I recently had the pleasure of interviewing David Hoffeld the author of a newly released book entitled “The Science of Selling“. If you are someone who is in sales or marketing, then I would highly recommend you reading David’s new book.
David spent ten years studying what effects the buying patterns of consumers. During this time David learned about the behavioral science behind “why” someone purchases goods or services from you versus from someone else. He refers to this as the Six Whys, which starts with “Why Change?”, second is “Why Now?, third “Why Your Industry Solution?”, fourth “Why You and Your Company?”, fifth “Why Your Product or Service? sixth “Why Spend the Money“.
These are obviously great questions and throughout the book David answer the questions that will make you a better salesperson. You will literally learn how to sell the way the brain constructs a buying decision, how to ethically sell to your potential customers emotions , how to ask questions the way our brains intuitively disclose information, how to boost your ability to influence other.
If you want more information about David Hoffeld you can check him out at his website by clicking here, or you can watch a great video at YouTube by clicking here.
I hope you enjoy this great interview with a thought leader in the area of sales and selling.
I recently had the pleasure of interviewing Jill Willard the author of a wonderful book on the development of intuition called ” Intuitive Being-Connect with Spirit, Find Your Center and Choose an Intentional Life.”
In our interview together we explore not only Jill’s history as an intuitive medium, but how intuition is a special power we all poses and is just waiting for us to access. Jill book “Intuitive Being” is written to allow the reader to learn new approaches for learning how to listen to and tune into intuition. She teaches the reader how to unlock their intuition and learn how to “trust” what you are feeling, hearing, or sensing when they are open to the intuitive call.
Jill and I discuss the seven energy centers that play a vital role in learning how to open up to intuition, these are the gateways to our inner being to spirit which is at the heart of intuition. The sixth energy center is the “third eye”. As Jill states ” Intuition is quite a mystery until it is not. The knowing is like a whisper at time, and this awareness might feel subtle at first. This will be an awareness of self, like our soul and our self are communicating in great partnership.”
If you are at all curious about how to tap into your intuition then I can highly recommend reading Jill’s book ” Intuitive Being“. If you want to learn more about Jill you can visit her website by clicking here, or go to her Twitter page and connect with her there.
In a quest to discover not only where the great geniuses came from, but the environments that stimulated their development author Eric Weiner in the “Geography of Genius” does just that. In a very lively interview Eric we discuss the conditions, places and circumstances that helped to develop geniuses such as Socrates, Aristotle, Plato and many others. Erics book is an exploration and travel guide into a look back in history. Eric actually visits these places and digs into the history of these geniuses, and the stories and tapestry that make for a very interesting read.
Eric writes ” The toddler steps of incremental innovation don’t even earn you a patent, or the title of genius. Only a leap does. The question that intrigues someone such as myself, a creature of geography and a student of history, is not simply what these leaps look like but where, and when they take place…certain places, at certain time, producing a bumper crop of brilliant minds and good ideas. The question is why.”
If you are a history buff, or just interested in what conditions existed to foster the development of “genius” then reading Eric book “Geography of Genius” is a must. I highly recommend “Geography of Genius” for anyone who wants to learn about the “why” of genius.
For more information about Eric Weiner please click here to be directed to his website.
I had the pleasure of being able to interview author Richard Barrett about his book entitled ” The Values Driven Organization“. According to Richard values driven organizations are the most successful organizations on the planet. So what are values-“they are the ideals and customs of a society toward which the people have an effective regard”.
So why should you care about making your company driven by its values. The reason is that values driven organizations have employee engagement levels that are significantly higher, and this equates to an earning of 3.9 times the earning per share compared with organization where employees have low engagement. Gallup recently conducted a survey about employee engagement and found that 29% of US employees were actively engaged, 55% were not engaged and 16% were actively disengaged. The cost to organization of this level of disengagement is about $17, 500 per employee.
So if you want do you have to do to improve the engagement of your employees : 1) make your baseline rewards sufficient and fair. 2) have a congenial working atmosphere 3) give your employees autonomy and freedom 4) give them opportunities to pursue mastery, learn and excel in their field of expertise. 5) allow them to work with purpose.
If you are interested in learning more about creating the best conditions in your organization to improve the performance and profitability of your company please listen to my interview with Richard Barrett one of the foremost experts on organizational and cultural transformation.
To learn more about Richard Barrett his company Values Centre please click here to be directed to his website.
I recently had the pleasure of conducting another interview with Richard Barrett about his new book entitled “The Metrics of Human Consciousness“. In our interview we discuss the seven levels model of human consciousness that Richard developed to assist his clients in better understanding their employees as well as helping to move the organizational consciousness in a positive direction.
Richards seven levels are 1 ) Surviving-Satisfying your physiological needs 2) Conforming-Satisfying your needs for love and belonging. 3) Differentiating-Satisfying your need for respect and recognition. 4) Individuating-Satisfying your need for freedom and autonomy. 5) Self-actualizing-Satisfying your need to find meaning and purpose in life 6) Integrating-Satisfying your need to make a difference in the world.7) Serving-Fulfilling your destiny by caring for the well-being of humanity and or the planet.
Richard states that our level of consciousness changes as our values change. He provides a really cool website where you can take a 5 minute assessment to measure your level of consciousness. After you complete the assessment his organization sends you a report so you can see where your values lie on the human metrics of consciousness.
I hope you enjoy another great interview with Richard Barrett. If you want to access the free-assessment please click here to be directed to the assessment page. If you want to learn more about Richard Barrett and Values Centre please click here to be directed to his website.
I recently sat down to conduct an interview with author Mike Paton about his book entitled “Get A Grip” which is the companion to the bestselling book “Traction” We discuss both books in this interview, because the content of “Get A Grip compliments the content in “Traction”.
If you are like most entrepreneurs your daily life is filled with new challenges and opportunities. It is not an easy job to juggle everything and keep your sanity. I personally know because I am an entrepreneur and I have worked with hundreds of visionaries with similar challenges . What I appreciate about “Get A Grip” is that the book provides the reader with tools and practices which if followed will make their life simpler and more efficient.
An important point that Mike Paton makes during our interview , is that many visionaries/entrepreneurs don’t have an integrator in their business. So just what is an integrator? This is someone who compliments the visionaries role by who’s role is to guide, direct the organization while seizing the opportunities.
The integrators role is to analyze the P&L, remove obstacles, work on legal and compliance issues and overall handle the daily operations of the business. A visionary can not operate their business without an integrator. Now while this may sound obvious to many of you reading this, believe me many businesses have not identified who the integrator is, or they don’t have one and this can lead to chaos. The visionary is not the right person to be playing this kind of role, nor do they usually have the business acumen for the role of a integrator.
Mike spoke about the Six Key Components and the philosophy of EOS Worldwide the company behind both books. Mike stated that “First is that there is a “Vision” shared by all in the organization, Second is that of “People” putting the right people in the right seats. Third, track the “Issues” keep an issues list. Forth, is Traction to keep momentum you need to have meetings that Mike refers to as “Rocks”, Fifth is Process that is the documentation followed by all. Sixth and lastly is Data, keep a scorecard and measure the progress of the organization in the critical areas.”
If you are really interested in simplifying your business and being provided with great tools and techniques I highly recommend reading “Get A Grip” and “Traction” both great books on business growth and organization.
To learn more about the processes and tools discuss in “Get a Grip” please click here to be directed to the EOS Worldwide website.
I hope you enjoy this great interview with Mike Paton, author and EOS Worldwide Integrator.
This book is for anyone, it is a book for those who are willing to take charge of their destinies, beat the odds and create opportunity to pursue dreams on their own terms.
I recently sat down to conduct this podcast interview with Jonas Koffler one of three authors that makes up the team who wrote “Hustle-The Power to Charge Your Life with Money, Meaning, and Momentum.” Hustle addresses the political, social and economic issues that plague the American citizen attempting to have more meaning and money in their lives.
Jonas states “The “American Dream” is not longer about advancement or the acquisition of material possessions–secure job, car, home, family or even social mobility–alone. It is about greater freedom and autonomy to choose one’s own path forward. The American Dream is more of a DIY creative project than is has ever been, and hustle is the way to achieving it, surfacing one’s talents, capturing luck and opportunity, and leveraging skills and technology into a diversified portfolio of upward optionality.”
The authors definition of “hustle’ has been redefined to mean “Decisive movement toward a goal, however indirect, by which the motion itself manufactures luck, surfaces hidden opportunities, and charges our live with more money, meaning and momentum. “
If you want to change the trajectory of you life I highly recommend reading “Hustle” and listening to this interview. You can also join the “Hustle’ generation by joining the authors on their quest.
Just click this link to take you to their book landing page. I hope you enjoy my interview with Jonas Koffler one of the authors of “Hustle“.
Terri Sjodin is not only a great author, but is scrappy. I recently interviewed her for her new book entitled “Scrappy-A Little Book About Choosing to Play Big“. I am sure that most of you know what scrappy means, but just in case: scrappy is someone who is full of fighting spirit-synonymous with having moxie, being feisty, enthusiastic. So how many of you choose to play big when is comes to trying to meet someone new you really want to meet? Someone that might make a difference if you met them both personally and professionally? Terri’s book is loaded with amazingly courageous people with great stories about how they went the extra mile to meet that someone special, or did something out of the ordinary to capture the attention of their customers or investors.
Terri has three pillars of scrappiness: 1) Attitude 2) Strategy 3) Execution. I know it sounds simple, and it really is–it just takes lots of courage to act on the things in life that can make a significant difference. What is holding you back? Fear and Uncertainty? If so I encourage you to listen to my interview with Terri Sjodin and get yourself a copy of “Scrappy” you will be glad that you did, you just might break a cycle of belief that is holding you back. If you want to learn more about Terri and the book Scrappy just click here. Thanks for listening.
In my interview with author Catherine Nomura we discuss the importance of defining your skills and strengths and how important that is to your personal happiness and career development. In a new book and accompanying workbook entitled “Unique Ability 2.0” Catherine with her two co-authors Julia & Shannon Waller guide the reader through a series of exercises designed to unveil your true talents and abilities. This book and workbook are brilliant in that they get you to get outside yourself and discover your true talents, passion and purpose.
This team of authors has developed tools like the “activity inventory” designed to allow you to peer into things that you do daily that give you joy and fulfillment. It also informs you about the things you are doing that you don’t like doing. You will find insights about yourself that are difficult to examine unless you slow down and observe. This activity inventory exercise is designed to get you to observe your actions, and identify the ones that you love.
You then move into the “activity snapshot” where you reorganize your activities into categories so you can have a clear snapshot of how you’re spending your time. This exercise give you the opportunity to see how you use your time daily, and determine how you will change the course regarding the application of your time. Where are you energized, what fulfills you and how would you spend more time doing the activities that bring joy in your life?
If these are some of your questions, and you are on a quest to change how your life is both personally and professionally then I highly recommend reading “Unique Ability 2.0“. You can learn more and take a free assessment by clicking this link.
I encourage you to listen to my interview with Catherine Nomura, you will be pleased that you did and probably learn more about your unique abilities.