Cultural transformation is an important subject for any mid-sized organization, because when you have a thriving, engaged workforce you have a company that is innovative and is usually profitable.  In my recent interview with author and cultural transformation consultant Jason Richmond we discuss his new book entitled “Culture Spark-5 Steps to Ignite and Sustain Organizational Growth”.

In our podcast together Jason discusses his model for assisting an organization in understanding their culture, what might be missing from the cultural formula and how to fix the issues that keep a company from performing with exceptional leadership, innovation and creativity.

There are five phases to Jason’s model and theory, the first is to define the culture, the second is to diagnose the culture, the third is to plan and the fourth is to measure how the culture is performing and finally to sustain the newly developed culture and help embed the new principles into the DNA of the organization.

As Jason states in Culture Spark – “We’ve all hear it a thousand time: Our people are our most important asset. But there are some issues with that mantra. Most companies don’t act like they mean it and their employees know it. And it isn’t quite true anyway.  Just having people in seats, on the road, or on the manufacturing floor will not make good things happen for you.”

If you are looking for good things to happen within your business I encourage you to listen to this podcast with author Jason Richmond.  I also encourage you to go visit his website and get the free tools that Jason offers. You can access www.culturespark.io by clicking here.

Enjoy this great interview with author and consultant Jason Richmond about his new book “Culture Spark“.