Joining me this episode to talk about her newly released book Fearless: How to Transform a Services Culture and Successfully Productize is Eisha Armstrong.

Eisha is also the Executive Chairman & Co-Founder of Vecteris which is a boutique management consulting business focused on helping IP-based organizations productize their core assets. Eisha is a business leader with expertise in product innovation and product portfolio management and has extensive experience in advising c-level executives and overseeing data analysis and qualitative research.

With her skills and experiences, and together with Jaime Drennan and Molly Tipps, Eisha wrote her latest book entitled Fearless: How to Transform a Services Culture and Successfully Productize. The book tackles frequent point of failure and dives deep on the change management required to build a Product-Friendly Culture. It also provides readers with actionable steps to building a fearless product mindset in the organization for sustainable, scalable growth.

If you want to know more about Eisha and her amazing works, you may click here to visit her website. And you may also visit their company website in this link.

I hope you enjoy my engaging interview with Eisha Armstrong. Happy listening!

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

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