Disruption in business is quite the buzz word these days.  Everyone’s trying to find a new niche or develop something new and innovative.  According to our guest and author of “The Disruption Mindset,” businesses have been approaching “disruption” backward.

Charlene states that many companies make disruption their goal.  They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story.  That is not how disruption works, disruption doesn’t create growth; instead, growth creates disruption.   Growth is always hard, and disruptive growth is exponentially harder.  It requires companies to make tough decisions in the face of daunting uncertainties. Should we bet our company’s future on next-generation customers or today’s reliable ones? Should we abandon our current business model for an entirely new one?  Making bold changes demands bold leadership, and often massive cultural transformation.

Charlene advocates that organizations develop a disruptive mindset that permeates every aspect of the organization, and that can be accomplished by focusing on three elements: 1) a strategy designed to meet the needs of future customers 2) leadership that creates a movement to drive and sustain transformation and 3) a culture that thrives on disruptive change.

If you are interested in learning how to create a disruptive mindset in your organization then I recommend you reading “The Disruption Mindset” and listening to this extremely inspiring podcast with Charlene Li.

If you want to visit her website you can click here,  and watch some of her truth drop videos and subscribe to her Youtube channel just click here.  Thanks so much for listening and enjoy this informative and insightful podcast on “The Disruption Mindset”