Most of us are aware that branding ourselves or our companies can be a challenging task. It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.
David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand. David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others. In my interview with David we explore the components that are required to create a kick-ass brand. David explains there are five of them and they are: 1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage. These steps make up the roadmap for someone wanting to develop their brand.
We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service. You also need to be concerned and do you research on the demographics and psychographics of your target customer. Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.
David is a master at helping people brand themselves or their company. His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.
I would recommend that you check out David Tyremen at his website by clicking here. World Famous also has a great branding course that you might want to consider taking. If you are interested finding out more about the course please email David at email@example.com.
Change is everywhere, change is the only constant and it certainly is not going away. What do we do, how do we manage change? You and your fellow workers learn how to live with it, cope and make it your ally.
As the author Moe Glenner states in his new book “Plus Change-Genesis of Innovation” “Since life will frequently take us to the intersection of creativity, change and innovation, how do we successfully navigate the junction? Now, that is the question of the millennial?
In Moe’s book “Plus Change” he navigates us through the elements of change and unlocks the secrets to turning that change into growth, potential and profits. Moe has what he refers to as the “Nifty-Nine Principles to the creative process. These principles are wonderful ways to move change into creativity, and they are 1) Release the endorphins 2) Separate idea generation from idea evaluation 3) Always test assumptions 4) Avoid patterned thinking 5) Create new perspectives 6) Minimize negative thinking 7) Take (prudent) risks 8) Get lost! 9) Turn Out the lights.
If you want to get more context regarding these principles click on this Youtube interview that Moe did about the book. It provides the viewer with an overview of the book and its contents as well as more insight into the principles. I hope you enjoy this interview with author Moe Glenner, please visit his website by clicking here.
In this interview, I had the chance to speak with author and speaker Philip McKernan. We spoke about his newest book, “Rich on Paper Poor on Life.” Philip’s book explains how you should stop living the way people expect and live the successful life you want.
Philip has spoken around the world about the importance of overcoming personal obstacles and creating the confidence to believe in yourself. His soul focus is to help people create a meaningful life while also making money.
Visit Philip’s website here to learn more. You can also follow Philip on Facebook and Twitter.
I recently had the pleasure of interviewing the fascinating author Belinda Womack about her book “Lessons From the 12 Archangels.” In this book Belinda shares with us lessons, daily guidance, and practices from the 12 Archangels in order to help us listen to and heal our wounded inner child. She also writes about ways to release our fears and enact deep subconscious transformation.
Transmitted directly from the 12 Archangels, each word carries their love, so that when read, the love is absorbed into the reader’s mind. Results are both felt and experienced immediately.
Belinda Womack is a spiritual counselor, who has been channeling Angelic wisdom to support individuals, couples, and families for over 25 years. She is the creator of the 12 Archangels University, an online “change your everyday reality to Heaven on Earth” education platform. A scientist by training, with dual master’s degrees in microbiology and environmental science, she lives in Freeport, Maine.
You can learn more on Belinda at belindawomack.com and purchase “Lessons From the 12 Archangels” here.
This next interview was with business strategist, keynote speaker and author, David Horsager on his newest book “The Daily Edge.” In this book he discusses proven productivity tips that will enable any busy executive to work so efficiently that they will have time left for what David sees as the most important task, building trusted relationships with people.
If you are always feeling like there just isn’t enough time in the day for everything you need to accomplish, this book is a must read for you.
You can find out more on David at www.davidhorsager.com. Purchase a copy of “The Daily Edge” here.
In this interview I spoke with the founder and Catalyst at Success Redefined, Larry Kesslin. In his new book “Success Redefined” he writes about how the more we understand how success drives our lives the more we can redefine it so we can live more fulfilled lives. He talks about his old definition of success being “the ability to do whatever I want, whenever I want,” and why he has since changed it to “success is the ability to do whatever I want, whenever I want—while being part of something greater than myself.”
Larry Kesslin has been an entrepreneur who has focused the past 21 years helping business owners in the IT industry become more successful. His belief is that by helping others get what they want, he will get more than he needs. You can follow Larry here on his blog. Pre-order your copy of “Success Redefined” here.
This interview is with the renowned psychic medium, Bill Phillips about his book “Expect the Unexpected: Bringing Peace, Healing, and Hope from the Other Side.” This book channels Bill’s down-to-earth, honest accounts of how he became a psychic medium. Part memoir, part explanation, and part inspiring testimonies from clients, this book will provide you with the “unexpected”: insight, wisdom, and evidence that there is a life beyond this one and that we are never alone. He writes about how he first denied his gift to reach loved ones from the other side and later embraces this gift.
Bill Phillips is a 29-year-old benevolent businessman with an operatic voice and a degree from the San Francisco Conservatory of Music. Bill’s tumultuous childhood opened the door to his extraordinary life today. Two days after his mom’s death, she visibly appeared to him from “the other side” to let Bill know she was spiritually alive and that the afterlife was a good place to be. This was the beginning of his life journey.
You can purchase “Expect the Unexpected: Bringing Peace, Healing, and Hope from the Other Side” on Amazon. You can visit Bill Phillips at billphillips.com as well as follow him on facebook.
I had the pleasure of speaking with Keith Rollag about his book “What to do When You’re New.” Keith’s book gives great techniques and key strategies to help you become more comfortable, confident, and successful in new situations. If you get nervous and anxious in new situations whether its starting a new job or moving into a new neighborhood Keith Rollag will take you through steps and practices to make you more comfortable and eventually being able to teach others what to do when they’re new.
Keith Rollag is a professor at Babson College, a small private school just outside of Boston that specializes in entrepreneurial leadership. He first realized the challenges that come with being new when he moved to Japan for a previous employer. Over the past twenty years he has interviewed lots of newcomers, asked some to keep diaries of their experiences, and conducted surveys in several organizations.
I think you will find this interview very enlightening. You can follow Keith on twitter as well as purchase his book on Amazon
If you follow my blog then you know that I am a bit of a geek and someone who is always looking for better ways to build relationships, stay in touch and do it more effectively. I recently stumbled across a new cloud based platform called “Cloze“. I happen to have tried out the 14-day free trial of the software, then purchased the software for my personal use.
So what makes Cloze different from all the thousands of CRM systems out on the internet? Simply stated is aggregates data and information about your friends, clients and prospects from across several social media platforms and has a user friendly user interface that really makes is intuitive to use and become more productive. Believe me this cloud based system is not like any other CRM you have encountered, but once you give it a whirl you will see what I am speaking about.
In this interview with Alex Cote one of the founder of Cloze we discuss the differentiators in the software and some of the new things in development. I know everyone who enjoys staying on the cutting edge of technology, and wants to start using as system to make them more productive then you will certainly appreciate Cloze.
If you want to download the 14-day free trial please click here, ( for a 10% discount when you are ready to purchase, please use this code tun3pam2ok6wyb9n) if you want to read some of the Tweets click here to be directed to the organization’s Twitter page and read what users are raving about!!!!
I hope you enjoy this great interview with Alex Cote co-founder of Cloze.