Podcast 904: Exponential: Transform Your Brand by Empowering Instead of Interrupting with Jeff Rosenblum

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. In my interview with author and entrepreneur Jeff Rosenblum about his new book "Exponential: Transform Your Brand by Empowering Instead of Interrupting," he explains that your brand is your most important asset and states that one of the keys to his success is sharing his story with influencers in the marketing and technology industries. In his book, he talks about Intentional Sales, a collaborative process that methodically gets team members aligned. and how to prepare for exponential growth. If you want to learn more about Jeff Rosenblum and his team at Questus, please click here to be directed to their Questus website. I hope you enjoy this engaging and informative podcast with author Jeff Rosenblum about his new book entitled "Exponential: Transform Your Brand by Empowering Instead of Interrupting." You can learn more about the book by clicking here to be directed to the book website.

THE BOOK

Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can:

• ✦Produce exponential growth by shifting from interruptions to empowerment
• ✦Create brand evangelists with content that informs and inspires
• ✦Embrace transparency and culture to tell authentic brand stories
• ✦Generate massive ROI throughout the purchase journey

THE AUTHOR

One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Jeff Rosenblum and the award-winning team at Questus have worked with many of the world’s most influential brands, including American Express, Apple, Capital One, Disney, ESPN, The NFL, Samsung, Starbucks, Universal, Wyndham, and Verizon. Jeff created a documentary about the advertising revolution called The Naked Brand and the groundbreaking book about passion brands called Friction. Jeff has lectured at some of the top universities, won some of the ad world’s most prestigious awards, and presented at many of the industry’s largest confere

You may also refer to the transcripts below for the full transcription (not edited) of the interview.