Podcast 1107: The Business of You with James Williams

Joining us this episode is Certified High Performance Coach and the founder of coaching and consulting company The Growth Edge, James Williams featuring his coaching program The Business of You.

James specializes in 10X results for your next chapter by conducting detailed audits of behaviors, habits, and priorities, eliminating ‘dead weight’ and fostering high-performance habits. Having grown through many life chapters myself, he believes every chapter in life calls for personal reinvention, development and growth in order to succeed thus he is passionate about supporting those who have a vision for their future, by unlocking the person within them that is capable of realizing that vision.

James classifies his services into three: private coaching, speaking, and collaborations yet all of these have one goal – achieving a harmonious balance between work and personal life, paving the way for unparalleled financial and personal success, at a pace faster than ever imagined.

At the core, James has been taught by the best and most academical researched High Performance coaching strategies in the world. Around which James has created a way to customize each coaching program for the needs of his clients. His foundational approach starts with what he calls – The Business of You Breakthrough. This intensive program unlocks the behaviors, environments and habits that are keeping his clients from reaching their goals. James also has a newsletter entitled An Inner Perspective Shift wherein he publishes articles about perspective shifts, cutting edge tips and strategies towards becoming the best version of yourself.

You may learn more about James and his works by visiting his website here.

Thanks and happy listening!

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

Greg Voisen
Welcome back to Inside Personal Growth. This is Greg Voisen, host of Inside Personal Growth. And joining us from Austin, Texas, is James Williams. Now, James kind of reached out to me and as many of your listeners know, we've had plenty of high performance kind of coaches on the show. James is one of those, but he's unique and special. And I want to let my listeners know a little bit about you. Good day to you, James, how you doing?

James Williams
Great to be here, Greg. I appreciate it. I'm doing fantastic. I'm very honored to be on your show and get to get to add some value to your to your listeners.

Greg Voisen
Well, I think all my listeners probably want to know where that accent from even though many of them could get

James Williams
it all from Austin, Texas. I'm from London, England. Originally, I've been in the states since 2019. So still a newbie.

Greg Voisen
Yeah, kind of a newbie. You've been here long enough, especially if you're in Austin, Texas to get the lay of the land? Well, let me let my listeners know a little bit about you. James is a certified high performance coach who specializes in helping individuals achieve greater success and harmony in their lives, we all could use that his approach combines a focus on both the internal mental shifts, and practical actionable strategies to enhance overall performance in the personal and professional arenas. And today, you're going to get the benefit of listening to how James does this. Since 2015, he's worked, particularly with driven female business owners alongside his wife. And what's your wife's first name? Again,

James Williams
it's Emily. So Emily, really Emily.

Greg Voisen
So Emily Williams and him do work together. He's also driven, ambitious entrepreneurs. So any entrepreneurs listening today, this podcast is for you, any women listening today, that podcast is you. Together, they've developed a successful training models and strategies that are tailored to the individual needs of their clients. Jamin is known for his compassionate, precise and highly motivational coaching style, which helps individuals to not only identify, but also overcome the barriers to success. And, you know, I'll say this, James, it's, are you afraid of being successful? Right. And I think sometimes there's this real fear of being successful. And that's why people aren't as successful. Can you speak with us about that? Because frequently, it's like, well, if I become successful, what's how? What are people gonna think about me? And what? And then so what they do is they dumb it down. Because it's not a fear of basically, the fact is that fear is very real, is what I'm trying to say. Yeah, it's

James Williams
the first piece, it's the identity piece, right. And, you know, one of the reasons I love working with entrepreneurs, or especially people who are becoming entrepreneurs, is that, you know, you can want the money and the staff and the lifestyle. But there have been people in your life that have known you, or think they know you, and they've known a version of you. Deep down inside, you know that there's another version, or there's a version that is capable of more. But when we identify with a career, or with a certain Act, a certain set of behaviors, it really can threaten success, because to be successful in whatever that means to you. It really means becoming who you need to be. And that's not often change. But it's definitely stripping away parts of your behaviors and environments. And maybe people that up until now, you've thought you've needed to own that identity, but to be successful, quote, unquote, not only do you not need them, but it's actually really important that you let those things go. And that's a scary journey.

Greg Voisen
So what prepared you to become a certified high performance Coast coach and tell our listeners a little bit about you? What was your journey toward doing this? Because, you know, let's say coaching has both a good reputation and a not so good one. There's a lot of people out there that are coaching people that really just don't have any. They don't have any meat underneath them, right to really say, Well, I can be a good coach because I've had this experience. Tell us a little bit about your background, your personal experience. Chances are what led you to this?

James Williams
Well, I mean, my first career, I guess, as an adult out of university was I worked in television. For 12 years, I worked for a big corporation called sky in the UK. And that was a great career, you know, I went to university didn't really know what to study, the idea of coaching wasn't really a thing that I was aware of growing up. And so I aimlessly just went towards what I love, which is people and TV was interesting to me. And even the way I got that job was interesting, because I never actually applied for it. I, I stayed in relationships with people that inspired me, I travelled around Australia for seven months on my own, and I kept in touch with two people, my family, and this person that worked at Sky. When I came home from traveling, I asked this guy to just, you know, could I come in and just meet some people and ultimately talk my way into an unpaid internship for three months, which, at the end of it, they just gave me the job that I'd already started doing. 12 years later, I had this great experience, but I was spending a lot of my time trying to figure out, why am I not happy? I've got this job. That's this really great job, lots of bonuses. You know, it's cool to tell people I work for this company, it's very well known, but I was really unsatisfied. And I guess really six years in identified that, you know, I just need to do something more challenging. So throughout that career, I just kept getting different promotions and pay rises. And, and I thought that those are things I need it to feel a greater sense of purpose and be, quote, unquote, successful. But it just wasn't happening. And then about 10 years in, I met my wife, my then girlfriend, and my wife really was a muse in my life at that point, because she came from an entrepreneurial family. And so she naturally thought differently. And I realized very quickly that I was trying to solve the problem of how do I go to my next level, not only be more successful, but be feel a sense of purpose and happiness. I was trying to solve that problem within a bubble. So I was just trying to get promotions and changes within this industry or within this company. What she made me realize was that, well, if you can think it's possible, and maybe there's something that utilizes all your natural skills, that would feel more purposeful, and maybe you've kind of already been doing it. And so then the work started, I started studying personal development a lot more, I got a coach. And I realized that one of the things that I was doing that I loved was I had a good relationship with my old university professor. And he would invite me back to the university to speak to the students about life after university and help them identify who they are going to be. And you know, what are you need to think about? And I was doing that and not realizing it wasn't a paid thing. I just did it because I loved it. But then I realized there's something in this right. Is there a career is there something in this that I could really find life purpose in. And then my coach at the time introduced me to Brendon Burchard. And I picked up Brendan's books. first book I read was The charge, which really spoke to me because it was about I've always been interested in health and fitness and mindset. And the charge really got me interested into another level of what does it take for a human being, to not only feel energy but feel charge, which was a sense of purpose, a sense of, you know, I'm really doing what I was put here to do. Then the coaching industry started poking its head out in my life, my wife decided she wanted to get into the industry. So I started looking over our shoulder the course that she was doing, and I realized, you know, what this is, this utilizes my skills of and strengths of mentorship, communication, learning, teaching, what I've learned, this utilizes all of those things. So my job at that point was okay, I need to educate myself, I need to learn what I need to learn how to be a coach to understand high performance. And even at the time, yes, a lot of people were like, you know, life coaching, what have you done James, to help people with their life at the time, I was only, like, 30, I'm 44 now. And I said, Well, you know what, at the moment, it's me learning and I'll learn and then there's someone, there's a version of me that maybe is a year behind me that could do with a conversation, and that's the way I thought about it. So I did question nation. Question

Greg Voisen
for you. So yeah, evolved. I see this journey has been kind of ongoing now for probably 20 years, but he is close to 20 years. So when you met your wife because you guys have worked together. What is it like? You know, when you really people, female hires and other female to coach. You guys actually coached together. Right? And I know

James Williams
why it works is we again identified our strengths, right Emily is a great coach, but different to me very different. Emily's more of a leader and a born entrepreneur like she wants, she will run multiple businesses. She realized, you know, where it started before it even certified? Her clients were asking if they could have a conversation with me because they didn't understand why their husbands weren't supporting them in their entrepreneurial endeavors. So why is James supporting you, Emily? So it started with 15 minute calls with me just to ask me questions, James, what's different about you? This is before I even started coaching, we realized quickly, especially after certification that my skill set was helping these women really own who they could be, and take responsibility for their own lives and not need permission, or acceptance from others that those things came as bonuses when they showed up in their own power. And I had a skill for that,

Greg Voisen
is that when this business of us started, so my question quiet, okay, so you, you have this thing called the business of you. And you say, that's usually where you start with a client, you mentioned how this program helps the clients. And this is something people can do, and it's at his website. And again, for all my listeners, it's the growth edge.com, the growth edge, we'll put a link, you can learn about the business of you. But this is kind of the pre coaching programs. And so tell me a little bit about it, how our listeners could learn more about it, get access to it, and to you, because it's not super expensive. It's something almost anybody could afford. So let's, let's see here about the business of you.

James Williams
The business abuse, the I guess, the, the reverse engineer, reverse engineered part of my story of how I mastered the business of me how I mastered myself, so that I could always progress. And I could always audit, manage and gain momentum in that business, the business of me, because I'm ever evolving, we all are. And at no point will I be perfect. And so the business of view was a concept of that, really, I believe is the foundation of any growth journey, and a continuing journey. It was born from one of the sessions. So within the certified high performance research that I was certified to teach. At this point, now I've been certified through about 48 sessions worth of content through research material, one of the sessions was a really interesting session around presence, around the power of being present, not only with the world around you, but with yourself, you know, really understanding yourself and what makes you tick within that was this idea of, well, you know, like a business, I have roles within myself, you know, I have the ability to observe what's going on, I have the ability to direct my own behavior, to take responsibility for my own actions, I have the ability to put up boundaries and barriers and and you know, decide what comes in and what what goes out. I always have the ability to fight for what I want. I have the ability to love myself and others. And I have the ability to lead myself and others. So these became roles, roles in the business of you that when you understand them, you have a conversation with them. You put them all in a boardroom and you sit them down, you say okay, guys, are you all doing what you're here to do? Are you all in communication with each other? And if not, which one of these roles needs to step it up? And how does that spill on effect those other roles. And when we have all that information, what we gain is a huge amount of clarity as to why my life is the way it is currently from that first role. The non judgmental observer, which is really important, right, great. We could talk about just that.

Greg Voisen
Well, let's talk about something that I think most executives or entrepreneurs, whether we're male or female are looking for, and that is in this seeking element. We all want to attain, well, let's face it, we all kinds of look for Nirvana, but we look for flow. And what I'd like to know is from a physical, emotional and spiritual side, how do you coach Are your clients to say, Well, when I wake up in the morning, of just like you were saying, Brendon Burchard, his book, you are charged, right? So when I wake up, I'm charged, that's probably the first initial spot is like my passion, and my purpose in life and my values and my living it. And then how to get over the fear of actually showing up that way. Because the world around you is not seeing you in that same light, because you have to show up differently. And then to be able to show up, and actually stay in and maintain a state of I'm not going to say Nirvana, but at least flow. Life is flowing, what do you do to help people gain this state of consciousness within their own mind and their body and their spirit to say, I can sustain this for a long time? without anybody knocking me down? I think that's what a lot of people want.

James Williams
There's a long, complicated answer, because we all have our own recipes. But here's the simple answer. It's more about what you take away, and what you don't do. Than then what you do. And what you I would agree. Dan Sullivan would call this you know, 20% is easier than that. So 10x is easier than 2x. Right? 80% can go. And my when I left that TV company 80% of my life when and I'm talking about people, behaviors, environments, habits, most of what I'd chosen to incorporate into James, and that business was not going to get me to the next chapter. So I

Greg Voisen
think so what you're saying is, if I had a raw piece of stone gear, and I wanted to carve it into Michelangelo, it's about what I chip away, not to get to what I want to keep. Versus that versus me trying to do everything. Yeah, because I want as well for me. Right? Yeah, me to become that statue. For me to become that essence. And being of Michelangelo, I had to chip away 1000s and 1000s of pounds, but it's in the chipping away of that stone that we become who we are. And what I think is so important is that I think so many people want this fast. This isn't a fast game. This isn't something where I'm going to take a laser beam on it and create the Michelangelo, it's actually going to be chipped away with a chisel and a hammer. Right? And you're gonna, you're gonna do it. And you're gonna keep at it until you get to what you would consider be your perfection.

James Williams
Right? And as I say, Guess what, when you're lighter, because you're not carrying the weight around all the things that don't serve you flow and maintaining that experience is easy.

Greg Voisen
Easier? Well, look, there is this huge need in our world today. Because we see we're all connected on the internet where we have so many things that distract us, they distract our time they distract our energy. But you talk about work, or work life harmony and balance, right. And for these overachievers, I remember having Marshall Goldsmith on here. And he charges he coaches some of the highest performing people. And they don't even recognize the fact. Right, that they already have two MBAs and a PhD and they've started a company that's making millions and millions of dollars, and all they're looking for is more. When do you actually stop and say more? I don't need more. What

James Williams
I need, yeah, mostly just that there's lack. Right?

Greg Voisen
Right. Because somewhere along the line in their childhood, we didn't say adverse childhood experiences. But the question is, what I might ask you, do you think your clients regret?

James Williams
What did my clients regret? Well, if they're

Greg Voisen
trying to be so successful, and they can't just stay with who they are, they potentially have something in their life that they regret. Well, well, because they're saying they didn't become this great, famous whoever they wanted to become.

James Williams
Yeah, well, normally my clients don't come in with regret. They come in with more, right? I want more. Okay. But what you're saying and I hear you is that, you know, if you're saying you want more, are you saying you don't have enough, right, does that mean right? This is where, you know, sometimes if it gets really deep, I'll actually hire a psychiatrist to co coach with me, you know, because it depends how deep that come from. But all of us have have a journey and have varying levels of trauma that have allowed us to put on identities that we think we need to survive. A lot of those identities make us feel like a we need to be obliged to certain things, and be that we're not enough and that we need to be happy and identifying

Greg Voisen
with us. But would you say, James, that we live in a world of making stuff up and we believe what we made up, and then literally, we spend our lifetime unbelieving what we made up to become who we really are. And then the question is, what is the truth? So the big T is the big truth, right? The realization of that comes through the experiences of chipping away at that, that because I'm actually chipping away parts of myself that I don't need. Right? Before or that I learned from, right. And I now have that essence of what I've learned, would you say exactly. So, if I stand up for my truth, how do you help people find their truth and stand up for their truth with inside themselves. So

James Williams
you know, the business of you. That's why that's the start. Because the business of you is our questions to the parts of the deepest parts of you that you may not have been introspective enough to delve into. You know, it starts with clarity, even Brendan's work. The first pillar is clarity. We can't move anywhere until we have conscious competency and even an understanding of where we've previously been unconsciously competent, and unconsciously incompetent, like complete awareness of what has made me who I identify as now. Where is it that I meant to go? And what parts of me am I gratefully saying goodbye to, that's where we start. And part of that is trust. You know, especially in the world we live in now where people want everything quickly. Communication is different. It's not as impersonal as it used to be. Trust is, and always has been one of the most valuable things that we can spend time cultivating. But guess what, you can only really trust the world and others as much as you can trust yourself. And so trust in self. Jana Van Zandt wrote a great book book on this trust, the four essential truths is one of the best books I've ever read on trust. How will my clients trust themselves, is crucial to then planning that next step. Because then they will allow themselves to do what it is that they really want to do that may take some courage is crucial. So I would say trust. So

Greg Voisen
look, when you have a client that comes to you, and they're at the beginning stages of maybe the business of you, and they're confused. And they're, they've kind of lost their true north, as people call it in this business, right? They don't have a purpose, there is no significance in their life. They're just working to make money. Right? They don't have a lot of meaning. How do you put an essence around finding a client when you find a client like this, to actually get them to dig in, and no matter what they want to call it, take this deep introspective journey with you. Because you could say, oh, well, we're going to discover your purpose. We're going to study your values. We're going to discover your vision, we're going to discover all these things. And I get it. And they go, Hey, James, really, I'm so lost. I don't even know if I want to work there. I'm sure you've had them.

James Williams
I've I've had them in the past. So. So I came up with this model. Again, it's available on the website. It's a free video called the three rooms. This is a it's like a visualization I made up for myself because I was really struggling to be present. And I needed a construct that would allow me to visualize what presents looked and felt like and I'll share it with you because that explains the answer to your question. So I believe that in in our in our mind, we have three rooms right we have the past to visual library, which is everything we've ever done, seen, felt and experienced. On the other side, we have the future creative workshop, which is everything we are all the timelines we get to choose from all The easel is full of ideas that are the things we get to create. Now these two rooms are void of time, right? They don't exist. If we spent too much time in the past, it can be stressful and and and rehashing, if you've spent too much time in the future, can be anxious because we can't do anything there. The third room is the present room, the only room that actually exists. By understanding this contract, I would take that client to the past and say, let's, let's open up that door. And let's go on a journey of discovery. You know, what are some of the things you've done, that serve served you that made you happy, that have made you feel, you know, great, give me give an example of a story where you were really productive and effective, and you felt a sense of achievement afterwards. And we'd get some of those stories that would pull those things out of the library, right? And we could ask questions like, what are some of the things you've done, that felt unfulfilling and haven't served you and made you feel drained, and we pull those things out? And we don't make that room? Right? We just use as a library, it's a great source of information. And then we take the useful information, and we take it into the future. And we say, Okay, where can we have more of this. And so really, it starts with feelings and fulfillment. And you know, how much they feel like that most of my clients out now aren't that down that road, they're pretty driven and successful. But, you know, the more lost they are, the deeper into the journey of just what makes you tick, from the past that we can take seeds from unplugging them in the future.

Greg Voisen
How much of your work actually deals in helping people find that level of spirituality?

James Williams
Well, I mean, spirituality is a is a crucial part of, of the journey, it depends on the client's verbiage around that, right? What is it that they believe, so I got to be respectful of understanding where they find their spirituality? Right? Is it? Is it religion? Is it? Is it a more universal spirituality? What is it? But ultimately, especially for entrepreneurs, it's not all about you, you're not an island. And that if you are saying that running a business or being an entrepreneur is lonely, you're doing it wrong?

Greg Voisen
Well, I think that if you listen to Steve Jobs, and all the greats who been around and and Bill Gates, they'll always talk about intuition. Say, you know, my intuition was one of the best things that I followed when I was an entrepreneur, and I listen to a higher voice. And I know in Steve Jobs, a lot of people don't really realize it, but he fell, followed Paramahansa Yogananda and meditated and went to India, and then came back. And that was part of his philosophical belief, right, which was to do that. My question for you is, there's got to be I wrote a book many years ago, called Hacking a gap, a journey from intuition, to innovation and beyond. And I realized that when people get in touch with this higher source, they become a lot more creative, they become a lot more innovative, they become a lot more inspired, they become a lot more, a lot of things. And sometimes it's really just that connection to that entered in tuition, that higher self that allows me a break through to something new, as you were saying, the three rooms I think is awesome. We the way you explained it, you know, because many people used to say, tomorrow's a promissory note. Yesterday's a canceled check. The only thing you really have right now is right now, right? Yeah. And we know that is the presence. And there's been so many books written by presidents. But what I'm asking you is in helping your clients develop presence, and get in touch with intuition. So it emphasizes more creativity, more innovation, more joy, more abundance, less fear. What is it that you actually help them realize? Is, you're just realizing that we're, yeah, you need to stay in the present moment, or do you help me realize something about the other two rooms?

James Williams
Yeah, well, we could go back to what we just said about trust, like trust and faith are very similar things and that speaks to intuition. Right? high performers, and this comes from a great study high performers are typically present, facing the future. And I will help them recognize that that no negative emotions exist in the present room. I challenge you to think Tell me one negative emotion that ever exists in the present, because it doesn't. Any negative emotion that's in the present is either a fear or an anxiety about Something might happen, or I remembering or stress about something did happen. So freedom and peace and connection to creativity and source is ultimate presence. So finding that that's why I came up with the room is because if you can imagine shutting doors, when those emotions come up, you start to gain some agency over those because you recognize that they don't actually exist here.

Greg Voisen
And I and I really hear you very strongly. And I want to echo that, that the concept that you gave today, in this podcast, just with the three rooms was worth the price of admission for everybody. Because the reality is, that's a great way for people to look at things. Look at the past, or the future, stay in the present, right, and you learn from the past, you seek what you can create in the future. But you stay in it and do it one step at a time. Right, knowing that it doesn't always turn out exactly as maybe you envisioned. But it does turn out because you are headed towards some goal, some meaningful something. And that's where I want to ask you this, because in all of this Past, Present Future, everybody is put an n is given decisions to make lots of decisions every day decisions, right? How do you help your clients make, quote, better decisions or even make a decision? Because some people just vacillate, they just never make the decision. And it wastes a lot of time when you don't make the decision. Well,

James Williams
you'll know this, you've interviewed some of the some of the Great's on this podcast. And they will all tell you that the reason why Steve Jobs was more successful than some other guy was he failed more. Which means make a decision. You do your best to use all the things we've talked about to get as much clarity towards the direction and what's required to attain a goal. But at some point, you just make a decision. And you follow it through from the beginning to the end, and then you either win or you learn. And there's I in my last 20 years, I've learned way more a million times more from every failure than I have from any of the successes.

Greg Voisen
I remember a long time ago, James, a gentleman by the name of Larry Wilson, it was Wilson learning, you may not know him at all, or you might, but he had one of the biggest training companies used to hang out with Maslow, Max Omaze be our I'm sorry, Maxi, what's his name, the psychologists that did all the stuff on change. But anyway, this guy used to play a game with the on the would have a timer in the middle to get this. And it'd be a million dollars on the board. And there'd be all these circles on the board, right? And these groups of people would have to get to stop the clock the quickest. All right, now get this for a minute. They're trying to stop the clock as quickly as possible. The ones with fear, who were afraid they were going to basically step on the land mines. Were the ones who always had less money than the ones who found out where all the landmines were, and then stopped the clock. So the point of the exercise was basically don't be afraid to step on the landmine you have to whatever that is the problem, the issue, whatever, you got to find out where it is. Yeah. And then you got to move forward because you need to stop the clock. Because if you can't stop the clock, you're gonna go broke. Yeah, right. And I thought it was such a good game, because it got people to wake up and say, What am I afraid of? Those are just little dots on a board. Why? Why am I afraid? They've truly had dots, right? It was like, hey, metaphor, though. So it is and it's a way for you to be forced to make a decision to actually go step on something that maybe you thought maybe you shouldn't, but then what did you learn? You learned in the end that literally you were able to have more money on your board than that the other teams you're playing against, right? So this brings me to this, if I was to do a customized breakthrough session for you with you, what would that session feel like look like and be like, and what can I expect as they're coming out the other side?

James Williams
Right question? Well, it starts with me gathering as much about you as possible, right? So it starts with they get sent a questionnaire and the idea of that is I want to know, as much about you as possible, not just the obvious stuff like, you know, why did you book this session? What are you trying to achieve? What have you been struggling with all the all the normal questions, but there's some questions actually, some of them taking from the charge around personal agency that based on how they answer them, I learned a lot about your psychology too, because people judge themselves in very interesting ways. And it's not true. It's not that it's true or not true, but it's how people think of themselves as interesting to me. So from that information, we go through those six roles. It's the set questions through those six roles, but the goal is, for both of us, you and I, to gain a huge amount of clarity as to why you are experiencing the world you're experiencing right now. Why you are in your why you are where you are in your life, we need to know everything, but why are you here? And then how, through some of those questions by managing those roles, can you start to progress by stripping stuff away, and refocusing on some of the things that have been helping you. So by the end of it, you have a huge amount of clarity as to how you're going to progress in your life.

Greg Voisen
You know, you you and your wife have been involved in group trainings, masterminds. And I just had Don green on here from Napoleon Hill. Napoleon Hill was one of the first people who had taken all those people he interviewed. And I think it was either Rockefeller or one of them, was the guy with the creative mastermind groups. Right. And you know, it when I first started in this business mastermind groups were just prolific is every day well, let's do a mastermind, three or four friends are going to get together, we're going to help one another. And I think I don't see as much of it anymore. But I do believe that it is extremely valuable when you find the right people to be in a mastermind together. Versus now you see much more individual coaching. How do you use masterminds group trainings in your approach? And what would what might make it a little bit different? For the person coming in, would get coaching from you? Yeah,

James Williams
great question. And just to say, you hear the word mastermind has been felt has been watered down a little bit, because I've seen a lot of masterminds. But if we and I'm so glad you brought up, you know, the the original creation of a mastermind, because really what it's meant to be, is just that masterminding. So a group of people that as a collection can be valuable to each other, being in the same space a bit like networking. And so what we've really enjoyed, and even though my wife does some other stuff, we do less things together, masterminds and events, we will always do together. Because putting amazing people in a room together, they all want to progress. So we as their coaches, or teachers, or the people we bring in to be their teachers will be there to teach them and coach them. But ultimately, they are part of the value as well. They are they are there to add ideas and perspectives to each other. So then it creates, we talked about flow earlier, where we know that should send me high rope that flow state is much easier to create in a group setting than it is individually. So then when you when you get beautiful, powerful people together, that all driven are all ambitious or willing to be vulnerable and honest and inspiring among strangers, and you take them somewhere inspiring. We did a mastermind in Bora Bora last year, you know, we used to live in London, that's where I'm from. So we've done in London, New York, Santa Barbara, California, going to amazing places. That's the environment base, right? Put people in incredible environment with incredible people with joint ideas. But all of them wants to come and learn something, but they're going to be a part of the experience and magic happens. And that's what we really enjoy, because we end up learning as well, from

Greg Voisen
but it's like the wisdom. It's like the wisdom 2.0 events, it's any of those kinds of events. There's lots of them. So, you know, kind of looking ahead for you and your wife. What is it that you're changing, modifying adjusting? That might be if we looked in the room three, which is over here the future? For Jas, what is it that you're doing? What could the clients or prospective listeners that would go to your website, learn about maybe some of the new things that the growth edge is going to do?

James Williams
Right? Well, the gray page website is going to be relaunching in the next month. It's all been completely changed. The coaching will always like the one on one coaching will always exist because foundationally I really enjoy that and I love working with amazing people and But my wife's business is doing lots of other things. But we are going to do another big event coming up soon, that'll be a joint event, probably next year. Her company is called I heart, my life. So it'll be I have my life live, that'll be the second big one. So I'm networking and bringing together amazing people is something I get a lot of joy from doing. And so more. And I don't think I'll call them masterminds, but more events that bring together people and collaborate to create something amazing is something I'm looking to do. That will be less of a client coach scenario and more a influences all being together and collaborating type scenario. That's something that we're looking to do in the future. And you'll see that on the website, when that's ready to go. We're going to be going back to Bora Bora, for one of those just bringing some incredible people together to co create.

Greg Voisen
I think you ought to do the James Williams South by Southwest.

James Williams
here in Austin, and I didn't do that while I was here, but I will be coming back for that. But yeah, why not?

Greg Voisen
Yeah, why not? Why not? You ought to have 1000s of people show up in downtown Austin for the South by Southwest because it is quite an event, isn't it? It's Coronavirus. Yeah. Well, I want to thank you for being on inside personal growth. And again, for all of my listeners, we've been on with James Williams, he is the certified High Performance Coach, you can go to his website at the growth edge.com. James doesn't have a book. But that's not that important. What he does, as you have the expertise and knowledge, and he's actually been through the journey, and I always like to profile people that have taken the journey that haven't always been on the top that haven't always been 100% successful. But if continued with grit determination to get there. Again, his analogy that he used this morning about the three rooms is probably one of the biggest takeaways you can have in staying present. And I just want to thank you for being on the show. Namaste to you. Thanks to all the listeners out there. And thank you, James, for taking the time to impart some of your wisdom around not only coaching, but just life's lessons in generals because that's really what it's about.

James Williams
Yeah, we're all learning forever. It's been a pleasure to be on such an amazing podcast, Greg, you've created something incredible. So thank you very much. And just a reminder that I spend most of my time on LinkedIn. James Rs williams.com. I have a newsletter that's the closest to my book you can read. So feel free to dive into that. And

Greg Voisen
I guarantee the book is coming. He has said that to me. Write a book. He'll write a book. Take care, James!

James Williams
Thank you Greg.

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