Greg Voisen
Hey, welcome back to Inside Personal Growth. This is Greg Voisen, the host of Inside Personal Growth. And Ron Story Jr. is on with us and I look to my listeners, I'm no mystery, but you kind of are. So we're gonna tell our listeners a little bit about Ron. He's joining us from St. Louis, Missouri. My old stomping grounds. I lived there until I was seven years old. Then I moved to Southern California. But I always enjoyed St. Louis in the arches and playing in the snow and all the cool stuff. So Ron, how're you doing today?

Ron Story Jr
I'm doing well. I'm doing well.

Greg Voisen
Good. At least, it's not snowing today.

Ron Story Jr
No, it's not snowing. Actually. I'm originally from St. Louis, but I'm currently in Medellin, Colombia.

Greg Voisen
Oh, okay. So yeah, I think you told me that we did the pre interview. But he is originally from, from St. Louis. But he's in methane. Well, I'm going to let them know that your location is in methane today. And Ron's been a full time entrepreneur for 20 years. And he's been instrumental in the creation development, leadership of over 30 companies, he went from a struggling insurance salesman to became a self-made entrepreneur and now living as he said many in Colombia. He's the founder of software company called Pitch dB, which we're going to talk about on the show, the world's largest podcast search engine with nearly 3 million hosts. He saves hours of digging for podcasts and contact details in just a few clicks if you actually subscribe to this. And obviously, for my listeners out there, broaden their reach. This is a perfectly great podcast for you to listen to, to actually learn how to do that with his software. He's also the author of a book titled The First 100 Miles, which when you go to his website, unique little approach, you'll get it for free. You don't have to go to Amazon to pick it up. Ron will give it to you for free. And it's basically, you'll just go to the website, and then the backslash will be book. And we'll put that in our blog, in which he challenges business owners to recognize the opportunities in front of them, and offers practical ways to grow faster, is a starter and a fixer at heart who's learned many valuable lessons as an entrepreneur over the past few decades. As he said he was born in East St. Louis. He first started his business as a kid collecting recycled aluminum cans, I did that myself. And then he could buy toys that he wanted. He that drive to solve problem continues today, just on a larger scale is defied the odds and created a life that could only dream about as a kid. Well, Ron, thanks for being on the show. Thanks for taking a few minutes to speak to the listeners of inside personal growth, about this crazy spirit that you've got as an entrepreneur. And as somebody who has been out there for years. And in your book. You know, you talk about the first 100 miles. And you say in the subtitle circled in red, how to close more sales by becoming locally famous. And then you tell some stories in the book that I think are really cool. And I think what's important is that people understand this 100 mile concept. So why did you write the book? What do you think people are going to get out of this book? And then we're going to go into the MythBusters.

Ron Story Jr
Okay, yeah, no, I think that's a good question. I think now with social media and everything we can reach out and be in contact with people all over the world, like I'm in Medellin right now. And we're several 1000s of miles away from each other. And we can still have a very intimate conversation. Sometimes we forget the people that we can reach and impact face to face, right in our own cities and in our own towns. So the first 100 Miles wasn't about being internationally famous being a little fish in a huge pond. But it was more about how do I become a big fish in a pond that I can really control and master that would respect me as the hometown guy who's really good at what he does. So instead of having to go to LA to find a guy to talk about this, you could just talk to me locally, I'm the master here in this domain. So that's what the 101st 100 Miles was about was reminding people that don't forget about your local audience that will respect you that you can press the flesh with, you can meet them actually for lunch, and have a great conversation with them and make a great,

Greg Voisen
great story in there about Tim Grover in a basketball coaching in you also talk about Michael Jordan and you talk about Chicago, if you would kind of tell that story, because that's the introduction to this book. And it also, you say that I believe that if you position yourself to be the go to authority to solve one particular problem in your marketplace within 100 mile radius or home, you can double your income within the next 12 months. So that's a pretty compelling statement. the go to guy.

Ron Story Jr
I'll explain to you, because now everybody wants to say that they know everything. But we know that that's not true chat GPT Google, they're smarter than us on everything. But they may not have all the intricate, nuanced details that we have on one thing, right. So there are a lot of people with podcasts, but there aren't a lot of people that have 3 million podcast. So because I have access to so many, my experience with podcasting is totally different than most people. So when we think of someone like Tim Grover, most people don't know who Tim Grover is, right now, if you played in the NBA, and you said the name Tim Grover, especially prior to five years ago, when he started writing books, only NBA players knew who didn't who Tim Grover was, and everybody loved him, because they could say I was coached by the guy who trained Michael Jordan. Right. So he didn't care about being famous to the world, as long as he was famous to Michael Jordan, Kobe Bryant, Dwayne Wade, and the top NBA champions, because that's what he had a he had a reputation for training them and getting shooting guards battle tested. Right. So if you were an NBA shooting guard, and you aspire to be Michael Jordan, you probably want it to grow. Who cares? If the rest of the world knew him the best in the world? At what he did, they knew that he was the best at what he did. So is there a space that you as an individual can occupy, I like to say most people look for a niche market instead of seeing themselves as the niche market? And my niche? Right? If I just focus on me, and what I like to do and share people what I'm learning, and how I do it, people will be attracted to me and my methods. Right? So that's what Tim Grover was doing. He wasn't the first person that was training basketball people.

Greg Voisen
Right? Right. Right, right.

Ron Story Jr
But he became known as the champion maker.

Greg Voisen
Well, that may be coming, that becoming known Ron is really kind of the issue. And that's what you're helping people do with the DB podcast is having them become more known. But let's, let's dig a little bit deeper into this, this book, because, you know, we all have these memes we run around with about ourselves, and we talk about ourselves, and that you were gonna call a miss in this case. And in this case, you talk about five different myths that we run about round. And I guarantee you that everybody out there, at some point, if they don't, right now, has had this mindset about themselves. And the Myth number one is to be an expert, you need to call yourself an expert. That's your Myth number one, write your Myth number two, that you talk about, is basically experts know everything about the topic, you're Myth number three is experts are the very best at what they do. And you cited Richard Simmons, and it takes years to build up credibility. And authority number four, which we know is not true. And then myth number five is I'm not ready to be seen as an authority. So in other words, these are all things that are in the subconscious that we're telling ourselves, which we know are not true about ourselves, yet at the same time, we believe them enough. And so we don't venture out and make a change. How are we going to make that change run?

Ron Story Jr
Well, so when I think about these myths, it's usually not that we don't know the myth is that we don't know the solution to that. That's correct. So a lot of times, we need someone needs to show us the other side of that coin. Right. So the first one, to be an expert, you need to call yourself an expert. It's actually the opposite. The minute you call yourself an expert, I don't trust you. Because I'm like, Dude, come on, man. Of course, you ever, it's in your best interest to call yourself the expert. So I don't even believe that, right? But if I just go out and do what I need to do, and I help my clients, and if I do it well enough, they'll call me the expert at it. Right? And one great example is my mom. My mom has an iPhone, right? She thinks that I am a tech genius, because I know how to use an iPhone. I'm just an expert to her because she's 75 Right? All right, but in reality, I'm not a tech expert at all right. But in her mind, because I was able to solve all of her iPhone problems, she calls me a tech wizard to her friends. So I get all the phone calls. Hey, can you help Deborah fix our iPhone? Hey, Betty had this question. She asked me, I told her, you can text you. iPhone expert. I just did. I just solved the problem. And now I'm the iPhone genius.

Greg Voisen
Yeah. Not the place you really want to be. But I do know, I do know that because people do the same thing with me. And I've worked around technology so long. So when a question pops up around whatever it might be, I don't ever call myself the expert about anything. What I do tell you is that I'm a problem solver. Just like you say, as soon as you become a good problem solver, you basically are good at what you do. And I can't tell you how many YouTube videos I've watched to learn how to solve various different problems. But all those guys up on YouTube, they are not calling themselves experts. They're giving away their information for free to people like me, so I can help other people. Right.

Ron Story Jr
Exactly. Yeah. And I think that takes us into Myth number two, which is experts know everything about their topics. No, no, we know a little we know a lot about a little bit of the topic. Right? So if you go on YouTube, you can type in podcasting or YouTube, you're gonna get 80 million videos, with 18 million different directions. You can go with podcasting, how to monetize all these different things. But the person who's usually talking is giving their personal experience with their method, right? So I'm not a master of everything. But I'm a master of mine. I'm a master of the way that I do things. So I don't try to give out theory, I just show people what I'm already doing and say, hey, I can help you just follow down the same track. Because I've mastered mine. I haven't mastered everything, but I've mastered my method. So you don't need to know everything, to be respected or trusted as a person that can deliver what you

Greg Voisen
promised. And I think it's important to say respected or trusted versus an expert. And like you said you'd veer away. If somebody told you were an expert. You're Myth number three, our experts are very best at what they do. And I would say that that is a myth. We're not the best, right? We've learned how to do something maybe one way or two different ways. We get it. But we don't claim to be the endless bottom of solution. Problem Solver guy, right? You know,

Ron Story Jr
exactly right. When I was a financial advisor, we used to always say, hey, look, your goal isn't to get 100% returns in the market. And to build a best portfolio. The goal is to take the worst thing that a client is doing and replace it with something better. And then you meet with them again in six months, and you take the worst thing that they're doing at that time, and you do something better. And over a 20 year period. You've built a successful client that's minimized their losses, and almost maximized their returns. Yeah, though, they'll never get a perfect portfolio. So you know, if we think of Richard Simmons, right. Richard Simmons is the best example of this. He didn't have owners watch neggers body. Right. But his audience didn't want to be on his watch. His audience was stay at home moms, they were at home into an afternoon that loved all the music and wanted to do the BOP and this naked nice, goofy dance. Yeah, and they didn't want to look at Jane Fonda because Jane Fonda was too perfectly manicured. Like, look, I'm a bit chubby Jane Fonda makes me feel insecure. Let me listen to this flamboyant guy who's out of shape also for man, and I can take instruction from him and be comfortable because he doesn't even have on the he has on a cut off shirt. And he's all he makes me feel good about myself. Yeah, that was his audience. Right. Right. So you know, is he the best overall as far as but not even close? is the best for his audience though he right best person to help your audience. So it's

Greg Voisen
but I think he knew who he was appealing to. And I think that's a big factor here is, you know, when I do pre interviews, I tell people may not be the right show for you. I want it to be a match that you're reaching the kind of people that you would like to reach know who the audience is no, who's right to say no to and who's right to say yes to, right. So don't come off like, hey, I can solve all your problems you go like when you're a financial planner, and somebody may be asked you about a will or a trust. You're not going to be the attorney If you're gonna say I know enough about it, but the reality is for you to get your trust done, you need to go see Joe down the street who's really good. That's what he does is estate tax planning, right? I think it's important to realize your limitations and what your specialty is. And then you say, myth number four is it takes years to build up credibility and authority. While that's a myth, because it doesn't take years to do that. I think people look to physicians to say, well, a physician spent, you know, four years and regular college, then another four years to get his degree. So he must know everything there is to know. And I know I'm finding that true about many physicians, they're advising you, Ill advising you about things, that when you look at the pool of physicians, you could go to talk about it, you're gonna get a different opinion from five different people about how to solve a health problem. Yeah,

Ron Story Jr
yeah. Well, let's look at let's use that as an example. Let's say that your doctor is 68 years old and went to medical school in the 70s. And he's about to retire. Right? And he does this continuing ads, but he, he's competing with the person who just graduated five years ago, and he's on the cutting edge of rejuvenation, like youthful rejuvenation. Who do you want to go talk to?

Greg Voisen
The younger guy?

Ron Story Jr
Yeah, he hasn't been doing it for long enough. He wasn't even born yet. When this guy graduated from medical school, but on this particular thing, he is cutting edge. I think I should go to him.

Greg Voisen
Right? It's a great example. What do you think? I mean, I know we talked about this a little bit before coming on the air. But you know, you did address AI a bit, you know, and we realize that AI is going to revolutionize what we think we know about what some computer is computing that could help us know more. So that same 68 year old physician, if he went into, you know, chat, CBT and type the question about an ailment or something, it's going to give him some response, right. And hopefully, it's giving him a response with this combination of data. Because if people really realize how it works, it's not going out and calming all the net. It's really actually kind of thinking on its own about what's in there. Right. Right. Yeah, that's great. So I mean, it could think about this, this could revolutionize the way in which people see experts. Yes.

Ron Story Jr
Yep. So here's the thing. Here's what I know, if we were to combine number three and number four, together, I would make this statement, you're probably going to be the most available and trusted expert that your audience has access to. That makes sense. So can I call the guy who Sam Altman who runs open AI? No. Right. But I can have access to people on YouTube who know enough about it. And I can be several steps away from him. I don't need to talk to the CEO, but those folks on YouTube or who's created a chat GPT course, they're the closest I'm gonna get to an expert. That's where we are. Right? We just need to be a resource that our audience trust me, we don't have to. And when we don't know somebody, just say, I don't know it. You want to build trust with somebody admit what you don't know.

Greg Voisen
Yeah. And I would say to you know, because the AI is not perfect yet, far from it. It's gathering data. I'll give you a perfect example about you, even you, Ron story, Jr. If you go into AI and say, hey, write 10 questions for Ron story about his book. 100 miles, right, because you can do this. None of the questions really, that the AI came up with our pertinent to what we're talking about radio right now. So the reality is, is that it isn't perfect, yet. It's going to continue to get better. The more data that's fed into it, the more questions it's asked, it'll become ready. You said myth number five, and then we'll finish with the mess is I'm not ready to be seen as an authority. And I think again, that's programming in People's Park. That is a fear associated with they've got to know everything we used to have saying because I was in the financial services business, just like you and I spent many years there. We there was a gentleman in the office and you'll get this. They would say he would you would ask him a question. He would go on and on and on and on and on about annuities or pension plans, or whatever it was whatever it was. And I would say to him, hey, Don, his name was Don, I only asked you what time it was. I didn't ask you how you made the watch. Right? Right, because they think they got to know everything about everything you don't. Because when someone asks you a question, really listen to the question carefully. They don't want to know how you made the watch. They just want to know what time it is. Or ask you what time it was. Right? You get what I'm saying?

Ron Story Jr
Yeah, well, 100%, I think a lot of times, let's think of it this way, right? Before the internet. Our communities were very small. So in the office that you mentioned, there was a go to guy the office for annuities. There was a go to guy in the office for mutual funds, there was a go to guy in the office for how to close the deal, or how to work with corporate clients or whatever. So our communities were small, right? And then as the Internet came out, our communities got bigger and bigger and bigger. So everybody was starting to see, well, I need to know everything. And, you know, and I'm just not ready yet. So this insecurity came, as if we had access to everybody. We don't everybody doesn't know who I am. But for those who know who I am, they know what I'm good at. Right? So let me give you an example. Even if you're not, even if you don't feel like you're ready to be an authority, you already honor somebody. Right? So if they're gonna put you in a box anyway, you may as well tell them which box to put you. Right. So when I was in St. Louis, and I first got in, first got involved with software, everybody in the software world, they know how to code. So I wanted to set myself apart from them, and say, Dude, I can't code but you don't know how to sell. So I became known as the sales guy around the software community in St. Louis, because I never wanted to be the coder guy. I wanted to be known as the guy that can help with sales. So I begin to build clients and things around that, because they were gonna call me something, I didn't want them to call me the stupid coder. Because I was the worst person ever build a goat, I would rather than God be the best salesperson, right? So you're gonna be put in a box, at least tell them which box to put you.

Greg Voisen
So you talk about in the book and your fourth chapter. Everything you say is bullshit. You talk about the Diddy, and the Kardashians and Dr. Phil and oz. But you say the key to authority position is third party validation. So many people rely on that. They're like, hey, well, it was endorsed by Kim Kardashian, or it was endorsed by Dr. Phil, or as endorsed by Dr. Oz. Most people don't care what you know, until they know what other people care about your knowing it. Right. Speak with that if you would, because I think for a lot of people, there's a trepidation they're thinking that, you know, I've got to have that to make it.

Ron Story Jr
Well, so here's the there's two sides of it, right? I think it's like we could think of Oprah Winfrey. Dr. Phil, we know him because of Oprah Winfrey, right? He was actually like, a court witness an expert witness in our beef case 20 years ago. And she realized he had such a great personality. She invited him on the show, when she realized that he was really a psychologist. Right, right. But that endorsement, got exposure that he needed, right? But somebody that the world trusted referred that person to their audience, which is what you're doing with me right now. You're introducing me to your audience, right? Now, imagine if I got on here. And I was just an idiot. And I was just lying. And I was making up things. And you're like, dude, like, what are you doing? First off this episode probably wouldn't come out. Right? You

Greg Voisen
wouldn't dare. Yeah. In the same

Ron Story Jr
thing with Oprah right? Because her audience trusts that. As OPRAH You got to bring people that are credible in front of us, right? So you can have all the endorsements, but if you don't have the goods, that can be the worst thing that ever happened to you. There's a guy out there right now called the liver King. Right liver detox liver, like the

Greg Voisen
liver IV or your liver. Yeah.

Ron Story Jr
And he talks about eating raw animal parts and all of this stuff, and how he follows these and he's everything. I mean, he's he was on everybody's podcast, and then he got exposed that he was doing steroids and he wasn't any of that stuff. Totally is tilt this business that

Greg Voisen
well, you know, you run a been in through this pandemic like everybody else, and I got approached I had to choose who was going to put on the podcast, because of the range of information that we see no disinformation is everywhere. You can get information, but can you rely on it? Is it credible? Is the personnel knowledgeable? And on one far side of it would, you know, would be just these extremists that would say, you know, you're not going to wear a mask you don't need to get. You don't need to have a vaccine? You don't you know, and all you need to do is this, this, and this, and this, and you're going to be thoroughly protected. And I got caught in the middle a couple of times, I'll have to tell you because it was like, well, you know, Robert Kennedy, Jr. was one of those right. And then on the other side, you're thinking, well, he's a big authority, who is the President's, you know, son, right. And you're like thinking to yourself, jeez, Louise, where did these extremist views come from? And I won't go down this path much. But what I will say is, as somebody who's out there, and you're DB cast is a way to get on podcasts. You have to be discerning, don't you?

Ron Story Jr
Yeah, you definitely have to be. And the reason being is the way let's look at crypto, right?

Greg Voisen
Here's another one same goes.

Ron Story Jr
Yeah, like everybody, Tom Brady, Steph Curry, all of these people were endorsing FTX and sandbank been free,

Greg Voisen
right. And McDonough got sued? Yeah, exactly.

Ron Story Jr
A lot of them are still getting sued. A lot of YouTubers are getting sued for pushing this platform, right? So he had the third party credibility, but he didn't have the ethics, or the other real part of it. So third party credibility can be a great thing that can propel those that have the goods into greatness. But it also can destroy the trust with the marketplace and with everyone else. Like nobody would ever endorse anything that that guy ever did again. Right? So I think that it's very important to have ethics. And but then it's also important to podcasters, like you, like you're doing is, hey, do some background checks and some vetting before you embarrass yourself and destroy your platform with the referral.

Greg Voisen
Well, the good thing about you is, I don't I think you guys reached out to us, which is what you do, because this is a great segue to this because opportunity for you to talk about your pitch dB. You know, you've come up with this software behind this engine, there's an engine running this, and it's a huge database. And you basically sell the database for a subscription to people who want to get out there and influence audiences. So to speak a little bit about how it works. Why would help authors, why it would help insurance people Why would help almost anybody, because really, when you look at it, I don't know what the number of podcasts are right now. What are we? Are we in excess of, you know, a couple million shows at this point? I don't I don't have any idea. But there's a lot of podcasts out there. But there's also pardon me friends, there's a lot of shit out there as well. So you got to have a way to like, screen through it, determine where you want to be get focused, and your DB software does that. Tell the listeners a little bit about that? Why they might want to consider it.

Ron Story Jr
Yeah, so if you have a perspective to share, the next thing you need is a platform, right? So if you don't have an audience of your own, or you're not going to buy a Superbowl commercial, or you don't host a syndicated radio show, you need a platform to share that message with. Right. So one of the things that I saw was that podcasting was growing at a rate that was faster than anything else out there was growing during the pandemic. It was fascinating YouTube channels and everything. But there's

Greg Voisen
also realize there's very low barrier to entry now. Yep, exactly. When I first started this 16 years ago, I went there was a barrier to entry. But everything's become and I'm only making this commentary because I'm not against it. I'm not for it. I'm neutral. I'm just saying that. There's a massive number of people in this business, podcasting business as a result of it becoming it no barrier to entry. You got a microphone, you got a camera, you got zoom. You want to reach out to people you can be upon

Ron Story Jr
Gaster 100% this the same way that YouTube made television accessible to everybody, if you have a cell phone, you can create a YouTube channel. And you can compete with ABC, CBS, Mr. Beast has 100, almost 200 million subscribers to his YouTube channel, right? Every video he puts out gets 100 million views within the first week. Right? So if all you need is a phone and you can compete, but there's another side of it, right? So the same way that YouTube, its algorithm doesn't promote every channel. So every YouTube video doesn't have 18 million views, right, the cream rises to the top naturally. Right? So experienced podcasters are gonna be a bit more discerning on who they let on their show, right versus the podcast at the bottom who's just trying to save some time. Because you don't want to spend the three hours doing the research and reading a person's book and hopping on for an hour pre interview to make sure that they have the goods, those are low barrier to entry shows, but they probably have poor audiences also, right. So as you get better, this is the way I think about it as a person starts out, I think they should go on every show that they can just to get the feel of how it feels to be on a podcast. And then you start to work your way up into better shows over time. Me myself, I do three podcasts a week. So over time, I've gotten a lot better if you listen to my first podcast in 2014, I was terrible. Right? I may still be terrible in some people's eyes today. But what I'm trying to do is to constantly get better with more exposure and more practice. So that's what pitch DB allows anyone who has a perspective to hop on and search on 3.1 million podcasts 150,000 local associations for speaking gigs, and about 39,000 media outlet contacts.

Greg Voisen
Well, what can they expect Ron, if they subscribe, this says the plan is free, but very limited DB pitch passive. So click here for pitch DB passive or pitch here, or click here for proactive? Explain that the two. And if you would kind of explain, you know, what is this subscription cost if somebody really wants to get in here and start playing inside of this database that you've developed?

Ron Story Jr
Well, 100%, right. So if someone wants to start using pitch dB, they can sign up for free and look inside and see what we do. And we give you some free pitches so that you could reach out to podcasters media outlets or speaking gigs cost you nothing, right? The limitation comes on the number of people that you can reach out to, right, you can see everything you can use all the features that are inside to understand what we're trying to accomplish. So we call that pitch DB passive. Why? Because you can create a profile and wait on podcasters to reach out to you if you don't want to do the outreach on your own. Right. But what we do know based on our data is that most people are booked by being proactive, Gregg voice and wasn't looking for me. Right? It's correct. I had to go through and I had to find the podcast I thought would be a great fit for. And then we reached out to you saying hey, are you looking for interesting guests? We had a conversation. I'm here today, right? So that's the difference. Passive account is where you're waiting on podcasters to look for you, where you enter your information into the database. A proactive account is where you're saying, I'm not gonna wait on him. I'm gonna go and tell him how great I am. And what's the

Greg Voisen
difference in pricing for those Ron subscription lies. So let's say they want to go in and they want to be proactive. They want to search the database, and then they're going to search out 28 podcasts that they'd like to go, you know, send a pitch to, and the email gets generated, I'm sure through your service, right? And then it shows up, as what does that show up? As? Is it coming through a PR agency? Is it just coming from them? What does it look like?

Ron Story Jr
So the email comes directly from your account, you will connect your account to our database, right. And then when you send an email from inside of the database, after you've created your list, it goes out directly from you. We're just the invisible machine that's running it. We don't put sent from an iPhone at the bottom or sent from pitch dB. We don't do any of that. We want you to be able to be as professional as possible when you do your outreach. Right. So for all

Greg Voisen
of my authors that come on this show, let me just use this as an example because we you know, we have people that write books. We got lots of them, right? So here's one, Dan Same with this eruption, you know, a new approach to navigating a person like Linda, I'm just going to use this as an example, could subscribe to your service, and literally proactively start to send a campaign that would go out to podcast hosts, who would be looking for people in the genre of business. You know, in other words, we want to narrow it down. We don't want to just get anytime dhikr airy as a podcast so as to be on I've got some is that a good example of how can be used and then also for, let's just take them financial services industry? Same situation, there's lots of everybody would love to probably be on? You know, let's just say Tim Ferriss, right, that he does a lot of podcasts on health and, you know, nutrition and wellness, and he gets on all these places, because he's Tim Ferriss, right, four day workweek guy. But the reality of them go into Tim Ferriss and actually getting on this show, is pretty unrealistic, to be honest with you. And it probably isn't going to happen if they want to go to Joe Rogan, it probably isn't going to happen. Right?

Ron Story Jr
Exactly. So to try to get on Tim Ferriss, and Joe Rogan, that's the equivalent of just sending a cold email, but good morning in there, these are the top of the top podcasters, right. But most people don't need to be in front of 100 million people to be effective. Right. So if you need to get on a podcast that has 1000 downloads, that's equivalent to being referred to 1000 people, or giving a speech in front of an audience of 1000 people, if you can't be effective there, you're probably going to blow your opportunity. Because that being of Joe Rogan is once being on Tim Ferriss is probably going to be once right, you're not going to be on there every week. So right you don't want to blow that opportunity. But what you can do is fine. I like to say it this way, in the past, the world was controlled by megaphones, NBC, CBS, FOX, ABC, big news channels that have large audiences, right today, the world is controlled by microphones, I can go into a little sliver of the market that only wants to talk about what I'm good at, and be the best for them. And talk in detail, use their jargon, talk exactly for them. So that disruption book that you just held up, that person can go in and type in disruption in the business category. And it'll take the 3 million podcasts and give him probably 100 podcasts that talk about disruptive, innovative business ideas. Those are the 100 He should go on?

Greg Voisen
Well, I think I think you provide a valuable service. And there's a lot of people that don't know about, obviously, pitch dB. And it is a broad breadth way that it could be used if people are looking to expose themselves to audiences. And that is very minimal cost. In comparison to if you hired, I'll just use an example. We have people that come to us that are pitched by PR firms where they're paying these PR firms. And I could mention many names. Anyone made to $10,000 a month, right? When they're trying to get their book all the way into the stratosphere with Amazon or whatever, which I think I'm in my personal opinion is kind of a ridiculous concept. But the reality is, is that, you know, you think about it, and the minimum contract is for four months. So you're talking about 32,000 to $40,000, that you're going to pay a firm to do I'm not saying it's doing the same thing that pitch DB is because there's one element that's missing, and that's the you inside the DB, you have to be proactive to make the software work. Okay. The reason that the PR companies get paid is because they have relationships with people like me. And they literally when they pitch me, they go, hey, I got another new book, do you want to put this guy on your show? He's a world famous, whatever, whatever it is. And a lot of times I read that and I go, Yeah, this is a great, it fits our lane, right? And many times I say no, I'm passing, I'm not going to do it. Right. The key there is the proactivity of the person behind the software to take the action to make the pitches. Would you say that's true or not?

Ron Story Jr
Yes. As an author, I think the one thing that most authors miss is that once you write a book, your book is a product. If you're if you wrote the book alone, and it's your main product, you're the salesperson of that product, right so the sales activity of an author theater is getting it on shelves or getting it in the ears of potential customers. And so in order to get the platform to get it into the minds of your audience, you have to be willing to deal with some of that rejection, because everybody's not going to love you. So let's say for instance, you bought the $97, a month pitch DB plan, you can reach out to 100, podcasters or 100 local associations, and go give live lunch and learns in your local area, like we talked about, right? You can go and dominate your local market using pitch dB. And then you'll probably make back that $97. Right. But you'll reach out to 100. If it's a podcast, you will probably be booked on 10 to 15 shows. If the average podcast has 600 downloads 7000 people found out about

Greg Voisen
you via referral, and Enron what you're doing is, in one essence, it is very disruptive, because these lists that you've accumulated, while they've been out there on Google, you had to do a lot of work to pull it all together, right? I mean, the $87 or 97, they're paying you is far less than the cost it would be to hire some third person over in Philippines to do all the research and bring back the data and build a database and then put it on HubSpot and send out the emails and whatever Ron does this for you turnkey. So for all of my listeners, no matter what your business is, you really should take a look at this because this is my way of showing you an opportunity that's available. Have I used it? I have not. But the reality is do I know it works. Ron's living proof he got on the show, as a result of using his own software. So there you go. Does it mean that I'm not going to use it? No, I think when I hang up here with Ron and have a conversation about how this could be used. So for all of you who are listening, and you're still listening, thank you, Ron, how would you like to kind of pull this all together between your book The First 100 Miles that you're going to give away? And we'll put a link to that where people can just download the PDF of this book? And then secondly, how this kind of all relates to building influence and, you know, becoming more of an influencer, and wiping away the last part of this, those five myths that we believe about ourselves.

Ron Story Jr
Yep. So the one thing that I know about life is, if you do something for long enough, you can't help to be again up, but to get better at it. Right? So I started playing golf years ago, I keep playing, I get a little better every time I go out. Right. So when you first start off trying to build authority, you're gonna feel nervous, right, but just keep fighting through that nervousness, because you're just nervous because it's unknown. But as you get on more podcasts, you do more speaking gigs, you start promoting your books more, you know, doing, you know, in person signings at Barnes and Nobles, whatever you're doing, you'll get better at it. So that's what we're trying to promote with the first 100 Miles start locally where people appreciate you a little bit more, go on more podcasts where you can do it from the comfort of your own home, instead of from the stranger stage. So if you go to pitch db.com/book, you can get a copy of the book, the first 100 miles, or I'm going to make a special deal for you. If you go to pitch db.com/greg. Right, I'm gonna give you an opportunity to pay once for pitch dB, and you will get access to it for life. We will give you new pitches every month for one low time payment. Okay, one low one time payments, so you don't have to pay monthly. If you go to pitch tv.com/greg I will give you an opportunity to buy a lifetime account that will get you on a minimum of two podcasts a month. Beautiful. I think that's fair.

Greg Voisen
I think it's totally fair. And for all my listeners, we'll put the link up to that so that you can get there and get his lifetime access to pitch TV. A question for you because some of the people out there may be interested in knowing your focus is podcasts. Is there any other media focus in the database like you were just saying? These are mics but NBC CBS ABC News shows are there data's in there with contact or is that still the citizen route? Because that's usually where people go to get information when they want to pitch the morning show producer of the Local, let's say call it met in or St. Louis. And so there's a little local morning show that's done on that called Good Morning, St. Louis. And they want to get this the producer, does this include any of those kinds of contacts are not

Ron Story Jr
100%? It does it dies. Okay. So Pigeonly B is A is for any platform where you want to go talk, whether that's a podcast, alive, speaking gig, local associations, magazines, radio stations, television stations, Ted Talks, blogs, we have over 3 million contacts, in the database with the editors, with the CEOs with the event planners, right? If you want,

Greg Voisen
Are they broken down? Like when you buy this run? Just and then I want to I don't want to belabor this because people just go and download it for free and try it out. But is it? Is it broken down by like say, hey, I want to get an email and a phone number. And I want to send them a book. And do I have an address? And can I rely on this database staying up to date? There's a lot of questions people would ask maybe on the other end of this. Tell us about that real quick. Yep.

Ron Story Jr
So the podcast database is updated live. So the podcast, every podcast that was published today is in there today. Okay, right. So the podcast database is live, the speaking database, and the organization database is updated regularly. Because speaking gigs come and go. Right? So we're always putting new speaking gigs into the system. We actually have a speaking gig update scheduled for this week. But the local associations, those you get the phone number, you get the local address. You can sort by city, state zip code, we give you the phone numbers, email addresses, everything that we have.

Greg Voisen
Is there meeting event planners in there as well? Oh, no. Oh, there is Yeah. Okay. So look, everybody who is out there in Wonderland, you wrote a book, you wrote a white paper, you're a financial planner, you're anybody in the market that's trying to reach a bigger audience, and you're trying to influence and you want to drill this down to a certain zip code, the way I'm hearing it is like, I can put in five zip codes. I'm gonna drill it down, and I'm gonna find people in that zip code, especially if I'm looking to speak in St. Louis, or I'm looking to speak in San Diego. So this is a great opportunity, he's going to give you a lifetime offer for this. Ron, thank you for being on inside personal growth and sharing, not only your invention here, which is this database, but also a little bit about the 100 miles, how you would actually go and become a local expert before you become a national expert. We actually tell all of our authors look, go local before you go national. And that there's truth to that, because you know, when you look at the rings and spheres of influence, say come down here, it's a smaller audience. When you get out here, it's millions and millions and millions of people. But down here, it may only be 10,000 people. Right? So you're the guy. Thank you, Ron. Thanks for joining us and spending time. I appreciate it. I learned a lot from you. And it's always a pleasure having somebody like you on who is allowing people to kind of understand how to expand their platform.

Ron Story Jr
I think that's the most important thing. A voice on heard is probably the world's greatest resource. I think your audience has a great voice. It needs to get out there. They need to share their voice with more people.

Greg Voisen
Well, I appreciate you and I appreciate what you've done to pull all this together and the back end and all the people helping you to put this together. So thank you for pitch TV, and thank you, Ron, for being on the show.

Ron Story Jr
Thank you for having me.