Podcast 465: Building A Great Business with Ari Weinzweig

This podcast is the second in my series with author Ari Weinzweig the author of “Building A Great Business”.

In my previous interview with Ari we spoke about ” Managing Ourselves” where we discuss everything from visioning to the 12 Tips of More Effective Self-Management.

In this interview Ari weI focus on the 12 Natural Laws of Building A Great Business. One thing that Ari knows for certain is that a strong inspiring and strategically vision leads the way to greatness—especially if you write it down. Ari teaches a great technique for writing your vision. He calls it the “hot pen’ technique. Pick up your pen and just keep writing 15, 20, 30 minutes whatever it takes to articulate your vision in word pictures that you can see and believe your vision manifesting.

He also has a tip that you need to “give your customers a really compelling reason to buy from you”. Now while this seems obvious— when was the last time you had a bad meal at a restaurant and failed to tell anyone, but you said to your spouse we will never recommend or go back to that establishment. It happens all the time, and because the restaurant not only served a subpar meal, but your service was most likely lacking you had no reason to do business with them again. The combination is a disaster in the food service business.

I encourage you to listen to and learn from one of the wisest men in the food service business speak with me about 12 Natural Laws that when applied to both your personal and business life they can transform an organization and the people that work within the organizations.

If you want to learn more about Ari and his trilogy of books please click here, or if you want to learn about his training company Zing Train please click here to get information about the various training programs.

Enjoy this great interview with a wonderfully engaging author, businessman and civic leader Ari Weinzweig.

 

Podcast 460: Out Think with Shawn Hunter

Author Shawn Hunter is truly and out of the box thinker. In my recent interview about his new book entitled ” Out Think, How Innovative Leaders Drive Exceptional Outcomes”

Shawn shares with me what is required to be an innovative leader in our new era. We have entered an age of imagination, ideation, conceptualization, creativity, innovation—take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of competitive advantage states Shawn.

These mindsets that are needed to drive innovation are only found by tapping into the discretionary levels of passion and initiative within us. It is these new mindsets that makes up where “Out, Think” come from. Shawn presents in each chapter key ideas, behavior and or the mindsets so that the reader can practice and put into practical application the “Out Think” principles.

I hope you enjoy this dynamic interview with a really fun and exciting author. If you want to learn more about Shawn you can click here to be directed to his website or click here to go to his Facebook page.

Podcast 390: Howard’s Gift- Uncommon Wisdom to Inspire Your Life’s Work with Eric C. Sinoway

Eric SinowayMany of us are privileged enough during our lifetime to have a wonderful mentor.  Howard’s Gift is a book about Eric Sinoway and his amazingly wise mentor and professor at Harvard University Howard Stevenson.  This book is filled with compelling stories and lessons that Eric learned from Howard throughout his years at Harvard and beyond.   Howard was a towering figure at Harvard Business School, and the man who literally defined entrepreneurship and taught thousands of world’s most successful professionals.

Many of the lessons you will take from this book will be quite valuable, and the way that Eric tells the stories are quite inviting and compelling.  One lesson that Howard speaks with Eric about are “inflection points“.  So just what is an inflection point and why is it important?  An inflection point as defined by Andy Grove the founder and former CEO of Intel is an event that fundamentally changes the way we think and act.  Usually, an inflection point isn’t a little change. It is a moment when–by choice or not–we pivot from the path down which we are traveling and head in an entirely new direction.   I would venture to say that almost everyone has inflection points in their lives, and it is the experiences and moments like this that we remember forever and change us– almost always for the better.

Howard advocates business planning for your life’s work.  In other words  develop and image of where you want to be and this place is not defined by our title, pay or stature.  As human beings we are complicated souls seeing meaning and purpose in our lives, but when you look at the individuals that have made a difference on our planet they have done so by having a vision of creating something much greater than just making money.  They have a mission to change our culture and society with their inventions; Apple, Facebook, GE, Toyota, Tesla, Google and the list goes on.

If you are driven to make our world a better place to live by whatever means, then you owe it to yourself to read “Howard’s Gift“.  This book is filled with great stories and lesson learned by Eric Sinoway the author by his mentor and wise confidant Howard Stevenson.

Enjoy this wonderful interview with Eric and for more information about the book please click here or watch short video on juggling priorities on YouTube by clicking here.

 

Podcast 388: We First-How Brands & Consumers Use Social Media To Build A Better World by Simon Mainwaring

 

Simon MainwaringIt is not often that I come across a book and author that has life transforming ideas, and ideas that I believe will have a positive impact on our world.

I recently interviewed author Simon Mainwaring about his new book entitled “We First-How Brands & Consumers Use Social Media to Build A Better World.”  His  book is not only a must read for anyone in business, but for anyone who is part of the socially responsible movement and wants to impact the world for the better.

Simon really believes that we need to transform the engine of capitalism  because our current structure is not performing in ways that benefit the whole. As the title of the book eludes, we need to move to a “We First” instead of a ” Me First” mindset.   He points out that the book is not about doing away with capitalism, is is about recognizing the advantages of capitalism as a generator of progress and prosperity, but at the same time acknowledging the mounting criticisms–if left unchecked, a capitalist system will run off it own rails.  Many noted economists, thought leaders, and social visionaries around the world are all recognizing that capitalism has become dysfunctional.  It has lost is way as an effective, self-regulating, and sustainable economic system. It has devolved into a single-minded pursuit of profit and wealth for a small elite at the expense of the overall society.”

We First points out that the unresolved tension between self-interest and selfishness is no a philosophical debate.  It is at the root of corporate and individual economic behavior, shaping how brands and consumers participate in capitalism on a daily basis. It affects the choices we make about our use of natural resources, or habits of consumption, our views of investment and profit, our attitudes toward both poverty and ethical business conduct, and the political debates that ultimately determine what type of society we want to live in.

If you are interested in reshaping your personal beliefs, and join a movement that will have a positive impact on how we consume good and services then I highly recommend that you read and study Simon’s new book “We First“.  He also has an amazing course which is both available on the Internet, and there is an upcoming live event in the Los Angeles area in March of 2013.

If you are interested in  Simon’s course offering please click here to be directed to a landing page with more information about the event.  I will be taking the course and attending the live event, you will not want to miss this opportunity.    If you purchase admission to the on-line course you are entitled to attend the live event in Los Angeles in March of 2013, and you are eligible to bring a non-profit of your choice at absolutely no cost.

You can also watch a very cool presentation that Simon did at TED Talks by clicking this link.

 

I hope you enjoy this great interview with a man that is going to change our world, through influencing our choices, consumption and behaviors.

Podcast 387: Leapfrogging-Harness the Power of Surprise for Business Breakthroughs with Soren Kaplan

Soren KaplanIs the element of surprise something that we can all use to create breakthrough in our businesses?  Author Soren Kaplan in his new book entitled “Leapforgging” believes that surprise is the power that can help businesses jump start their creativity and embrace ways to reinvent themselves.  Kaplan states ” Instead of fighting against uncertainty we should use it to break down limiting mindsets and barriers to change the game.”  We can find both opportunity in both good and bad surprises. Soren encourages leaders to embrace counter-intuitive ideas, manage paradoxes and even welcome failure.  This is what he refers to as the key to “Leapfrogging“–creating or doing something radically new or different that produces a significant leap forward.  I always appreciated the Albert Einstein quote ” The definition of insanity is doing the same thing and expecting a different result“.

Soren’s new book “Leapfrogging” can certainly assist anyone in finding new ways of looking at and transforming their ideas and thoughts into breakthroughs both personally and professionally.  His book helps the reader overcome existing mindsets by introducing whole new possibilities–and consequently new assumptions–into the mix. Soren states that breakthroughs share three common characteristics: 1) They challenge fundamental assumptions about existing products, services, business models or organizations. 2) Breakthroughs transform existing ways of doing business by rewriting rules or revolutionizing current practices. 3) They apply resources in entirely new ways, whether people, knowledge, relationships or technology.

Soren’s new book is a great resource for anyone who feels stuck. He has provided great stories along with strategic questions after each chapter to challenge your mindset, and help you learn how to “Leapfrog” into new breakthroughs. If you would like to learn more about Soren Kaplan you can click here to be directed to his website, or you can watch a great Ted-X video presentation by clicking here.

Enjoy this great interview with author Soren Kaplan.

Podcast 386: Awakened Leadership with Alan Shelton

Alan SheltonI recently had the opportunity of interviewing author Alan Shelton who’s new book entitled “Awakened Leadership-Beyond Self Mastery” it is a great read.  The book has lots of Alan’s personal life story, but weaved into the content are life lessons that we can all learn and benefit from if we apply in our life.

Alan comments in the preface of the book about being in a “seekers hole”, a term that I personally can appreciate and relate to from time to time.  I don’t know a soul on this planet that is not seeking, and at times we all get frustrated and dissatisfied with the journey.  In essence we forget that we are spiritual beings having a human experience, vs. human beings having a spiritual experience–big difference.  The key to enjoying our journey is as all times to remember who we are, and why we are here-easier said than done right?.

Alan points out that we are not the center of the Universe, even though at times we think we are.  Yes, our ego’s do take control and we think that we are it!!  Alan reminds us that a life awakened is beyond self-mastery, the belief that we author and control our own reality.  He points out that to become a more effective leader we need to understand what it is like to express our authentic self.  In essence,  not to put on false pretenses or allow our ego to attempt to control or have a negative impact on our relationships.

“Awakened Leadership” is about leadership, and what it takes to become a compassionate and effective leader.  Alan cites author Joseph Jaworski the author of “Syncronicity: The Inner Path of Leadership” by saying ” Institutions of all sorts are facing profound change today, with complexity increasing at a speed and intensity we’ve never experienced before.  Jaworski came to realize that traditional analytical leadership approaches are inadequate for dealing creatively with the complexity.  To effectively face these challenges, leaders need to access the Source from which truly profound innovations flows.

If you would like to learn more about accessing the Source, and what is necessary to become a leader in our business world today, then Alan’s new book “Awakened Leadership” is a must read.  If you would like to learn  more about Alan Shelton please click here to be directed to his website, or you can watch a great book trailer by clicking here.

I hope you enjoy this wonderful interview with Alan Shelton.

 

Podcast 385: So Good They Can’t Ignore You with Cal Newport

Cal NewportI recently interviewed Cal Newport a Georgetown University professor of computer science about his new book entitled “So Good They Can’t Ignore You“.   Cal’s book title is taken from advice that comedian Steve Martin once gave to aspiring entertainers and that was to “be so good they can’t ignore you.”.

Cal bunks the advice that we should follow our passion, or do what we love and the money will follow.  He cites that in Steve Jobs’ famed address to the graduating class of Stanford that he advocated to “follow your passion”.  Cal states that the evidence shows that this advice will do your career more harm than good.  Cal reveals that loving what you do is a wise goal, but following your passions isn’t the way to get there.   ” Stop trying to figure out what you are passionate about, instead the secret to building a career you love is to develop rare and valuable skills that you can then leverage to take control of your livelihood. Get good, and the passion will follow.  Not the other way around.

In “So Good They Can’t Ignore You”  Cal presents studies and compelling examples that expose the truth about how people end up loving what they do.  He cites experience, autonomy, competence and relatedness each play a much bigger role in motivation and job satisfaction and his roadmap for getting you there consist of four easy rules: 1) Don’t Follow Your Passion 2) Be So Good They Can’t Ignore You (The Importance of Skill) 3) Turn Down a Promotion (Importance of Control) 4) Think Small, Act Big( The Importance of Mission).

If you take Cal’s advice he states that you will create career capital, and science tells us that the key to loving what you do is to have important traits such as autonomy, competence, creativity and a sense of impact in your working life. These traits are rare and valuable. Basic economics tells us that if you want these traits in your career, you mist build up rare and valuable skills to offer in return. In other words, until you are very good at something, you shouldn’t expect a very good job.

If you are new to the job market or a seasoned veteran the advice that Cal presents in “So Good They Can’t Ignore You” is compelling and sound.  I highly recommend reading Cal’s new book, and applying the principles and advice he has for the reader.   I

f you would like more information about Cal Newport you can visit his blog by clicking here. I hope you enjoy my interview with author Cal Newport about his new book “So Good They Can’t Ignore You.”

Podcast 384: Small Message, Big Impact with Terri Sjodin

 

Terri SjodinI don’t believe their is a person alive that has not been put in the awkward position of being asked “what do you do?”; and for one reason or another we can’t seem to get the answer out to our mouth in a short simple statement.  In Terri Sjodin’s new book entitled ” Small Message, Big Impact-The Elevator Speech Effect” Terri guides and directs not only the sales and marketing person, but anyone how to crate a effective elevator speech.

As Terri states ” In this day and age of information overload and busier schedules, we’re limited to fewer opportunities to get people attention, and often only 140 characters to get our message across.  Attention must be earned, and faster than ever, or your opportunity will be gone before you know it.  Whether you’re faced with a chance encounter, a one-on-one meeting or presentation for thousands, only a well-crafted elevator speech can take your message and bridge the gap between the goals you set and the results you want.”

In my interview with Terri she provides some of the steps required to build an effective elevator speech.  She speaks about case, creativity, and delivery the three fundamentals of developing a great elevator speech.  Terri states you have to have s solid and persuasive case, along with a thoughtful, creative and intriguing message combined with a delivery which is genuine and enthusiastic. Once you complete Terri book “Small Message, Big Impact” you will have crafted a compelling message.  She takes you through the process and provides examples of wonderfully crafted elevator speeches.  If you are someone who is consistently dealing with the public either in sales, marketing or customer service Terri new book is a must read.

Terri also has a wonderful book trailer that you can watch by clicking here, or you can access forms and tools on how to develop your own elevator speech by clicking here.  I hope you enjoy this wonderful podcast with author Terri Sjodin.

Podcast 383: Charity Case with Dan Pallotta

Dan PallottaI personally appreciate the position author Dan Pallotta has articulated about the unjust discriminatory rules that society imposes on charities.  In his new book entitled “Charity Case-How The Non-Profit Community Can Stand Up For Itself and Really Change the World.” Dan states that virtually everything our society teaches about charity is backwards.  The donating public is told to measure the effectiveness and moral character of charities by how little they spend on “overhead” never being taught that overhead is really investment without which the nonprofit sector can never hope to solve massive social problems.  The media and government unwittingly perpetuate these views, condemning charities that invest in behind-the scenes infrastructure or attempt to lure talent away form the for-profit sector.

I personally have volunteered thousands of hours on charity boards helping to organize and raise money to assist with the funding of this program or that, and believe me the task is a challenging one at best.  Charities are always fight the battle to attract and keep good loyal and committed donors, and those donors frequently are judging the charity on how they control their expenses, and how much of their donated dollar is going to work.  Believe me just like any other business, charities can waste money but the charities I have been involved with have been lean mean fighting machines and truly use the donated dollars quite effectively.   I understand what Dan is saying in “Charity Case” is that the public sentiment has always been one of suspicion. While we spend money with other private-sector businesses and never once give a thought to how they spend their money on expenses or advertising as long as we receive the good or service we purchased.

In my interview with Dan we speak about his movement to help reposition charities in the eyes of the public.  Dan has a very interesting proposition about building an anti-defamation league for charities, the purpose would be to unite charities and create an advertising campaign that would inform the public about all the good that they are doing.  A great example is the ad campaign that “Got Milk” did that was funded by the  Milk Advisory Board which is comprised of dairy cattleman who have united and created advisory board to help build a positive image about milk.  Dan states that charities have never united together, and put their resources to work building a positive image for themselves with the public.  I personally believe this is a great idea, and one that is long overdue.

 

If you are interested in learning more about how Dan plans to help the charities of the world unite and overcome the ill-conceived views of the public I encourage you to read both “Charity Case” and Dan’s previous book “Uncharitable“.  You can also learn more by visiting his website by clicking here.  Enjoy this great interview with author and activists Dan Pallotta.

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