We’re joined today by David Noll, the founder of Pacific Resources International (PRI), a company dedicated to bringing the unique benefits of Manuka honey from New Zealand to the United States. David’s journey with Manuka honey began during his 13 years in New Zealand, where he discovered the incredible properties of this natural product.

A Sweet Beginning

David’s adventure started not with a business plan, but with a love for surfing. New Zealand’s pristine beaches and surf-friendly waters lured him to stay longer than he initially planned. It was here that he first encountered Manuka honey, a dark, potent honey with a distinct taste and remarkable health benefits. What began as a local delicacy has now become a cornerstone of his business and a staple in health-conscious households worldwide.

Manuka Honey: Not Just Any Honey

Manuka honey stands out due to its unique properties, particularly its high levels of Methylglyoxal (MGO), which gives it powerful antibacterial qualities. Unlike other honeys, Manuka honey retains its potency even at body temperature, making it effective for both digestive health and wound treatment. PRI ensures the quality of its honey through rigorous testing, verified by independent labs, and transparency with consumers via QR codes on product jars.

Building Consumer Awareness

Introducing Manuka honey to the US market was no easy feat. Initially, consumers were skeptical, and awareness was low. David and his team tackled this challenge by educating retailers and consumers through seminars, blogs, and influencer collaborations. Their persistence paid off, and today, Manuka honey is a recognized health product available in major stores like Whole Foods, Sprouts, and on Amazon.

A Philosophy of Wellness

David’s dedication to wellness stems from his own childhood health struggles. Suffering from multiple allergies and asthma, he found relief through natural health remedies his father introduced. This personal history fuels his passion for promoting health through natural products. David’s commitment to quality and authenticity is evident in every jar of PRI Manuka honey, which remains unprocessed and rich in natural nutrients like pollen, propolis, and royal jelly.

Expanding the Product Line

Beyond honey, PRI offers a variety of products infused with Manuka honey, including skin creams and throat lozenges. These products leverage the honey’s therapeutic properties, providing consumers with natural solutions for various health concerns. David’s innovative approach has helped PRI to stand out in a crowded market, offering products that genuinely improve health and wellbeing.

Customer Stories and Testimonials

David shares numerous stories of how Manuka honey has positively impacted lives. From aiding digestive health to improving skin conditions, customers regularly report significant benefits from using PRI products. These testimonials reinforce the value of Manuka honey and motivate David and his team to continue their mission of promoting natural health.

Looking Forward

As PRI continues to grow, David remains committed to maintaining the highest standards of quality and authenticity. By working closely with long-term beekeeping partners in New Zealand, PRI ensures that every jar of Manuka honey is as effective and pure as possible. For those new to Manuka honey, David recommends starting with a lower MGO level to experience its benefits and then adjusting as needed.

In summary, David Noll’s journey from a surf enthusiast to a pioneer of Manuka honey in the US is a testament to the power of natural products and the importance of dedication and education in building consumer trust.

For those interested in exploring the benefits of Manuka Honey, PRI offers a range of products available online and in stores, backed by a commitment to quality and transparency.

GREAT NEWS! Manuka Honey, PRI is also offering a one time 15% discount for their products using “15HONEY” discount and a daily 10% discount for our listeners by using “Greg” as code for a limited time. If you want to sign up for the newsletter, you may also use the code “15HONEY”.

Happy Listening!

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

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