It is with pleasure to do this interview with one of today’s best selling authors, the CEO of Unity Lab, and an expert in purpose, leadership + culture change – Brandon Peele. Brandon is also trusted as a keynote speaker, consultant and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, and many more.

In this podcast, we discuss one of his books entitled Purpose Work Nation: Leading Organizations in Service of Our Nation’s Powerful Purpose. It’s a guidebook for leaders who want to activate their purpose, leave a profound legacy, enjoy soulful connection, kinship and belonging at work, and play a critical role fulfilling the purpose of the United States.

If you’re interested on knowing more about Brandon, his amazing works and business, you may click here to visit his website.

THE BOOK

Purpose Work Nation (2022) is a guidebook for leaders who want to activate their purpose, leave a profound legacy, enjoy soulful connection, kinship and belonging at work, and play a critical role fulfilling the purpose of the United States.

The United States has a sacred purpose  – to be the first multicultural nation to achieve unity (E Pluribus Unum) and flourishing (“…life, liberty and the pursuit of happiness”).

And yet these are increasingly out of reach for the majority of citizens: 97% of us are unhealthy, 78% of us are paycheck to paycheck, and 61% of us are lonely. And these are just the averages – life is much worse for women, BIPOC and LGBTQIA+ citizens, e.g., $.01 of black wealth for every dollar of white wealth.

Given the dysfunction of our nation’s politics, the low (25%) trust of government, our deeply segregated education system, the decades-long slide in religion, and the comparatively high trust in one’s employer (72%), it increasingly falls on enterprise to fulfill our noble purpose.

Purpose Work Nation illuminates a path for business to unlock cultures of empathy, trust, purpose and innovation, and in so doing, spark our nation’s renewal.

THE AUTHOR

Brandon Peele  is a Midwesterner, best-selling author, impact entrepreneur and an expert in purpose, leadership + culture change. Prior to founding Unity Lab, he worked at two leading social learning companies, ion and Imperative, to activate empathy, trust, belonging, purpose and leadership at scale.

He’s trusted as a keynote speaker, consultant and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, University of California – Berkeley, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota.

He has written / co-written five books on purpose and leadership and his work has been featured by news organizations such as USA Today, U.S. News & World Report, and Forbes.

Brandon holds an MBA in Leadership from Columbia Business School, is an Imperative Certified Purpose Leader (TM) and a PGI Certified Purpose Guide (TM), serves on the Council of the Global Purpose Leaders, and the Leadership Council of ManKind Project San Diego.

You may also refer to the transcripts below for the full transcription (not edited) of the interview.

[fusebox_transcript]