Relationship building is at the foundation of becoming a successful marketer or salesperson, for that matter is a required skill of just about anyone wanting to make a deep human connections. In my interview with Zvi Band the author of a new book entitled “Success is in Your Sphere-Leverage the Power of Relationships to Achieve Your Business Goals” we discuss the power of building relationships, and what is required to maintain the lifeblood of our business.

Zvi sites scientific research to affirm that professional relationships are, in fact, a crucial yet fading asset, and humans aren’t naturally predisposed to be good at maintaining them, especially in light of technological advancements disrupting who and how we engage.  In “Success is in Your Sphere” Zvi presents practical steps to build a functional  connected network, revealing how to differentiate contacts from relationships; when it pays to automate your actions; how to add meaningful personalization, stand out and stay connected in a way that genuine; the impact of simply saying thank you; how to measure your investment, track leading indicators and outcomes and the importance of being clear with people about what you’re asking for.

If you are interested in knowing the steps in building great relationships you don’t want to miss this interview with Zvi Band as he discusses the tools he calls CAPITAL strategy for managing and optimizing your relationship consistency.  If you want to learn more about “Success is in Your Sphere” please click here to be directed to Zvi’s website.

Enjoy this inspiring interview with author Zvi Band.