Podcast 949: The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You with Pamela Slim

I gladly introduce this podcast's guest - Pamela Slim. Pamela is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona. Pam focused her first decade in business as a management consultant and has advised thousands of entrepreneurs as well as companies serving the small business market. With her skills and experiences, Pam has already written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill). The Widest Net explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. It aims to guide you discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view. If you're interested to know more about Pam and her amazing works and accomplishments, you may click here to access her website. I hope you enjoy this engaging interview with Pamela Slim. Happy listening! THE BOOK The Widest Net aims to guide you discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view. It also show how to:

• ✦Search outside your own lens/bias/routine/history to target ideal customers.
• ✦Attract the interest and attention of new leads by learning more about them authentically.
• ✦Develop products and services suited to these customers.
• ✦Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
• ✦Build and sustain loyalty and trust with new customers.
• ✦Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

THE AUTHOR Pamela Slim is an author, co-founder of a small business learning lab and small business expert. She founded her company in 1996 and focused her first decade in business on creating and delivering training programs for large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business markets.

You may also refer to the transcripts below for the full transciption (not edited) of the interview.