Every year for the last six years I have been attending the Natural Products West Expo in Anaheim, CA.  This event is a blast, loaded with new food products that are designed to be healthy and nutritious.  My intention in going to this event as a press person is to find up and coming organizations and authors that have a great products and cause for being in business.

This year I felt that I hit the jackpot.  I happen to come across the KIND Healthy Snacks.  I know that almost anyone reading this blog entry has heard of KIND, but do you know the story behind the organization?  I know that I didn’t, and recently had the honor of interviewing Daniel Lubetzky the founder about his new book ” Do the KIND Thing“.

Daniel has a fascinating personal story, but more importantly he has developed an organization, that is passionate about their purpose and committed to making this planet a better place to live.  Daniel is not only socially responsible entrepreneur, but really a KIND person fostering acts of KINDNESS.

While building a large organization like KIND Healthy Snacks is not an easy feat, Daniel has done it with persistence and the ten (10) tenants which make up the foundation of the company.  In my interview we discuss everything from this influence his father had on him who as a survivor from the concentration camps and the Holocaust, to his failures in business which gave him the grit and determination to keep going in times of adversity.

empathetic, understanding and compassionate toward others–a quality that is becoming harder and harder to find.  “Do the KIND Thing” is more than a book about business, it is a book designed to get the reader to understand what it takes to mold your into one of service, and in so doing reap the rewards and share in the profits–all kinds of profits.

If you would like to learn more about Daniel Lubetzky the author of “Do the KIND Thing” please click here to be directed to their website.  Or you can click here to be directed to the organization’s Facebook page.  I hope you enjoy this great interview with author Daniel Lubetzky.