Welcome to another episode of Inside Personal Growth! We’re joined here today by marketing entrepreneur, educator and bestselling author Ben Guttmann featuring his new book Simply Put: Why Clear Messages Win―and How to Design Them.

Ben is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award-winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs.

Since 2014, Ben has taught marketing at Baruch College, the largest business school in the nation, proudly helping more than a thousand aspiring marketing professionals launch their careers – and even launch some of their own businesses.

Presently, he’s focused on interrogating new ideas related to this work, advising a set number of fun clients, and exploring ventures that blend rapidly-innovating technology with our fundamental, unchanged humanity. Last October 2023, Ben released his book Simply Put: Why Clear Messages Win―and How to Design Them. Here, Ben unveils a five-part framework that allows anybody to communicate with clarity. With this book, you’ll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work.

Learn more about Ben and his works by visiting his website here.

Thanks and happy listening!

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

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