Welcome back to another episode of Inside Personal Growth! My guest today is Eat My Words’ Chief Executive Boss Lady and the author of Hello, My Name Is Awesome: How to Create Brand Names That Stick, Alexandra Watkins.

For nearly 20 years, Alexandra and Eat My Words have created love-at-first- sight brand names for clients from Amazon to Xerox. Her own name hall of fame includes the Wendy’s Baconator, frozen yogurt franchise Spoon Me, Spanish language school Gringo Lingo, and more. She is also a popular speaker and has delighted audiences at conferences including Startup Grind, Endeavor, Collision, and LA Tech Week.

Prior to Eat My Words, Alexandra was an advertising copywriter, working at leading West Coast ad agencies. She first got hooked on naming when Gap hired her to create names for their first line of body care products.

Alexandra’s breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine. This is the ultimate guide to naming your product or business. The completely revised 2nd edition has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

If you want to learn more about Alexandra and her works, you may click here to visit her website.

Thanks and happy listening!

 

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

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