Welcome back to another episode of Inside Personal Growth! Joining me today is one of the authors of the book Building Brand Communities: How Organizations Succeed by Creating Belonging, Charles Vogl.

Charles’ journey toward community expertise began with his own lonely years wondering if he would ever create the friendships that he wanted or find a place where he knew that he belonged. As a young man over years, he sought out many groups, looking for the right one, the one to which he would be clear that he belonged. It took many years and travel through several time zones in Africa and Asia to get to a place where thoughts of loneliness no longer distract him.

And now, Charles works with Google in several capacities, including as a trusted thought leader for the Google School for Leaders, which develops over 20,000 Google managers. He is also a founding member of the Google Vitality Lab which works toward innovating healing strategies in our era. His work is used to advise and develop leadership and programs worldwide within organizations including Airbnb, LinkedIn, Twitch, Amazon, ServiceNow, Meetup.com, Wayfair and the US Army.

Aside from being an adviser and speaker, Charles is also an award-winning author. He has three books under his name – The Art of Community, Storytelling for Leadership; and Building Brand Communities which all has its own awards and recognitions respectively.

One of Charles’ beliefs is that we need community, now more than ever. Learn how to build connection, grow mutual concern, share values, and gather in meaningful experiences, both online and off. Thus, his most recent book Building Brand Communities: How Organizations Succeed by Creating Belonging distills key lessons to create engaged and effective communities by growing mutual concern, expressing common values, and sharing experiences.

Learn more about Charles and his works by clicking here to visit his website. They also got a book website here.

Happy listening!

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

[fusebox_transcript]