Mark NicholasI really enjoyed my interview with author Mark Nicholas about his new book entitled ” I Come First-How the Individual Ego Rules Every Business Decision“.   Mark points out that in business we encounter a world very much out of our control.  We find mangers and colleagues of all types, each with individual aspirations, issues and priorities.  Same are very smart and competent; others, difficult, bossy and incompetent.  Mark says that no matter how hard we work, or how powerful we become, the business world is as it always has been: a bit unpredictable, subject to strong personalities and aspiring politicians, and more than a little personal.

Business is the adult version of the neighborhood playground and Mark’s book at its core is a discussion about how we interact in the business sandbox with all of these colorful characters.  You see…the playground is as it always has been, undeniably and overwhelmingly human–and none of us can change the underlying nature of human beings.

First, Mark’s book strives to help you play in the sandbox, and offers formulas for success. Second, he offers short courses in negotiating, and discusses perception issues and political tactics used every day and in a practically every workplace interaction. Third, this book hopes to convey information not from a psychological or therapeutic viewpoint but from the point of view of people who live in the trenches: aspiring, hiring, firing, scrapping, fighting, negotiating and maneuvering every day in some very complex environments.  Fourth, unlike books that direct their attention to people aspiring to the highest levels of the business world, this book is designed for the daily battles in the trenches.  Fifth, you will not be asked to change the nearly unchangeable fabric that defines who you are, but hopefully you will find that you might improve in our ability to see your world more objectively and understand those various tools available to you.

Mark lends some wonderful advice for all of us working in the business world–” The solution to surviving and succeeding within business lies in knowing how to see, understand, and take advantage of the behavior that surrounds you, all the while knowing how to utilize the best and most effective characteristics of your own humanity, along with your talents, skills, and resources in a manner that allows you to get where you want to go. ”
If you are working in business and want a book that will help you navigate the land minds in which we are working, then I highly recommend that you read Mark’s book “ I Come First“.  You can learn more about Mark and his book by clicking here to be directed to his website.

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