I met author Chris Snider at a Exit Planning Institute meeting here in San Diego.  As I listened to him speak, everything he was saying resonated with me personally and professionally.  How many of you reading this blog entry have businesses and are making an effort to build the value in the business, but it seems to be a struggle?  Believe me this is not uncommon, it happens more that most business owners think.  Dealing with the challenge of building value in your business, not just working for an above average salary with nothing left in the end to sell.

In Chris’s new book “Walking to Destiny-11 Actions An Owner Must Take to Rapidly Grow Value & Unlock Wealth” he points out the reasons why business owners don’t not build value, and the solutions to building great value in your business.  Chris is the designer of a process called the “Value Acceleration Methodology” which is the formula that he developed and can help any business owner build value, and sell their business when they decide to transition for a value that they expect and are happy with.

If you are a baby boomer and own you own business chances are you are going to have to make the decision to create your succession plan very soon.  In the next 20 years over 20 trillion dollars in business value will be sold, transferred to the next generation or merged with other acquiring company.  This is a huge problem, and opportunity for you the business owner to take action and create value now so you get the most for your business when you choose to sell.

I would encourage you to listen to this podcast with Chris, for he is one of the leading experts in the field of exit planning.  His organization Exit Planning Institute help advisors get certified as CEPA’s (Certified Exit Planning Advisors).  Enjoy this great interview with Chris Snider the author of “Walking to Destiny” it’s worth your time to read his book and if you have a business and are attempting to create greater value this book is a must!!!!