Have you tried to capture someone’s attention these days? Do feel like to have to set off a flair in front of their face just to get a few minutes of their focused attention? That is the way that I feel sometimes.
I am certain that in our world today many of us has a bad case of Attention Deficit Disorder, and it is not all the fault of the individuals. Our world and the things in it that require our attention has increased exponentially. As a matter of fact we use to speak about Moore’s Law and that the computing power would double every two years, now who know how frequently it is doubling today?
Google receives 4,000,000 searches every minute. For more fun stats on the amount of data we deal with daily, just click here to be directed to Data Never Sleeps 2.0 graphic and article.
Ben Parr the author of Captivology: The Science of Capturing People’s Attention has been studying how to capture people’s attention. He has come up with some very interesting facts, there are three types of attention-immediate, short and long term attention. He also states that you can capture all three of these types of attention with what Ben refers to as the “seven captivation triggers. In my interview with Ben we explore the captivation triggers and the research behind them.
I recommend that you listen to and get a copy of Ben’s book if you are in the business trying to capture the attention of your customers, or just your fellow workers.