My guests for this podcast are husband and wife and the authors of the new book entitled Make Better Decisions: How to Improve Your Decision-Making in the Digital Age, Helen and Dave Edwards.

Helen and Dave Edwards are also the founders of Sonder Studio, a company focused on helping humans succeed in the digital age. As a husband-and-wife team, they have worked together since 2009, saying they wouldn’t have it any other way. Yet, they also excel in their individual paths.

Helen is described as being able to “link the unlinkable,” and having a knack for spotting the signal in the noise. She advises senior leaders on how to use technology to hone their decision-making skills and leverage their intuitive strengths using data. On the other hand, Edward used to work at Apple as Head of Software Application Marketing and he also advises leaders and founders on how to use design and technology to build better businesses.

Aside from their business ventures, Helen and Dave came up with a book which was just released last September 29 entitled Make Better Decisions: How to Improve Your Decision-Making in the Digital Age. All decisions contain an implicit prediction about the future which seems increasingly unpredictable, even chaotic. Data is supposed to help but it doesn’t if it’s too complex for humans to find meaningful. Hence, this book is an essential guide to practicing the cognitive skills needed for making better decisions in the age of data, algorithms, and AI.

If you’re interested and want to know more about Helen and Dave and their amazing works, you may click here to visit their company website.

I hope you enjoy my engaging interview with Helen and Dave Edwards. Happy listening!

THE BOOK

Make Better Decisions contains 50 nudges that have their lineage in scholarship from behavioral economics, cognitive science, computer science, decision science, design, neuroscience, philosophy, and psychology. Each nudge prompts the reader to use their beautiful, big human brain to notice when our automatic decision-making systems will lead us astray in our complex, modern world, and when they’ll lead us in the right direction.

THE AUTHORS

Helen and Dave Edwards are serial entrepreneurs. In 2017, they sold their artificial intelligence market research firm, Intelligentsia, to Atlantic Media, continuing their work at Atlantic Media’s subsidiary Quartz. As a husband-and-wife team, they have worked together since 2009, saying they wouldn’t have it any other way.

Respectively, Helen has been an entrepreneur, venture capitalist, technology executive, writer, editor, market researcher, engineer, and product manager. Over the course of my career, I’ve managed manufacturing operations with revenue of more than $1B, purchased more than $1.5B of technology-enabled products, founded or invested in more than a dozen startups, and managed businesses in over a dozen countries. Meanwhile, Dave is an experienced entrepreneur, executive, investor, and advisor. He has facilitated digital transformation companies of all sizes and in many industries through workshops, speaking, and strategic design.

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

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