days Of The Week Can You Be Extraordinary”.

One of the things we discuss in our interview together is that fact that the average person has just 30,000 mornings they will awaken too.  Think about that number for a minute, 30,000 mornings-how are you going to spend yours today?

The key here is that this is your life, and don’t miss a day of it– every morning is precious.   This message is accented by a great story about a 95 year old woman recounting her time here on earth, and her thoughts on  how time flies, and that one morning she looked up and was 70 year old and as soon as she made the realization that she did not have much more time on this earth, she started to savor everyday and every moment and wanted to make a difference in the world.

It does not have to be your 70th birthday before you make this realization about how each day is important.  Learn to live  for each moment —that is really all we have.

We have all heard about learning to become a beginner again, but how many of us really practice it?  We lose something wonderful when it becomes more important to us to be the one who knows than to be the one who’s open to the everyday wonders around us.  “Those wo think they know it all have no way of finding out they don’t”, wrote Leo Buscaglia.  Fortunately, our sense of curiosity and wonder can rekindled and refreshed.

During my interview with Dan he tells personal inspring stories, and recounts stories that will inspire and move you.  If you are wondering how your days, weeks, months, years and lifetime are going

 

to be extraordinary then read Dan’s book “7-How Many Days Of The Week Can Be Extraordinary” he really provides sound advice and inspiration on how to live an extraordinary life.

If you want more information about Dan Zadra, please click here to be directed to his company website.  Or you can click here to be directed an interview with Dan on  YouTube.

 

Podcast 345: What Great Salespeople Do with Michael Bosworth

Michael BosworthI had the pleasure of interviewing Mike Bosworth, a personal friend and someone who is always on the cutting edge innovating around sales and selling.  His new book “What Great Salespeople Do” really hits at the heart of selling as far as I am concerned.  It is about the emotional connection and the power of story.

I know that many of you who are in sales might think that you are really good at connecting with your customer or prospect, but what Mike and Ben reveal in their new book really can transform the way you sell and connect with your clients.

As long as I can remember we have been using stories to convey wisdom from generation to generation.  And in some respect, that is what great salespeople do.  They know how and when to use compelling stories to connect with their clients and prospects.

In “What Great Salespeople Do” you will learn how to : 1) relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connectons are forged. 2) use the power of story to influence buyers to change 3) make your ideas, beliefs and experiences “storiable” using a proven story structure 4) build a personal inventory of stories to use throughout your sales cycle 5) tell your stories with authenticity and real passion.

This new book is truly groundbreaking and will help the experienced storyteller as well as the novice, begin to convey their stories with convection and authenticity which is the foundation of making a deep emotional and personal connection with their clients and prospects.  You will also learn the importance of empathic listening which embodies, awareness, encouragement and reflection which is a big key in getting the agreement of the buyer.

When I say this is a hugh leap for the sales industry, that is an understatement.  Gone are the days of programmed selling and thank God for the wonderful heartfelt approach that Mike and Ben are teaching in “What Great Salespeople Do“.
I hope you enjoy this wonderful interview with Mike Bosworth—if you want to learn more about his company Story Leaders please click here to learn more.

Podcast 344: This Is The Moment with Walter Green

Walter GreenHow many of you have really thought about the importance that being grateful plays in your life?  I recently interviewed Walter Green the author of a new book entitled ” This Is The Moment-How One Man’s Yearlong Journey Captured the Power of Extraordinary Gratitude“, and was throughly impressed at the lengths Walter took to express his gratitude to 44 of the most influential people in his life.

In my interview with Walter we discussed the impact this experience had on his life.  He wanted to tell these men and women how much they mattered to him before anyone’s health or life was compromised and the opportunity was missed.  Walter mentions that you might think of his life as as rags to riches story, but that it is anything but that.  He realized that significant contributions to his learning and success these  44 individuals played .

As Joseph Campbell articulates in his book “The Hero’s Journey” we go on the departure, then have the initiation and ultimately the return.  I think in the case  Walter departed  on his own spiritual journey and through the beauty of gratitude  was able to experience the freedom  upon his return as a result of his profound gratitude.

Walter experienced mastery which leads to the freedom from the fear of death.  You see, Walters father died he was a very young age, and his death made a significant impact on the journey that he embarked upon to recognize and express his gratitude to the people that had a deep heartfelt role in the molding of his life.

As Walter states in ” This Is The Moment“, ” Their pieces of input allowed me a unique opportunity to answer the question; ” Who am I?”  What an empowering gift! . I never set out with an agenda of learning about myself; doing so was parenthetical and incidental, but not inconsequential.  Not only that it started me thinking about my personal legacy.  We all have a perception of ourselves, and everything we do is consistant with that vision—our integrity, our energy, or performance, our giving to others.  This leads us to keep an internal scorecard and wonder how we’re doing. Am I doing the right things? Am I doing enough?

But the scorecard get buried with us.  When we’re gone, only the perceptions other have of us live on.”   If you have at ever thought about expressing your gratitude to someone one you love or who has made an impact on your life, what is stopping you?  Go do it!

Walter’s experience and the stories he tells in “This Is The Moment” will certainly move you to want to express your gratitude.  I encourage you to read this book and  also share your stories of gratitude with Walter by visiting his website by clicking here.  You will also want to watch a video by clicking here about the book.

Walter will be speaking at an upcoming event in San Diego for Renaissance Executive Forums you can register for the March 20th event by clicking here.

 

Enjoy this great interview with author Walter Green.