“Change your thinking from surprisingly average to strikingly different” states our guest on this edition of Inside Personal Growth. Dale Merrill is the co-author of a new book entitled “Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More.” and a global Managing Director in FranklinCovey’s Sales Performance Practice.
In my interview with Dale about this new book he co-authored with Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey), we speak about the many facets to consistent sales success and helping clients become strikingly different in the way they think and the way they connect with their clients.
We also speak about the 6 vital skills to stand out and sell more:
- Capture Attention with Verbal Billboards
- Create Excitement with Movie Trailers
- Build Confidence with Flashbacks and Flashforwards
- Become Essential with “Why Us!” Differentiators
- Get Curious and Find the Gaps
- Navigate Traffic Lights and Close the Gaps
If you want to learn more about Dale Merrill and their book Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More, please click here to visit the book website. You may also click here to see Franklin Covey’s events, courses and services.
I hope you enjoy this informative and engaging interview with Dale Merrill.
THE BOOK
Everyone thinks they’re different. No one wants to be average. Yet, to clients, salespeople often don’t stand out at all, leading to average win rates of a dismal 17% globally.
What’s going wrong?
Until now, there have been lots of questions and rarely any helpful answers.
Strikingly Different Selling reveals a simple formula and six vital skills to outperform your competitors and radically change your client interactions and results.
THE AUTHOR
Dale Merrill is a global managing director in FranklinCovey’s Sales Performance Practice. He is a thought leader and a highly sought-after advisor to sales and business leaders at many of the world’s most admired companies. He focuses day to day on helping clients dramatically grow revenues and profitability
For more than thirty years, Dale has led businesses and helped a wide range of clients solve complex challenges and win more business in virtually every region of the world including North and South America, Europe, the Middle East, Asia, Africa and Australia.
Prior to joining Franklin Covey, Dale served in senior executiveleadership roles at several different companies.
You may also refer to the transcripts below for the full transcription (not edited) of the interview.
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