I certainly review a variety of books for my podcast interviews, and I am always looking for authors and content that can be applied to real work applications.

I have to say that Bill Cates  and his new book entitled ” Beyond Referrals” is one of those books that almost anyone in the business world can read and gain useful insight into building relationships, and getting referrals to perpetuate their business.

Bill speaks with me in our interview about building what he refers to as a “Referral Mindset”  Bill states that beliefs and awareness of referrals is ultimately what will determine your success in obtaining more referrals.  If you believe something is possible, then you will see the opportunities.

Bill asks the reader to ask themselves three (3) questions: 1) Are you committed to referrals?  2) Do you believe asking for referrals is safe?  3) Do you have a process to generate referrals?  In our interview together we explore these questions and more about building a business based on referrals.

I hope you enjoy this wonderful interview with the master of referrals Bill Cates about his new book “Beyond Referrals” , if you want more information about his book please click here to be taken to his website, or click here to go to his Twitter landing page.