How many of you have had an opportunity to speak before a group of people and wished you could have conveyed your message in a more compelling way?  I know that this has happened to my several times, and while I have known about the impact a good storyteller can make on an audience I never felt that I was very proficient at the storytelling process.

In my interview with my friend and author Karen Dietz, we discuss her new book entitled “Business Storytelling for Dummies“.   We explore some of the mistakes that many of us make in developing our story as well as practices for organizing a great story.  So just what is a story as defined by the authors : ” A story provides packets of sensory language presented in a particular way that allows the listeners to quickly and easily internalize the material, comprehend it, and create meaning from it.”   Easier said than done, right!!

I must say that “Business Storytelling for Dummies”  is very well organized, and provides the reader with an opportunity to explore, understand and practice new skills in storytelling.   It takes the reader through a step by step process in developing their story no matter what the circumstance.  If you are interested in developing new business opportunities, working on sales and meeting presentations or improving customer service within your organization, then learning how to organize and tell a great story will improve your odds of getting your point across and with excitement, engagement and interest by your audience.

If you want to learn more about business storytelling then I would recommend that you read “Business Storytelling for Dummies” and listen to this podcast.  You can also check out Karen’s website Just Story It by clicking the link, or the Facebook page by clicking here, and Twitter by clicking here.   I hope you enjoy this great interview with author Karen Dietz about her new book “Business Storytelling for Dummies“