Our moral compass is set by the values we live by.  Values are one of the most important elements we can define as individuals and as organizations. When our friends and family look at us they can tell you the values that we live by and uphold.  When our customers evaluate our level of service, they too can tell us the values our organization stands by and for.

In my recent interview with Dina-Dwyer Owen the co-chair of the “The Dywer Group” we discuss her new book entitled “Values, Inc-How Incorporating Values into Business and Life Can Change The World“.   Dina was profiled on the popular TV Show “Undercover Boss“.  Her organization is comprised of group of franchise companies that provide a myriad of services to homeowners, from Mr. Rooter to The Grounds Guys”

In my interview with Dina we discuss the importance of how values that she learned from her father, these values have helped to shape The Dwyer Group today.  Diana sites that 73% of people surveyed believed that a code of ethics makes their company a better place to work, and this is truly exemplified throughout the Dwyer Group of companies.   Dina know is that “being authentic” and transparent is important to the success of any organization.  If you want to learn more about the importance of personal and business values, then I recommend that you listen to the words of Dina Dwyer-Owen in our interview together.

You can learn more about her companies by clicking here, or you can connect with her on Facebook by clicking the link, or Twitter.  I hope you enjoy this great interview with a wonderful leader driven by her values and making this world a better place to live.