Joining me for this episode is known as a world expert on choice and decision-making, Sheena Iyengar. She is here with us today to share her recently released book entitled Think Bigger: How to Innovate.

Sheena is the inaugural S.T. Lee Professor of Business in the Management Division at Columbia Business School. Her research, which is regularly cited in the New York Times, Wall Street Journal, and in popular books, focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making.

Sheena also has TED talks which have collectively received almost four million views. She is also an award-winning author as her first book The Art of Choosing received the Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010.

And just last April 11, she released her new book Think Bigger: How to Innovate. In this book, Sheena answers a timeless question with enormous implications for problems of all kinds across the world: “How can I get my best ideas?”. It also offers an innovative evidence-backed method for generating big ideas that Sheena and her team developed and refined over the last decade.

If you’re interested and want to know more about Sheena, please click here to visit her website.

I hope you enjoy my engaging interview with Sheena Iyengar. Happy listening!

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

[fusebox_transcript]