I don’t believe their is a person alive that has not been put in the awkward position of being asked “what do you do?”; and for one reason or another we can’t seem to get the answer out to our mouth in a short simple statement. In Terri Sjodin’s new book entitled ” Small Message, Big Impact-The Elevator Speech Effect” Terri guides and directs not only the sales and marketing person, but anyone how to crate a effective elevator speech.
As Terri states ” In this day and age of information overload and busier schedules, we’re limited to fewer opportunities to get people attention, and often only 140 characters to get our message across. Attention must be earned, and faster than ever, or your opportunity will be gone before you know it. Whether you’re faced with a chance encounter, a one-on-one meeting or presentation for thousands, only a well-crafted elevator speech can take your message and bridge the gap between the goals you set and the results you want.”
In my interview with Terri she provides some of the steps required to build an effective elevator speech. She speaks about case, creativity, and delivery the three fundamentals of developing a great elevator speech. Terri states you have to have s solid and persuasive case, along with a thoughtful, creative and intriguing message combined with a delivery which is genuine and enthusiastic. Once you complete Terri book “Small Message, Big Impact” you will have crafted a compelling message. She takes you through the process and provides examples of wonderfully crafted elevator speeches. If you are someone who is consistently dealing with the public either in sales, marketing or customer service Terri new book is a must read.
Terri also has a wonderful book trailer that you can watch by clicking here, or you can access forms and tools on how to develop your own elevator speech by clicking here. I hope you enjoy this wonderful podcast with author Terri Sjodin.
Leave a Reply